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- Tasks: Drive sales for a leading Ready-to-Drink brand across independent retailers and wholesalers.
- Company: Join a dynamic company that values autonomy and supports your growth.
- Benefits: Competitive salary, bonus, company car, and flexible working culture.
- Why this job: Make an impact in the fast-paced RTD market while managing your own territory.
- Qualifications: Experience in FMCG sales and a knack for building strong relationships.
- Other info: Enjoy a supportive team environment with opportunities for personal development.
The predicted salary is between 32000 - 40000 ÂŁ per year.
Area Sales Manager — Ready-to-Drink Brand Location: Midlands Salary: £32,000–£40,000 basic + bonus + company car Job type: Full-time, Permanent Schedule: Monday–Friday, with occasional evenings/weekends for key events About the role: We’re hiring an Area Sales Manager to grow a high-performing RTD portfolio—from market leaders to fast-moving new launches—across independent retailers, symbol groups and wholesalers. You’ll be treated like an adult and trusted to run your area like your own business: real autonomy, clear targets, and the tools to win. What you’ll do * Build distribution and rate of sale across your top independent/symbol call file; land NPD and secure transfer orders through the right routes to market. * Create visibility and availability: chiller space, extra facings, POS, and (where appropriate) secondary displays; deliver promo plans around key trading moments and events. * Partner with MSOs and wholesalers (depot days, joint calls/“run-arounds”), coach store teams, and ensure JBP/compliance. * Work selected on-trade/late-night/university outlets to test & learn and generate pull-through via key RTM partners. You\’ll be great if you have: * FMCG field sales experience across independents/symbol/wholesale (drinks or RTD preferred). * A track record of opening doors, landing NPD, and driving ROS with data-led plans. * Skill at winning feature & display/POS and improving store standards. * Strong stakeholder chops: retailers, MSOs, depot teams and wholesaler reps. * Full UK driving licence; confident with CRM/reporting; right to work in the UK. Package & culture * £32,000–£40,000 basic (DOE) + bonus + company car. * Leading-edge culture with genuine freedom & flexibility to run your territory like your own business, backed by a supportive team. How to apply Please submit your application online. Sales Recruit UK – We connect great sales people with great companies. We recruit at all levels from internal sales, sales executive, sales engineer, area sales manager, territory sales manager, business development manager, regional sales manager, national sales manager and sales director. Each candidate is interviewed during a thorough pre-screen process to ensure their needs are clarified and catered for. This vacancy is being advertised by Sales Recruit UK. The services offered by Sales Recruit UK are those of an employment agency
Area Sales Manager - Ready-to-Drink Brand employer: Sales Recruit UK
Contact Detail:
Sales Recruit UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager - Ready-to-Drink Brand
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to potential contacts. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for those interviews! Research the company and its products, especially their RTD portfolio. Be ready to discuss how your experience aligns with their goals and how you can help grow their market presence.
✨Tip Number 3
Showcase your achievements! When you get the chance to chat with hiring managers, highlight your past successes in FMCG sales. Use data to back up your claims about opening doors and driving sales – numbers speak volumes!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Area Sales Manager - Ready-to-Drink Brand
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Area Sales Manager role. Highlight your FMCG field sales experience and any specific achievements that relate to RTD brands. We want to see how you’ve opened doors and driven sales!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this role. Share your passion for the drinks industry and how you plan to grow our RTD portfolio in the Midlands.
Showcase Your Data Skills: Since we love data-led plans, make sure to mention any experience you have with CRM systems or reporting. Show us how you’ve used data to drive results in your previous roles—numbers speak volumes!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Sales Recruit UK
✨Know Your Product Inside Out
Before the interview, make sure you’re well-versed in the ready-to-drink (RTD) market. Familiarise yourself with the brand’s portfolio, key competitors, and recent trends. This will not only show your enthusiasm but also demonstrate that you can hit the ground running.
✨Showcase Your Sales Success
Prepare specific examples of your past sales achievements, especially in FMCG or RTD sectors. Use data to back up your claims—like how you increased distribution or drove rate of sale. This will help you stand out as a results-driven candidate.
✨Understand the Role's Autonomy
Since this role offers autonomy, be ready to discuss how you would manage your territory like your own business. Think about strategies for building relationships with independent retailers and wholesalers, and be prepared to share your vision for success.
✨Engage with Stakeholders
Highlight your experience working with various stakeholders, such as retailers and depot teams. Be ready to discuss how you’ve successfully collaborated with others to achieve common goals, as this is crucial for the Area Sales Manager position.
