At a Glance
- Tasks: Lead customer engagement strategies and create personalised journeys for our audience.
- Company: Join a fast-growing, sustainable fashion brand based in London.
- Benefits: Competitive salary, creative work environment, and opportunities for professional growth.
- Other info: Collaborate with diverse teams to enhance customer experiences.
- Why this job: Make a real impact on customer loyalty and retention in a dynamic industry.
- Qualifications: Experience in CRM strategy and a passion for understanding customer needs.
The predicted salary is between 40000 - 50000 £ per year.
Saint and Sofia is a contemporary ready-to-wear London-based fashion and accessories brand built around core values of quality, sustainability, fairness and creativity. We’re proud to be a digitally native brand, growing fast with customers around the world who care deeply about style, sustainability, and storytelling. As we continue to scale, we’re looking for a CRM Manager to lead the next chapter of customer engagement.
The Role
We’re searching for a strategic, data-driven, customer-obsessed CRM Manager to take ownership of our customer lifecycle strategy. You’ll be instrumental in crafting personalised, high-converting journeys that speak directly to our audience—driving loyalty, retention, and LTV across all channels. You'll collaborate with Creative, Data, Performance, and Product teams to ensure every customer touchpoint feels uniquely Saint and Sofia. The right person will blend analytical rigour with sharp creative instinct. Someone who is obsessed with understanding what our customers think, feel and need- and can turn those insights into meaningful action.
Core Responsibilities
- Customer lifetime value and retention strategy: Develop and execute CRM strategies across email, WhatsApp, SMS, loyalty, and push notifications.
- Segmentation, personalisation and CRM Strategy: Create dynamic customer segments based on behaviour, demographics, purchase history, and engagement data.
- Lifecycle campaign ownership and development: Own the end-to-end journey—post-acquisition customer journey and lifecycle experience across welcome series, reactivation, win-back, abandoned cart, post-purchase, and more.
Customer Relationship Management Manager employer: Saint + Sofia
At Saint and Sofia, we pride ourselves on being an exceptional employer that champions creativity, sustainability, and employee growth. Our vibrant London-based work culture fosters collaboration across teams, allowing you to make a meaningful impact in the fashion industry while enjoying benefits such as flexible working arrangements and opportunities for professional development. Join us to be part of a forward-thinking brand that values your insights and contributions as we shape the future of customer engagement together.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Relationship Management Manager
✨Tip Number 1
Network like a pro! Reach out to people in the fashion and CRM industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous CRM strategies and successes. This will help you stand out and demonstrate your expertise.
✨Tip Number 3
Tailor your approach! When you get an interview, make sure to research Saint and Sofia’s values and customer engagement strategies. Show them how you can enhance their unique brand story.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Customer Relationship Management Manager
Some tips for your application 🫡
Show Your Passion for Sustainability:When writing your application, make sure to highlight your passion for sustainability and how it aligns with our brand values. We want to see that you care about the same things we do!
Be Data-Driven:As a CRM Manager, being data-driven is key. Use your application to showcase your analytical skills and any relevant experience you have in crafting customer journeys based on data insights. We love numbers!
Personalise Your Approach:Just like we personalise our customer experiences, make sure your application feels tailored to us. Mention specific projects or experiences that relate directly to the role and our brand ethos.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Saint + Sofia
✨Know Your Brand Inside Out
Before the interview, dive deep into Saint and Sofia's values, products, and customer engagement strategies. Understanding their commitment to quality, sustainability, and creativity will help you align your answers with their mission and show that you're genuinely interested in the brand.
✨Showcase Your Data Skills
As a CRM Manager, you'll need to demonstrate your analytical prowess. Be prepared to discuss specific examples of how you've used data to drive customer engagement and retention in previous roles. Bring along metrics or case studies that highlight your success in crafting personalised customer journeys.
✨Prepare for Creative Problem-Solving
Expect questions that assess your creative thinking and problem-solving abilities. Think of scenarios where you've had to blend data insights with creative strategies to enhance customer experiences. This is your chance to showcase how you can turn customer feedback into actionable campaigns.
✨Engage with Questions
At the end of the interview, don’t forget to ask insightful questions about the team dynamics, current CRM challenges, and future goals. This not only shows your enthusiasm but also helps you gauge if the company culture aligns with your values and work style.
