Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead the sales strategy and drive revenue for IXORA Hotel and Spa.
- Company: Join a luxurious hotel nestled in the stunning Snowdonia National Park.
- Benefits: Enjoy a competitive salary, pension scheme, and employee discounts.
- Why this job: Be part of an exciting new adventure in the hospitality industry.
- Qualifications: Proven sales experience in hospitality and strong leadership skills.
- Other info: Dynamic environment with opportunities for professional development.
The predicted salary is between 60000 - 80000 £ per year.
IXORA Hotel and Spa opened in December 2024, nestled in the breathtaking surroundings of Snowdonia (Eryri) National Park. IXORA Hotel & Spa is your modern sanctuary for leisure and business alike. Surrounded by stunning panoramic mountain views and serene natural beauty, we offer luxurious accommodations, onsite dining, a fitness centre, and a tranquil Spa. We are now looking for a Director of Sales who shares our passion for hospitality. We value hardworking, positive team players who are committed to delivering an incredible experience for our guests.
Job Purpose
We are seeking an experienced and dynamic Director of Sales to lead the commercial sales strategy for IXORA Hotel and Spa. The successful candidate will be responsible for driving revenue across all market segments (corporate, MICE, leisure, and group bookings), building strong client relationships, and leading the on-property sales team to exceed targets.
Key Responsibilities
- Sales Strategy & Planning: Develop and execute the hotel's annual sales and commercial plan aligned with business goals and brand standards. Identify and pursue new business opportunities across key segments including corporate, MICE (Meetings, Incentives, Conferences, and Exhibitions), travel trade, and leisure. Analyse competitor activity, market trends, and pricing strategies to maintain a competitive edge.
- Team Leadership: Manage, motivate, and mentor the sales team to achieve individual and collective targets. Oversee recruitment, training, performance management, and development of sales staff. Lead weekly sales meetings and reporting sessions.
- Client & Partner Management: Build and maintain strong relationships with key clients, agents, DMCs, and corporate accounts. Represent the hotel at industry events, trade shows, exhibitions, and familiarisation trips. Negotiate contracts and rate agreements with key partners.
- Collaboration & Reporting: Work closely with Revenue, Marketing, and Front Office teams to ensure alignment in sales, pricing, and promotional strategies. Report regularly on sales performance, forecasts, and ROI of sales activities to senior leadership. Utilise CRM tools to manage accounts and monitor performance.
Key Requirements
- Proven experience in a senior sales role within the hospitality sector.
- Solid understanding of UK and international markets, corporate travel, and the MICE segment.
- Demonstrated success in leading a sales team and delivering against revenue targets.
- Excellent communication, negotiation, and stakeholder management skills.
- Strong commercial acumen and data analysis capability.
- Proficient in Microsoft Office and hotel CRM/PMS systems.
- Flexibility to travel for client meetings, industry events, and occasional evening/weekend commitments.
Desirable Experience
- Previous experience within a branded hotel group or independent property.
- Familiarity with budgeting, forecasting, and revenue management processes.
What’s in it for me?
- Competitive salary.
- Company pension scheme.
- Employee discounts across hotel group/brand.
- Professional development and training opportunities.
- Dynamic, supportive working environment.
Director of Sales in Wales employer: Sales & Marketing
Contact Detail:
Sales & Marketing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Sales in Wales
✨Tip Number 1
Network like a pro! Attend industry events and trade shows where you can meet potential employers and other professionals. Don’t be shy; introduce yourself and share your passion for hospitality!
✨Tip Number 2
Leverage social media to showcase your expertise. Share insights about sales strategies in the hospitality sector or post about your experiences. This can help you stand out and attract the attention of hiring managers.
✨Tip Number 3
Prepare for interviews by researching IXORA Hotel and Spa thoroughly. Understand their brand values and how you can contribute to their mission. Tailor your responses to show how your experience aligns with their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our exciting new adventure at IXORA Hotel and Spa.
We think you need these skills to ace Director of Sales in Wales
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Director of Sales role. Highlight your achievements in sales strategy, team leadership, and client management to show us you’re the perfect fit for IXORA Hotel and Spa.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for hospitality and how your experience can contribute to our mission at IXORA. Be sure to mention specific examples of how you've driven revenue and built strong client relationships.
Showcase Your Leadership Skills: As a Director of Sales, leading a team is key. In your application, give us a glimpse of your leadership style and how you've motivated teams in the past. We want to see how you can inspire others to exceed targets!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the hiring process. Let’s get started on this exciting journey together!
How to prepare for a job interview at Sales & Marketing
✨Know Your Market
Before the interview, dive deep into the hospitality market, especially focusing on the MICE segment and corporate travel. Understand IXORA Hotel and Spa's unique selling points and how they compare to competitors. This knowledge will help you demonstrate your commercial acumen and show that you're ready to drive revenue.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led a sales team in the past. Think about specific challenges you faced, how you motivated your team, and the results you achieved. This will highlight your ability to manage and mentor a team effectively, which is crucial for the Director of Sales role.
✨Build Relationships
Since client and partner management is key, come prepared with strategies on how you would build and maintain strong relationships with clients and stakeholders. Share any relevant experiences where you successfully negotiated contracts or strengthened partnerships, as this will resonate well with the interviewers.
✨Align with Company Values
IXORA Hotel and Spa values hard-working, positive team players. During the interview, express your passion for hospitality and how you embody these values. Share stories that reflect your commitment to delivering incredible guest experiences, as this will show that you’re a great cultural fit for the team.