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For Companies At a Glance
- Tasks: Drive patient referrals and build community relationships to enhance facility visibility.
- Company: Join a leading healthcare facility focused on patient care and community engagement.
- Benefits: Attractive salary, health benefits, and opportunities for professional growth.
- Why this job: Make a real difference in patients' lives while shaping the future of healthcare marketing.
- Qualifications: Degree in Marketing or related field; experience in healthcare sales preferred.
- Other info: Dynamic role with opportunities for collaboration and career advancement.
The predicted salary is between 36000 - 60000 £ per year.
Responsibilities
- Conduct on-site evaluations of patient referrals and complete daily sales calls on target markets and referral sources.
- Identify the needs of patients/families and direct referrals to the facility.
- Represent the facility at community partner meetings and identify market needs.
- Make daily sales calls per business development plan targets and goals.
- Generate referrals to support facility census and quality mix goals.
- Assist with development and execution of strategic and development plans, including: analyzing local healthcare systems to identify market opportunities, marketing the facility’s core competitive advantages, building a core selling message, and coordinating selling strategies with the facility.
- Conduct on-site patient evaluations in a timely manner and follow up appropriately.
- Develop and maintain positive working relationships with facility staff to support their needs.
- Conduct bedside sales to determine transitional needs and educate patients/families on facility services and admission standards.
- Collaborate with the facility to understand and operationalize census, quality mix goals, and referral processes.
- Communicate with the facility administrator to ensure customer expectations are exceeded and resolve any issues or complaints.
- Build relationships with program managers and directors in the market.
- Identify, attend, and represent the facility at post-acute collaborative functions.
- Other special projects and duties, as assigned.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, or related field preferred; equivalent related work experience acceptable.
- Minimum of 2 years of experience in healthcare; licensed clinicians preferred but not required.
- 2 years of sales and/or marketing experience; case management experience preferred.
- Knowledge of long-term care business, including census, quality mix goals, and referral expectations.
- Intermediate to advanced skills in Microsoft Office.
- Professionalism and ability to maintain confidentiality.
- Strong communication skills and ability to work collaboratively in a team environment.
Marketing Director employer: SalaryGuide
Contact Detail:
SalaryGuide Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director
✨Tip Number 1
Network like a pro! Get out there and connect with people in the healthcare industry. Attend local events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Practice your pitch! When you meet someone new, be ready to share your story and what makes you a great fit for a Marketing Director role. Keep it concise but impactful – highlight your experience in sales and marketing within healthcare to grab their attention.
✨Tip Number 3
Follow up after meetings or networking events. A quick email thanking them for their time and reiterating your interest can keep you top of mind. Plus, it shows you’re proactive and serious about landing that job!
✨Tip Number 4
Don’t forget to check our website regularly for job postings! We often update our listings, and applying directly through us can give you an edge. Make sure your application stands out by tailoring it to the specific role and showcasing your relevant skills.
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Director. Highlight your experience in healthcare marketing and sales, and don’t forget to showcase any relevant achievements that align with the responsibilities listed in the job description.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this role. Mention specific experiences that demonstrate your ability to conduct evaluations, generate referrals, and build relationships in the healthcare sector.
Showcase Your Communication Skills: Since strong communication is key for this role, make sure your application reflects that. Use clear, concise language and a professional tone throughout your CV and cover letter. We want to see how well you can articulate your thoughts!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at SalaryGuide
✨Know Your Market
Before the interview, dive deep into understanding the local healthcare systems and market needs. Familiarise yourself with the facility’s core competitive advantages and be ready to discuss how you can leverage these in your role as Marketing Director.
✨Showcase Your Sales Skills
Prepare specific examples of your past sales successes, especially in healthcare. Be ready to discuss how you’ve generated referrals and met business development targets in previous roles. This will demonstrate your ability to meet the expectations outlined in the job description.
✨Build Relationships
Highlight your experience in developing positive working relationships with staff and community partners. Share stories that illustrate your collaborative approach and how you’ve successfully navigated challenges in team environments.
✨Communicate Effectively
Practice articulating your thoughts clearly and confidently. Since strong communication skills are crucial for this role, consider preparing a few key points about how you would exceed customer expectations and resolve issues, as mentioned in the job description.
