At a Glance
- Tasks: Grow our café and retail customer base while building strong relationships.
- Company: Join Nice Wholesale, a leading ice supplier expanding into innovative products.
- Benefits: Competitive salary, commission structure, and opportunities for growth.
- Other info: Dynamic role with exposure to market trends and product innovation.
- Why this job: Make a real impact in a fast-moving wholesale business with exciting products.
- Qualifications: Strong communication skills and a proactive, relationship-focused mindset.
The predicted salary is between 30000 - 40000 £ per year.
We are seeking a motivated and commercially driven Business Development Executive to grow our café and retail customer base across London. This is a field-based sales and relationship management role, ideal for someone who enjoys meeting people, discovering new products, identifying market trends and building long-term customer relationships. You will be responsible for introducing Nice Wholesale to cafés, independent retailers and hospitality businesses, opening new accounts, increasing customer engagement, and ensuring customers order consistently and remain active. You will become the main point of contact for your accounts and act as a bridge between customers and our purchasing team, sharing market insights, emerging trends and product opportunities. This is an excellent opportunity for someone who wants to grow within a fast‑moving wholesale business and play a direct role in shaping our catalogue and future expansion.
Responsibilities
- Business Development: Identify and research prospective cafés, coffee shops, retailers and hospitality businesses across London; build and maintain a pipeline of target accounts; visit businesses in person to introduce Nice Wholesale and our product range; present our catalogue and communicate the value of our products and services; open new customer accounts and onboard new clients; convert prospects into regular ordering customers.
- Account Management: Develop strong relationships with customers; become the primary contact for assigned accounts; maintain regular communication through visits, phone calls and messaging; encourage repeat orders and improve customer retention; support customers with product recommendations and new launches; ensure customers remain active and engaged.
- Sales & Telesales: Conduct follow‑up calls with prospects; carry out telesales activities when required; contact leads before visits where appropriate; follow up quotations and close opportunities; reactivate dormant customers.
- Market Intelligence: Monitor trends within cafés, convenience retail and foodservice; identify emerging brands, products and concepts; provide feedback on customer preferences and market developments; suggest new products that should be considered for our catalogue; share competitor insights and pricing observations.
- Reporting: Report regularly on sales activity and progress; provide updates on challenges encountered in the field; work collaboratively with management to identify solutions; track prospecting efforts, conversions and customer growth.
Skills: Strong communication and interpersonal skills; confidence approaching and engaging with businesses; relationship‑focused mindset; ambitious, proactive and self‑motivated attitude; commercial awareness; organised and capable of managing multiple accounts; willingness to learn about products, trends and the wholesale industry; ability to understand products, internalise their value and effectively communicate benefits to customers; performance‑driven mentality with a desire to grow professionally.
Desirable Qualifications: Previous experience in foodservice, wholesale, FMCG or hospitality sales; existing relationships within cafés, retailers or hospitality businesses; experience in field sales or account management; knowledge of beverages, snacks, impulse products or café operations; driving licence.
About the Company: Nice Wholesale began in London's ice manufacturing industry and has grown to become one of the city's leading ice suppliers. Building on this foundation, we expanded into ice cream distribution and are now developing a broader wholesale offering for cafés, retailers and hospitality businesses. Our catalogue continues to grow with innovative and trending products, including ice cream, functional drinks, soft drinks, frozen smoothies, snacks, impulse lines and complementary food and beverage products. We are now looking for an ambitious individual to help us expand our presence across London and become the key link between our business and our customers.
Benefits: Competitive base salary; Commission structure based on performance; Opportunity to grow alongside an expanding wholesale business; Exposure to innovative and trending products; Direct involvement in shaping our product catalogue; Support, guidance and product training; Opportunity to make a meaningful impact on the growth of Nice Wholesale.
Field Sales Executive - Nice London Limited - London employer: Sales & Marketing
Glow House Official is an exceptional employer that fosters a vibrant and inclusive work culture, perfect for those looking to thrive in the beauty industry. With flexible part-time hours and opportunities for personal growth, employees can develop their skills while engaging with a dynamic audience in the heart of London. Join us to be part of a supportive team that values creativity and encourages you to shine in your role as a TikTok Live Seller.
StudySmarter Expert Advice🤫
We think this is how you could land Field Sales Executive - Nice London Limited - London
✨Leverage Local Networking Events
Field sales is all about building relationships, so look out for local networking events or industry meetups. These gatherings are prime spots for making connections with potential clients and employers. Bring your A-game and chat about your experiences—first impressions matter!
✨Showcase Your Sales Success Stories
Prepare a couple of solid success stories from your past experiences in sales to share during interviews. Think about specific targets you hit or ways you went above and beyond for your clients. Don't be shy—these stories help illustrate your value to Sales & Marketing as a field sales pro!
✨Scout Out the Competition
Research potential competitors for Sales & Marketing and tailor your approach based on what you find. Understanding their sales strategies will not only help you in interviews, but also give you better talking points when you connect with current employees or industry pros on platforms like LinkedIn.
✨Apply Through Our Website
We know that applying through job boards is tempting, but hitting up Sales & Marketing’s website directly can show your genuine interest. Plus, you might find some hidden gems or roles that haven't been advertised yet. So, make it a priority to check it out!
We think you need these skills to ace Field Sales Executive - Nice London Limited - London
Some tips for your application 🫡
Show Off Your Sales Savvy:For a field-sales role like this one at Sales & Marketing, highlight your previous sales experience prominently on your CV. Use specific numbers to showcase your achievements—think along the lines of 'exceeded sales targets by 20%' or 'expanded client base by 50%'. We want to see your skills in action!
Tailor Your Cover Letter:Your cover letter should reflect not just your enthusiasm for the role at Sales & Marketing, but also your understanding of the field sales landscape. Talk about what strategies you've successfully employed in past positions and how they could translate to success in this new role. This is your chance to shine!
Emphasise Interpersonal Skills:Field sales isn't just about the sale—it's about building relationships. Make sure to highlight your communication and negotiation skills in your application materials. We’re all about someone who can connect with clients, so weave those soft skills into your CV and cover letter.
Proof of Performance:If you have any sales certifications or training, definitely include those in your application. They add credibility and show your commitment to growing your sales skills. We believe in the power of ongoing development, so don’t hesitate to include those details to stand out to us at Sales & Marketing.
How to prepare for a job interview at Sales & Marketing
✨Show Off Your Sales Savvy
Prepare for the interview by brushing up on your knowledge of key sales techniques and terminologies. We can expect to dive into your past sales experiences, so be ready to discuss your approach to prospecting, closing deals, and managing client relationships. A few solid examples of your past successes could really make you stand out!
✨Know Your Product Inside Out
Having a solid understanding of the products or services that Sales & Marketing offers is essential. We want to hear how you would convey the value of these to potential clients and address any common objections they might have. If you can tie your knowledge back to real-life scenarios, that'll make your answers even more compelling!
✨Flex Your Adaptability Muscles
As a full-time field-sales rep, your day can be unpredictable. Be prepared to share how you've adapted your sales strategies to different situations or client needs. We love to hear stories where you’ve had to think on your feet or adjust your pitch mid-meeting—this shows you’re not just a one-size-fits-all salesperson!
✨Plan Your Questions Wisely
At the end of the interview, we'll likely ask if you have any questions for us. Use this opportunity to ask about the sales team's culture and the tools you'll be using out in the field. This not only shows your genuine interest in Sales & Marketing but also helps you get a feel for whether you’d thrive in that environment.
