Head of Marketing in London

Head of Marketing in London

London Full-Time 72000 - 84000 ÂŁ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead marketing strategy and execution for a fast-growing AI company.
  • Company: Join one of Europe's top AI startups backed by leading VCs.
  • Benefits: Competitive salary over ÂŁ100k plus equity, with a focus on growth.
  • Why this job: Make a real impact by driving growth in a dynamic environment.
  • Qualifications: Startup experience and proven success in B2B SaaS or AI marketing.
  • Other info: Embrace a culture of trust, autonomy, and excellence.

The predicted salary is between 72000 - 84000 ÂŁ per year.

About the Role

This is a build‐the‐engine, own‐the‐number, get‐in‐the‐weeds Head of Marketing role at one of the fastest‐growing AI companies in Europe, backed by $20m+ from top‐tier VCs. SalesAPE is already working. The product has traction. Customers love it. The mission is real. Now we're looking for a marketing operator who can turn momentum into a compounding growth machine. You will own the entire marketing function end‐to‐end: strategy, execution, systems, hiring, and outcomes. This is a role for someone who is as comfortable setting a narrative for the board as they are rebuilding a funnel at midnight because CAC crept up.

Responsibilities

  • Own Growth, Not Just Marketing
  • Take full ownership of pipeline creation, CAC, LTV, payback periods, and conversion quality.
  • Build a predictable, scalable demand engine across inbound, outbound support, partnerships, PLG surfaces, and lifecycle.
  • Obsess over ROI. If something doesn’t work, you kill it fast.
  • Build the Marketing Machine
    • Architect the full GTM motion alongside Sales, RevOps, and Product.
    • Design funnels, attribution, experimentation frameworks, and reporting that stand up to board scrutiny.
    • Implement automation, tooling, and workflows that let a lean team punch above its weight.
  • Be Deep in the Weeds
    • Get into HubSpot, dashboards, SQL definitions, and data hygiene.
    • Pressure‐test assumptions weekly. Adjust fast.
  • Lead the Narrative
    • Define how SalesAPE shows up in the world—clear, confident, differentiated.
    • Translate a complex, powerful AI product into language that resonates with non‐technical SMBs.
    • Build trust, not hype.
  • Hire and Lead a High‐Performance Team
    • Hire builders, not tourists.
    • Set a high bar for ownership, pace, and quality.
    • Coach people to think commercially, not just creatively.

    Qualifications

    • Startup experience is essential. Hustle culture is real here - but so is trust, autonomy, and respect for excellence.

    Required Skills

    • Has built and scaled a B2B SaaS or AI GTM engine, ideally from early scale to serious revenue.
    • Is deeply commercial – comfortable owning a number and defending it.
    • Understands how sales actually works, not just how marketing should work.
    • Is analytical, data‐literate, and ruthless about efficiency.
    • Can zoom out to strategy and zoom in to execution without losing credibility at either level.
    • Has founder energy: proactive, opinionated, resilient, and biased toward action.
    • Cares deeply about the mission and wants their work to matter beyond metrics.

    Preferred Skills

    • HubSpot
    • Google Ads
    • Meta Ads

    Pay range and compensation package>100k + meaningful equity

    Equal Opportunity Statement

    SalesAPE is committed to diversity and inclusivity in the workplace.

    Head of Marketing in London employer: SalesAPE.ai

    SalesAPE is an exceptional employer for those seeking to make a significant impact in the fast-paced world of AI marketing. With a strong emphasis on autonomy, trust, and excellence, employees are empowered to take ownership of their work while benefiting from a culture that values innovation and collaboration. Located in Europe, this role offers unique opportunities for professional growth and the chance to be part of a mission-driven team that is reshaping the industry.
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    Contact Detail:

    SalesAPE.ai Recruiting Team

    StudySmarter Expert Advice 🤫

    We think this is how you could land Head of Marketing in London

    ✨Tip Number 1

    Get your networking game on! Connect with people in the industry, attend events, and join relevant online communities. We can’t stress enough how valuable personal connections can be in landing that dream job.

    ✨Tip Number 2

    Show up prepared for interviews! Research the company inside out, understand their products, and be ready to discuss how you can contribute to their growth. We want you to impress them with your knowledge and enthusiasm!

    ✨Tip Number 3

    Don’t just wait for job postings; reach out directly! If you see a company you love, send them a message expressing your interest. We believe proactive candidates often get noticed first.

    ✨Tip Number 4

    Utilise our website to apply! It’s designed to streamline your application process and showcase your skills effectively. We’re here to help you land that role, so make the most of it!

    We think you need these skills to ace Head of Marketing in London

    B2B SaaS GTM Strategy
    Data Literacy
    Analytical Skills
    Efficiency Focus
    Pipeline Creation
    Customer Acquisition Cost (CAC) Management
    Lifetime Value (LTV) Analysis
    Conversion Rate Optimisation
    Marketing Automation
    Funnel Design
    Attribution Modelling
    Experimentation Frameworks
    SQL Proficiency
    HubSpot Expertise
    Team Leadership

    Some tips for your application 🫡

    Show Your Hustle: We want to see your startup spirit shine through! Share specific examples of how you've built and scaled marketing strategies in fast-paced environments. Don’t just tell us you can hustle; show us how you’ve done it!

    Be Data-Driven: Since we’re all about obsessing over ROI, make sure to highlight your analytical skills. Include metrics and outcomes from your previous roles that demonstrate your ability to own numbers and drive results. We love a good success story backed by data!

    Get Into the Weeds: We’re looking for someone who isn’t afraid to dive deep into the details. Mention any experience you have with tools like HubSpot or SQL, and how you’ve used them to improve marketing processes. We appreciate candidates who can balance strategy with execution!

    Craft Your Narrative: This role is all about defining how we show up in the world. Use your application to convey your understanding of our mission and how you can translate complex ideas into relatable language. Let’s see how you can build trust and differentiate us in the market!

    How to prepare for a job interview at SalesAPE.ai

    ✨Know Your Numbers

    As a Head of Marketing, you'll need to own the numbers. Brush up on key metrics like CAC, LTV, and conversion rates. Be ready to discuss how you've improved these in past roles and what strategies you would implement to optimise them at SalesAPE.

    ✨Get Hands-On with Tools

    Familiarise yourself with HubSpot and other marketing tools mentioned in the job description. Show that you're not just a strategist but also someone who can dive into the weeds and make data-driven decisions. Bring examples of how you've used these tools to drive growth.

    ✨Craft a Compelling Narrative

    Prepare to articulate how you would position SalesAPE in the market. Think about how to translate complex AI concepts into relatable language for SMBs. This is your chance to showcase your storytelling skills and how they can build trust with customers.

    ✨Demonstrate Leadership Skills

    Be ready to discuss your experience in hiring and leading high-performance teams. Share specific examples of how you've built a culture of ownership and accountability. Highlight your coaching style and how you empower team members to think commercially.

    Head of Marketing in London
    SalesAPE.ai
    Location: London

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