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- Tasks: Drive sales for a leading Ready-to-Drink brand across independent retailers and wholesalers.
- Company: Join a dynamic team with a culture of freedom and support.
- Benefits: Competitive salary, bonus, company car, and flexible working environment.
- Why this job: Take charge of your territory and make a real impact in the beverage industry.
- Qualifications: Experience in FMCG sales and a knack for building strong relationships.
- Other info: Great opportunity for career growth in a fast-paced market.
The predicted salary is between 32000 - 40000 ÂŁ per year.
Area Sales Manager — Ready-to-Drink Brand Location: South Salary: £32,000–£40,000 basic + bonus + company car Job type: Full-time, Permanent Schedule: Monday–Friday, with occasional evenings/weekends for key events About the role: We’re hiring an Area Sales Manager to grow a high-performing RTD portfolio—from market leaders to fast-moving new launches—across independent retailers, symbol groups and wholesalers. You’ll be treated like an adult and trusted to run your area like your own business: real autonomy, clear targets, and the tools to win. What you’ll do * Build distribution and rate of sale across your top independent/symbol call file; land NPD and secure transfer orders through the right routes to market. * Create visibility and availability: chiller space, extra facings, POS, and (where appropriate) secondary displays; deliver promo plans around key trading moments and events. * Partner with MSOs and wholesalers (depot days, joint calls/“run-arounds”), coach store teams, and ensure JBP/compliance. * Work selected on-trade/late-night/university outlets to test & learn and generate pull-through via key RTM partners. You\’ll be great if you have: * FMCG field sales experience across independents/symbol/wholesale (drinks or RTD preferred). * A track record of opening doors, landing NPD, and driving ROS with data-led plans. * Skill at winning feature & display/POS and improving store standards. * Strong stakeholder chops: retailers, MSOs, depot teams and wholesaler reps. * Full UK driving licence; confident with CRM/reporting; right to work in the UK. Package & culture * £32,000–£40,000 basic (DOE) + bonus + company car. * Leading-edge culture with genuine freedom & flexibility to run your territory like your own business, backed by a supportive team. How to apply Please submit your application online. Sales Recruit UK – We connect great sales people with great companies. We recruit at all levels from internal sales, sales executive, sales engineer, area sales manager, territory sales manager, business development manager, regional sales manager, national sales manager and sales director. Each candidate is interviewed during a thorough pre-screen process to ensure their needs are clarified and catered for. This vacancy is being advertised by Sales Recruit UK. The services offered by Sales Recruit UK are those of an employment agency
Area Sales Manager - Ready-to-Drink Brand employer: Sales Recruit UK
Contact Detail:
Sales Recruit UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager - Ready-to-Drink Brand
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to potential contacts. You never know who might help you land that Area Sales Manager role!
✨Tip Number 2
Show off your skills! When you get the chance to meet hiring managers or recruiters, be ready to talk about your achievements in FMCG sales. Bring data and examples of how you've driven sales and opened doors—this will make you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their RTD portfolio and think about how you can contribute to their growth. Tailor your answers to show you’re not just a fit for the role, but also passionate about their brand.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. Let’s get you that Area Sales Manager position!
We think you need these skills to ace Area Sales Manager - Ready-to-Drink Brand
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Area Sales Manager role. Highlight your FMCG field sales experience and any specific achievements that relate to RTD brands. We want to see how you’ve opened doors and driven sales!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this role. Share your passion for the drinks industry and how your skills align with our goals. Keep it engaging and personal!
Showcase Your Data Skills: Since we love data-led plans, make sure to mention any experience you have with CRM systems or reporting. We want to know how you’ve used data to drive results in your previous roles—don’t hold back!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get you into our system quickly. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Sales Recruit UK
✨Know Your Product Inside Out
Before the interview, make sure you’re well-versed in the ready-to-drink (RTD) market. Familiarise yourself with the brand’s portfolio, key competitors, and recent trends. This will not only show your enthusiasm but also demonstrate that you can hit the ground running.
✨Showcase Your Sales Success
Prepare specific examples of your past sales achievements, especially in FMCG or RTD sectors. Use data to back up your claims—like how you increased distribution or improved rate of sale. This will help the interviewer see your potential impact on their business.
✨Demonstrate Stakeholder Engagement Skills
Think about how you’ve successfully partnered with retailers, wholesalers, or MSOs in the past. Be ready to discuss your approach to building relationships and how you’ve coached teams to achieve compliance and drive sales. This is crucial for the role!
✨Ask Insightful Questions
Prepare thoughtful questions about the company culture, team dynamics, and expectations for the Area Sales Manager role. This shows you’re genuinely interested and helps you assess if it’s the right fit for you. Plus, it gives you a chance to engage in a two-way conversation.
