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For Companies At a Glance
- Tasks: Champion our premium spirits brand, build relationships, and host engaging events across Cornwall.
- Company: Join a rapidly growing craft spirits brand with a strong Cornish identity.
- Benefits: Enjoy 25 days holiday, flexible working, and ongoing training opportunities.
- Why this job: Be the face of our brand and make a real impact in the hospitality scene.
- Qualifications: 2-3 years experience in on-trade or as a brand ambassador; passion for spirits essential.
- Other info: Dynamic role with opportunities to travel and engage with industry leaders.
The predicted salary is between 36000 - 60000 £ per year.
Location: Cornwall & South West England (field-based)
Reports to: Director of Sales and Brand
Saint Sithney Distillery is a rapidly growing craft spirits brand based in Cornwall, producing premium small-batch gin with a strong sense of provenance and quality. Our products are now served in leading venues across the South West, and we are expanding our team to support this growth.
Purpose: To champion the Saint Sithney Distillery brand across the on-trade in Cornwall and the South West - driving brand visibility, listings, perfect-serve execution and elevated customer experiences. You will be the brand’s regional presence, developing strong relationships, delivering training, executing activations and ensuring the brand is represented consistently in premium venues. We are looking for someone available to start from 1 March 2026.
Key Responsibilities
- Build lasting relationships with premium on-trade accounts (bars, hotels, restaurants) and key hospitality stakeholders across the region.
- Deliver brand education covering our story, botanicals, sustainability commitments and perfect-serve recommendations.
- Plan and host activations (tastings, masterclasses, bartender engagement sessions, launch events).
- Support sales by identifying new listing opportunities, encouraging variant trade-ups and following-through on commercial leads.
- Monitor brand execution at outlet level (visibility, serve adoption, pricing, staff knowledge) and report insights back to the wider team.
- Represent Saint Sithney Distillery at industry events, trade shows and consumer-facing activities.
- Ensure compliance with responsible drinking regulations and promotional standards.
- Independently manage schedules, site visits, and regional travel (occasional evenings/weekends).
- Record activity and opportunities in the Breww CRM system, providing clear follow-up notes and pipeline progress.
Skills & Experience – Essential
- Minimum 2–3 years on-trade experience OR brand/trade ambassador role within spirits, premium beverages or hospitality supply chain.
- Strong understanding of premium bars and hospitality buying behaviours.
- Genuine passion for gin, spirits heritage, flavour profiles and cocktail culture.
- Excellent people skills - confident presenting, educating and engaging at all levels.
- Track record of building professional relationships and influencing purchasing decisions.
- Motivated, independent, organised - able to manage your own schedule.
- Full UK driving licence and willingness to travel locally.
- Commercially aware, you understand the link between brand advocacy and sales outcomes.
- Cocktail experience and WSET qualifications a bonus (not essential).
Person Profile
- Confident, professional and authentic in face-to-face communication.
- Passionate about provenance, Cornish identity, craft production and storytelling.
- Approachable and trusted by bartenders, managers and venue owners.
- Resilient - able to adapt each day to varied locations, audiences and event formats.
- Naturally ambassadorial - someone who engages, persuades and inspires.
What you’ll get
- 25 days’ holiday plus Bank Holidays (pro-rated for part-time roles)
- Flexible working arrangements to support work/life balance
- Company pension scheme
- Ongoing training, development and product education
How to Apply
Please send your CV and a short cover letter explaining:
- Why you are the right fit for Saint Sithney Distillery.
- Previous achievements within on-trade, brand ambassador or hospitality roles.
- Any existing regional trade knowledge or relationships.
Trade Sales & Brand Ambassador (Premium Spirits – South West) employer: Saint Sithney Distillery
Contact Detail:
Saint Sithney Distillery Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade Sales & Brand Ambassador (Premium Spirits – South West)
✨Tip Number 1
Get to know the brand inside out! Dive deep into Saint Sithney Distillery's story, their products, and what makes them unique. This knowledge will help you connect with potential clients and show your genuine passion for the brand.
✨Tip Number 2
Network like a pro! Attend industry events, trade shows, and local gatherings to meet key players in the hospitality scene. Building relationships is crucial, so don’t be shy – introduce yourself and share your enthusiasm for premium spirits!
✨Tip Number 3
Practice your pitch! Whether it’s a casual chat at a bar or a formal presentation, being able to confidently communicate the brand’s values and offerings is key. Role-play with friends or colleagues to refine your approach.
✨Tip Number 4
Keep track of your interactions! Use a simple system to record who you’ve met, what was discussed, and any follow-up actions. This will help you stay organised and ensure you’re building on those connections effectively.
We think you need these skills to ace Trade Sales & Brand Ambassador (Premium Spirits – South West)
Some tips for your application 🫡
Craft Your Cover Letter: Your cover letter is your chance to shine! Make sure to explain why you're the perfect fit for Saint Sithney Distillery. Highlight your passion for premium spirits and any relevant experience you have in the on-trade or as a brand ambassador.
Show Off Your Achievements: Don’t be shy about your past successes! Include specific examples of how you've built relationships in the hospitality industry or driven sales in previous roles. This will help us see the value you can bring to our team.
Tailor Your CV: Make sure your CV reflects the skills and experiences that are most relevant to the role. Focus on your understanding of premium bars, cocktail culture, and any training or education you've delivered in the past.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Saint Sithney Distillery
✨Know Your Spirits
Make sure you brush up on your knowledge of premium spirits, especially gin. Understand the unique qualities of Saint Sithney Distillery's products, including their botanicals and production methods. This will help you confidently discuss the brand and its story during the interview.
✨Showcase Your People Skills
As a Trade Sales & Brand Ambassador, you'll need to build relationships with various stakeholders. Prepare examples of how you've successfully engaged with bartenders, managers, or customers in the past. Highlight your ability to educate and inspire others about products.
✨Demonstrate Your Passion
Let your enthusiasm for craft spirits and cocktail culture shine through. Share personal stories or experiences that reflect your genuine interest in the industry. This will help you connect with the interviewers and show that you're the right fit for the brand.
✨Prepare for Practical Scenarios
Think about how you would approach hosting activations or training sessions. Be ready to discuss your ideas for tastings or masterclasses that could elevate the brand's presence. Showing that you can think on your feet will impress the interviewers.
