About the Role
This is not a “brand custodian” role. This is a build‑the‑engine, own‑the‑number, get‑in‑the‑weeds Head of Marketing role at one of the fastest‑growing AI companies in Europe, backed by $20m+ from top‑tier VCs. SalesAPE is already working. The product has traction. Customers love it. The mission is real. Now we’re looking for a marketing operator who can turn momentum into a compounding growth machine. You will own the entire marketing function end‑to‑end: strategy, execution, systems, hiring, and outcomes. This is a role for someone who is as comfortable setting a narrative for the board as they are rebuilding a funnel at midnight because CAC crept up.
Responsibilities
Own Growth, Not Just Marketing
- Take full ownership of pipeline creation, CAC, LTV, payback periods, and conversion quality.
- Build a predictable, scalable demand engine across inbound, outbound support, partnerships, PLG surfaces, and lifecycle.
- Obsess over ROI. If something doesn’t work, you kill it fast.
Build the Marketing Machine
- Architect the full GTM motion alongside Sales, RevOps, and Product.
- Design funnels, attribution, experimentation frameworks, and reporting that stand up to board scrutiny.
- Implement automation, tooling, and workflows that let a lean team punch above its weight.
Be Deep in the Weeds
- Get into HubSpot, dashboards, SQL definitions, and data hygiene.
- Pressure‑test assumptions weekly. Adjust fast.
Lead the Narrative
- Define how SalesAPE shows up in the world—clear, confident, differentiated.
- Translate a complex, powerful AI product into language that resonates with non‑technical SMBs.
- Build trust, not hype.
Hire and Lead a High‑Performance Team
- Hire builders, not tourists.
- Set a high bar for ownership, pace, and quality.
- Coach people to think commercially, not just creatively.
Qualifications
Startup experience is essential. Hustle culture is real here - but so is trust, autonomy, and respect for excellence.
Required Skills
- Has built and scaled a B2B SaaS or AI GTM engine, ideally from early scale to serious revenue.
- Is deeply commercial – comfortable owning a number and defending it.
- Understands how sales actually works, not just how marketing should work.
- Is analytical, data‑literate, and ruthless about efficiency.
- Can zoom out to strategy and zoom in to execution without losing credibility at either level.
- Has founder energy: proactive, opinionated, resilient, and biased toward action.
- Cares deeply about the mission and wants their work to matter beyond metrics.
Preferred Skills
- HubSpot
- Google Ads
- Meta Ads
Pay range and compensation package
>100k + meaningful equity
Equal Opportunity Statement
SalesAPE is committed to diversity and inclusivity in the workplace.
