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For Companies At a Glance
- Tasks: Drive new business and grow market share in warehousing and manufacturing sectors.
- Company: Join a leading manufacturer known for top-quality capital equipment.
- Benefits: Earn up to £40,000 plus OTE of £70,000 in year 1 and £90,000 in year 2.
- Why this job: Be part of a motivated sales team and sell the best products on the market.
- Qualifications: B2B sales experience with a focus on new business acquisition.
- Other info: Enjoy structured training and clear career progression opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Up to £40,000 basic | OTE: £70,000 Year 1, £90,000 Year 2
The Company
Join a market-leading manufacturer of capital equipment that consistently sets the benchmark for product quality and performance. As part of a highly successful sales team led by an inspirational sales leader, you'll sell industry-leading capital equipment and solutions to warehouse, logistics and manufacturing customers across the North East territory.
This is an exceptional opportunity for a new-business focused salesperson to build an outstanding territory with full manufacturer backing, structured training and clear progression — all while representing what many customers describe as the best product on the market.
The Role
- Focus: New business acquisition and growing market share across warehousing, logistics and manufacturing accounts
- Activities: prospecting, cold outreach, face-to-face meetings and product demonstrations, solution selling, quoting and closing deals, and collaborating with service/support teams to ensure excellent customer onboarding and retention
- Target-driven role with strong management support and clear performance milestones for accelerated earnings
What we’re looking for
- Any B2B sales background with a strong focus on acquiring new business (field, corporate, or inside sales)
- Highly motivated, resilient hunter mentality — you enjoy prospecting and turning opportunities into closed business
- Strong communication and relationship-building skills; confident presenting to decision-makers
- Able to work autonomously across a geographically spread patch and manage your own diary
What you’ll get
- Competitive basic up to £40,000 plus a very achievable OTE of £70,000 in year 1 and £90,000 in year 2 with company car and big company benefits
- Work in a successful, motivated sales team under an inspirational manager who invests in your development
- The chance to sell a market-leading product with real technical and commercial advantages that make closing new business easier
- Structured onboarding and ongoing manufacturer training to accelerate your success
How to Apply:
Please submit your application online.
Area Sales Manager - Capital Equipment in Sunderland employer: Sales Recruit UK
Contact Detail:
Sales Recruit UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager - Capital Equipment in Sunderland
✨Tip Number 1
Get to know the company inside out before your interview. Research their products, values, and recent news. This will help you tailor your answers and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Practice your pitch! You’ll need to demonstrate your sales skills right from the get-go. Prepare a short presentation about how you would approach new business acquisition in the capital equipment sector.
✨Tip Number 3
Network like a pro! Connect with current employees on LinkedIn or attend industry events. This can give you insider info and might even lead to a referral, which is always a bonus.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your interest can keep you top of mind. Plus, it shows your enthusiasm for the role.
We think you need these skills to ace Area Sales Manager - Capital Equipment in Sunderland
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Area Sales Manager role. Highlight your B2B sales experience and any achievements in new business acquisition. We want to see how you can bring that hunter mentality to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for sales and why you're excited about selling capital equipment. Let us know how your skills align with our needs and what makes you the perfect fit.
Showcase Your Communication Skills: Since strong communication is key, make sure your application reflects this. Use clear, concise language and a professional tone. We want to see how you present yourself, as this will be crucial when you're engaging with decision-makers.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our fantastic team!
How to prepare for a job interview at Sales Recruit UK
✨Know Your Product Inside Out
Before the interview, make sure you understand the capital equipment you'll be selling. Research the features, benefits, and competitive advantages of the products. This will help you answer questions confidently and demonstrate your passion for the role.
✨Prepare for Scenario-Based Questions
Expect to face scenario-based questions that assess your sales skills and problem-solving abilities. Think of specific examples from your past experiences where you've successfully acquired new business or turned a challenging situation into a win. Use the STAR method (Situation, Task, Action, Result) to structure your answers.
✨Showcase Your Hunter Mentality
This role requires a strong focus on new business acquisition, so be ready to discuss your prospecting strategies. Share how you identify potential clients, your approach to cold outreach, and any successful techniques you've used to close deals. Highlight your resilience and motivation in pursuing new opportunities.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions prepared. Inquire about the company's growth plans, the support you'll receive from management, or how success is measured in the role. This shows your genuine interest in the position and helps you assess if it's the right fit for you.
