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- Tasks: Plan and buy media across TV, radio, print, and digital platforms.
- Company: Join a dynamic team in a fast-paced advertising environment.
- Benefits: Enjoy medical, vision, 401K match, free meals, and paid time off.
- Why this job: Be at the forefront of innovative media strategies and partnerships.
- Qualifications: 3-5 years in media planning and buying; knowledge of key media terms.
- Other info: Bilingual candidates and those with agency experience preferred.
The predicted salary is between 36000 - 60000 £ per year.
Responsibilities
- Plans and buys implementation for TV, radio, print, out-of-home, direct mail, online display advertising, paid search advertising, social media, and other innovative media opportunities, strategic partnerships, and cross promotions.
- Assists in the development and execution of traditional and digital/news media strategies and tactics, including paid and earned media.
- Creates unique and innovative partnerships and/or cross-promotional campaigns between clients and media partners.
- Tracks invoices, performs post-buy analyses/reporting, and provides monthly progress reports.
- Works closely with the Advertising Specialist to coordinate marketing activities.
- Interacts effectively with the public and Team Members; performs excellent customer service at all times.
- Ushers as needed by management for events.
- Maintains a consistent, regular attendance record.
Requirements
- High school diploma or GED required.
- Minimum three to five years experience in media, marketing or public relations, with five years multimedia media planning and buying experience.
- Experience with and/or knowledge of key media terminology (Broadcast: GRPs, TRPs, Reach, Frequency, Share, CPM, Dayparts; Digital: CPM, CPC, CPA, Impressions, CTR, Conversion, Conversion Rate).
- Experience with Google AdWords and other paid search ad platforms, Facebook Self-Service Advertising Platform, LinkedIn Ads, Twitter, etc.
- Knowledge of media research practices, media planning and buying, and earned media software such as STRATA SBMS and View, Vocus, Nielsen, Arbitron, Comscore, Analytics, Scarborough, and MRI.
- Proficiency in Microsoft Word, Excel, Outlook and PowerPoint.
- Ability to thrive in a fast-paced, high-volume environment and manage multiple projects across different time zones.
Preferred
- Bilingual in Spanish helpful.
- Advertising agency experience and casino experience preferred.
Benefits
- Medical, vision, 401K with employer match and immediate vesting, life insurance, meals, reduced workday hours, paid time off and more.
- Free and discounted meals in the Team Dining Room, paid time off, holiday gifts and raffles.
- Discounts for Costco memberships, the Monterey Bay Aquarium, Six Flags, Verizon Wireless and Chukchansi Park.
MEDIA PLANNER-BUYER in Scarborough employer: SalaryGuide
Contact Detail:
SalaryGuide Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land MEDIA PLANNER-BUYER in Scarborough
✨Tip Number 1
Network like a pro! Reach out to your connections in the media industry and let them know you're on the hunt for a Media Planner-Buyer role. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best media planning and buying projects. Include case studies that highlight your strategic partnerships and innovative campaigns. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on key media terminology and trends. Be ready to discuss your experience with platforms like Google AdWords and social media advertising. Confidence in your knowledge will impress interviewers and show you're the right fit for the role.
✨Tip Number 4
Don't forget to apply through our website! We love seeing applications directly from candidates who are passionate about joining our team. Plus, it gives you a better chance to stand out in the crowd!
We think you need these skills to ace MEDIA PLANNER-BUYER in Scarborough
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Media Planner-Buyer role. Highlight your experience with media planning and buying, and don’t forget to mention any specific tools or platforms you’ve used that are relevant to the job.
Show Off Your Skills: We want to see your expertise in action! Include examples of successful campaigns you've worked on, especially those involving innovative partnerships or cross-promotions. This will help us understand how you can contribute to our team.
Be Clear and Concise: When writing your application, keep it straightforward. Use clear language and avoid jargon unless it's relevant to the role. We appreciate a well-structured application that gets straight to the point!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at SalaryGuide
✨Know Your Media Terminology
Make sure you brush up on key media terms like GRPs, CPM, and CTR before the interview. Being fluent in the language of media planning and buying will show that you’re not just familiar with the concepts but can also apply them effectively.
✨Showcase Your Experience
Prepare specific examples from your past roles where you successfully planned and executed media campaigns. Highlight any innovative partnerships or cross-promotional campaigns you've been involved in, as this aligns perfectly with what they’re looking for.
✨Demonstrate Analytical Skills
Be ready to discuss how you track invoices and perform post-buy analyses. Bring along any reports or metrics that showcase your ability to analyse campaign performance and provide actionable insights.
✨Engage with Enthusiasm
Since the role involves interacting with the public and team members, show your personality! Be friendly and approachable during the interview. This will help convey your customer service skills and ability to thrive in a fast-paced environment.
