Social Media Marketer

Social Media Marketer

Glasgow Full-Time 30000 - 42000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead and manage the company's social media content strategy and execution.
  • Company: Join a fast-growing property and education business that thrives on innovation.
  • Benefits: Enjoy creative ownership, collaboration, and access to exciting content opportunities.
  • Why this job: Shape the brand's online presence in a dynamic, entrepreneurial environment.
  • Qualifications: Experience in managing social media, strong design and copywriting skills required.
  • Other info: Ideal for self-motivated individuals who love content creation and collaboration.

The predicted salary is between 30000 - 42000 £ per year.

About the Company

This is a modern, fast-growing property and education business built on startup principles. They operate outside the traditional estate agency model, buying properties directly, running auctions, packaging investment portfolios, and delivering property education. Content plays a critical role in their growth. They are now seeking a social media marketer to take full ownership of their organic content strategy and execution.

Role Overview

This is a hands-on role for someone confident in both strategy and execution. You will lead the company’s presence across all major social platforms and play a key role in shaping how the brand is seen and heard online.

Key Responsibilities:

  • Manage day-to-day content posting, engagement, and community interaction across all social platforms
  • Collaborate with the in-house videographer and Head of Growth to plan and execute content campaigns
  • Design social assets and thumbnails using Canva, Photoshop, or a similar tool
  • Write engaging copy for social posts, captions, hooks, and calls to action
  • Build and maintain a content calendar aligned with campaigns, launches, and seasonal activity
  • Repurpose long-form video, property features, podcasts, and educational content into platform-native formats
  • Monitor performance analytics and report on content effectiveness
  • Work cross-functionally with teams across property, education, and investment

Candidate Requirements

Essential Experience and Skills:

  • Proven track record managing and growing organic social media channels
  • Strong design skills using Canva, Photoshop, or similar tools
  • Excellent copywriting skills tailored to social platforms
  • In-depth understanding of TikTok, Instagram, Facebook, LinkedIn, and YouTube
  • Confident working collaboratively with multiple departments
  • Highly self-motivated with strong time management skills
  • Comfortable visiting properties and capturing on-site content independently
  • Previous agency or freelance background
  • Experience within property, real estate, or personal branding
  • Understanding of podcast repurposing, YouTube growth strategies, or short-form video editing
  • Familiarity with tools like CapCut, Notion, ChatGPT, Later, Buffer, or Hootsuite

What the Role Offers

  • Full creative ownership of the company’s social media presence
  • A collaborative environment working closely with video, marketing, and senior leadership
  • Access to regular content opportunities including properties, events, and media
  • A fast-paced and entrepreneurial setting where initiative is rewarded and ideas are actioned quickly

Please Note

This role may not be suitable for candidates who:

  • Prefer to remain behind the scenes or avoid content creation
  • Require close supervision or struggle with deadline-driven work
  • Are uncomfortable with on-site filming or property visits
  • Are seeking a traditional or highly structured corporate environment

Social Media Marketer employer: Sales Recruitment

This dynamic and innovative property and education business offers a vibrant work culture that thrives on creativity and collaboration. As a Social Media Marketer, you'll enjoy full creative ownership of the company's social media presence while working in a fast-paced environment that values initiative and fresh ideas. With ample opportunities for professional growth and access to diverse content experiences, this role is perfect for those looking to make a meaningful impact in a modern, entrepreneurial setting.
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Contact Detail:

Sales Recruitment Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Social Media Marketer

✨Tip Number 1

Familiarise yourself with the company's brand and voice. Spend some time engaging with their existing social media content to understand what resonates with their audience. This will help you tailor your approach and demonstrate your fit for the role.

✨Tip Number 2

Showcase your design skills by creating a few sample social media posts or graphics that align with the company's aesthetic. Use tools like Canva or Photoshop to create eye-catching visuals that reflect your understanding of their brand.

✨Tip Number 3

Prepare to discuss your experience with various social media platforms in detail. Be ready to share specific examples of how you've grown organic channels and engaged audiences, particularly in the property or education sectors.

✨Tip Number 4

Demonstrate your knowledge of current trends in social media marketing, especially on platforms like TikTok and Instagram. Being able to discuss recent successful campaigns or viral content can show your passion and expertise in the field.

We think you need these skills to ace Social Media Marketer

Social Media Management
Content Strategy Development
Community Engagement
Graphic Design Skills
Copywriting for Social Media
Platform-Specific Knowledge (TikTok, Instagram, Facebook, LinkedIn, YouTube)
Time Management
Collaboration Skills
Video Editing Skills
Performance Analytics Monitoring
Content Calendar Management
Adaptability in Fast-Paced Environments
Experience with Content Repurposing
Familiarity with Social Media Tools (CapCut, Notion, ChatGPT, Later, Buffer, Hootsuite)

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights your experience in managing and growing organic social media channels. Include specific examples of successful campaigns you've led, particularly in the property or education sectors.

Craft a Compelling Cover Letter: In your cover letter, express your passion for social media marketing and how your skills align with the company's needs. Mention your familiarity with tools like Canva and your ability to create engaging content tailored to different platforms.

Showcase Your Creativity: If possible, include a portfolio or links to your previous work that demonstrate your design skills and copywriting abilities. Highlight any successful content strategies you've implemented in the past.

Research the Company: Familiarise yourself with the company's brand and current social media presence. This will help you tailor your application and show that you understand their goals and audience.

How to prepare for a job interview at Sales Recruitment

✨Showcase Your Social Media Savvy

Make sure to highlight your experience with various social media platforms, especially TikTok, Instagram, Facebook, LinkedIn, and YouTube. Be prepared to discuss specific strategies you've used to grow organic channels and how you measure success.

✨Demonstrate Your Design Skills

Since design is a key part of the role, bring examples of your work using tools like Canva or Photoshop. You could even prepare a mock-up of a social post to showcase your creativity and understanding of the brand's aesthetic.

✨Prepare Engaging Copy

Practice writing engaging copy tailored for different platforms. Think about hooks, calls to action, and how to adapt long-form content into bite-sized pieces that resonate with audiences on social media.

✨Be Ready to Discuss Collaboration

This role involves working closely with various teams, so be prepared to share examples of how you've successfully collaborated in the past. Highlight your communication skills and how you handle feedback from different departments.

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