At a Glance
- Tasks: Create and execute innovative demand generation campaigns for a leading EdTech SaaS company.
- Company: Join a top UK software business trusted by over half of UK universities.
- Benefits: Competitive salary, bonus, flexible working, and excellent career progression opportunities.
- Other info: Be part of a progressive organisation with ambitious growth plans and a focus on diversity.
- Why this job: Make a real impact by building a scalable marketing strategy from the ground up.
- Qualifications: Experience in B2B marketing, particularly in SaaS or technology environments.
The predicted salary is between 50000 - 60000 £ per year.
£50,000 - £60,000 Basic Salary + Bonus + Excellent Benefits
Build the Demand Generation Engine for a Market-Leading SaaS Business. This isn't a traditional Marketing role. There are no brand guidelines to manage, no PR campaigns to coordinate and no corporate communications to oversee. Instead, you'll take ownership of one of the most important commercial objectives in the business - designing and building a scalable demand generation engine that delivers a predictable pipeline of qualified opportunities for the sales team.
Joining a global market leader in the EdTech sector, you'll help shape the next phase of growth for a business whose software is already trusted by over half of UK universities. This is a brand-new role with genuine autonomy, giving you the opportunity to define strategy, implement best practice and make a measurable commercial impact. There will be opportunities to progress to Marketing Director in the longer term.
The Role
Working closely with the commercial leadership team, you'll develop and execute demand generation campaigns that engage senior decision makers across Higher and Further Education. You'll combine digital marketing, marketing automation, content marketing and account-based marketing to generate high-quality leads and nurture prospects through the buying journey. This is a highly commercial role where success is measured by pipeline created, opportunity generation and revenue contribution.
- Develop and execute the company's demand generation strategy.
- Design and implement multi-channel digital campaigns.
- Build targeted Account Based Marketing (ABM) campaigns for strategic universities and colleges.
- Manage marketing automation, lead nurturing and email campaigns.
- Produce engaging content including white papers, case studies, customer stories and thought leadership.
- Plan webinars, industry events and integrated campaigns.
- Work alongside the sales team to improve lead quality and conversion.
- Measure campaign performance, optimise ROI and continually improve marketing effectiveness.
- Build a repeatable demand generation machine capable of delivering predictable pipeline growth.
About You
We're looking for a commercially focused marketer who understands that marketing exists to generate revenue. You'll have experience building successful demand generation campaigns within a B2B software, SaaS or technology environment and enjoy combining creativity with data-driven decision making. Experience selling into Higher Education, Further Education or the wider Public Sector would be advantageous but isn't essential.
Why Join?
This is an opportunity to join one of the UK's leading software businesses operating within Higher Education. You'll be joining a genuinely progressive organisation that:
- Is recognised as a global leader within its specialist market.
- Has over 50% of UK universities using its software platform.
- Has ambitious growth plans both in the UK and internationally.
- Has been recognised as one of the UK's Top 100 employers for flexible working.
- Is ranked among the UK's Top 25 employers for diversity.
- Is recognised as one of the UK's Top 25 employers for work-life balance.
Most importantly, you'll have the opportunity to build something from the ground up, owning the strategy, the execution and the results.
How to Apply
Please submit your application online.
Marketing Manager - Higher Education SaaS employer: Sales Recruit UK
As a leading EdTech company, we pride ourselves on fostering a dynamic and inclusive work culture that prioritises employee growth and development. With competitive salaries and an attractive OTE structure, our remote working model allows for flexibility while being part of a team that is dedicated to transforming the Higher Education sector. Join us to be part of an innovative environment where your contributions are valued and rewarded.
