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- Tasks: Lead a dynamic sales team to achieve revenue targets in audio and digital marketing.
- Company: Join Salem Media Group, a top multimedia company focused on Conservative and Christian content.
- Benefits: Enjoy competitive pay, health benefits, 401k, paid holidays, and a supportive work culture.
- Why this job: Be part of a leading media market, drive impactful sales strategies, and foster meaningful client relationships.
- Qualifications: Must have 3+ years in sales management, strong leadership skills, and knowledge of digital advertising.
- Other info: Competitive salary starting at $175k with bonuses; recognised as a 'Great Place to Work'.
The predicted salary is between 126000 - 210000 ÂŁ per year.
Overview
Salem Media Group, a leading multimedia company specializing in Conservative and Christian content, is seeking a seasoned General Sales Manager to lead our radio and digital sales team in New York City. This is an exceptional opportunity for an experienced professional to drive success in the country’s premier media market. The ideal candidate will have a deep understanding of the New York City media landscape and strong market relationships to drive business growth. An innate understanding of today’s consumer journey that leverages both audio and digital marketing solutions must be second nature. A proven track record of exceeding budgetary goals is mandatory.
Responsibilities
- Manage & Drive Sales Revenue: Lead the sales team to achieve revenue targets through effective audio and digital sales strategies, client relationships, and advertising solutions.
- Maintain & Grow Market Relationships: Leverage deep connections and established relationships within the New York City market to drive business growth and partnerships. Engage with clients and staff to strategically develop long lasting relationships.
- Develop & Fulfill Marketing Strategies: Collaborate with Media Strategists on developing advertising strategies and proposals that deliver a client’s desired outcome, participate in a high volume of weekly sales calls and develop creative opportunities that drive customer results. Also, responsible for working with the client success management teams on optimization strategies to ensure campaign delivery and attainment of customer goals.
- Maintain Product Expertise & Recommend Client Growth Opportunities: Develop a keen understanding of Salem’s suite of audio and digital products, regularly seek opportunities for further training, in order to lead by example and provide on-going recommendations to Media Strategists and clients.
- Advance Personal Sales: Lead by example in developing new business for local clients, showcasing innovative solutions, and demonstrating the ability to increase local revenue through personal sales.
- Lead Weekly Sales Meetings: Conduct and lead weekly sales meetings providing product training sessions, client success stories, objections and role-playing activities, etc.
- Maintain Accountability: Monitor sales performance, identify seller growth opportunities, and implement corrective measures as necessary both orally and written.
- Demonstrate Strong Organization & Reporting: Submit weekly revenue forecasts, assist with calculating monthly and quarterly Media Strategist sales budgets, and maintain thorough ongoing reporting as required.
Qualifications
- Proven experience as a Sales Manager in the New York radio broadcast industry. Must reside in New York market.
- Demonstrated track record of achieving and exceeding revenue goals.
- Strong closing skills.
- Exceptional leadership and managerial skills, with the ability to inspire and motivate teams towards success.
- Strong business acumen and strategic thinking, with the ability to analyze market trends and capitalize on opportunities.
- Working knowledge of digital advertising tactics and strategies, including Google Analytics, Search Engine Marketing (SEM/PPC), Targeted Display Advertising, Native Advertising, Web Site Optimization, including services for Organic Search SEO, Social Media Advertising, Email Marketing, OTT and Chat Boxes.
- Excellent communication and interpersonal skills, with the ability to build rapport with clients, stakeholders, and team members.
- Flexibility to adapt to a fast-paced and dynamic work environment.
- Minimum of 3 years of experience in a similar role.
- Minimum of 2 years managing direct reports, preferably outside sales.
Benefits
- Competitive pay structure based on experience
- Health, dental, vision and life insurance
- 401k retirement plan
- Paid holidays and vacation time
EEO Statement
If you believe you possess the requisite skills and experience to excel in this role, we encourage you to apply and join our dynamic team. Competitive salary and bonus structure and solid benefits program. Come see how Salem is DIFFERENT and why we’ve been certified as a “Great Place to Work” and as a “Best and Brightest” equal opportunity employer.
Compensation
$175k + with generous bonuses, overrides and commissions. Salary commensurate with experience.
General Sales Manager employer: Salem Media Group
Contact Detail:
Salem Media Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land General Sales Manager
✨Tip Number 1
Network actively within the New York City media landscape. Attend industry events, join relevant groups on social media, and connect with professionals in the radio and digital sales sectors. Building relationships can give you insights into job openings and company culture.
✨Tip Number 2
Stay updated on the latest trends in audio and digital marketing. Familiarise yourself with tools like Google Analytics and SEM strategies, as these are crucial for the role. Demonstrating your knowledge during interviews can set you apart from other candidates.
✨Tip Number 3
Prepare to discuss your past successes in exceeding revenue goals. Have specific examples ready that showcase your leadership skills and ability to drive sales. This will help you illustrate your fit for the General Sales Manager position.
✨Tip Number 4
Engage with current employees of Salem Media Group on platforms like LinkedIn. Ask them about their experiences and any tips they might have for applying. This insider knowledge can provide valuable context for your application and interview.
We think you need these skills to ace General Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in sales management, particularly within the New York radio broadcast industry. Emphasise your track record of exceeding revenue goals and any relevant digital advertising knowledge.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the New York City media landscape. Discuss how your market relationships and strategic thinking can drive business growth for Salem Media Group.
Highlight Leadership Skills: In your application, provide examples of how you've successfully led teams in the past. Mention specific instances where you inspired and motivated your team to achieve sales targets.
Showcase Relevant Experience: Detail your experience with digital marketing tactics and strategies. Include any familiarity with tools like Google Analytics or SEM, as this is crucial for the role.
How to prepare for a job interview at Salem Media Group
✨Know the Market Inside Out
Familiarise yourself with the New York City media landscape. Understand the key players, current trends, and how Salem Media Group fits into this environment. This knowledge will help you demonstrate your expertise and show that you're ready to hit the ground running.
✨Showcase Your Sales Achievements
Prepare to discuss specific examples of how you've exceeded revenue goals in previous roles. Use quantifiable metrics to illustrate your success, as this will provide concrete evidence of your capabilities and align with the expectations for the General Sales Manager position.
✨Demonstrate Leadership Skills
Be ready to talk about your leadership style and how you've motivated teams in the past. Share examples of how you've led sales meetings, provided training, and fostered a collaborative environment. This will highlight your ability to inspire and manage a team effectively.
✨Understand Digital Marketing Strategies
Brush up on your knowledge of digital advertising tactics and tools, such as Google Analytics and SEO. Be prepared to discuss how you can leverage these strategies to drive sales and enhance client relationships, as this is crucial for the role.
