Social Media Lead in London

Joining Sainsbury's as the Argos & Habitat Social Media Lead - Community Management offers you the opportunity to lead the community management strategy for two prominent brands, driving meaningful engagement and advocacy across various social platforms. You will have the chance to shape innovative social experiences, harness actionable insights from social listening, and advance our presence on emerging platforms like YouTube and Reddit. With a focus on growth, creativity, and brand visibility, this role allows you to immerse yourself in the dynamic digital landscape while collaborating with a talented team to achieve impactful results and drive continuous improvement.

As the Argos & Habitat Social Media Lead - Community Management at Sainsbury's, you will be responsible for shaping the community management strategy for both brands, ensuring timely and brand-appropriate interactions across all social platforms. Working closely with Social Media Leads & Associates, you will lead social listening efforts to identify actionable insights and opportunities for commercial, marketing, PR, and customer teams, while advancing the approach to GEO and LLM-driven social visibility. Your role will involve championing growth on emerging platforms such as YouTube and Reddit, focusing on community-led strategies to enhance discoverability and brand authority, and optimising social management tools and processes to meet brand, legal, and platform guidelines. Additionally, you will be accountable for translating social listening insights into clear recommendations for continuous improvement, demonstrating a genuine passion for social media, culture, and the digital landscape while maintaining a customer-centric and commercially aware mindset.

As the Argos & Habitat Social Media Lead - Community Management at Sainsbury's, you are a dynamic and strategic professional with a deep passion for social media, culture, and the ever-evolving digital landscape. With a strong background in leading social channels and community management at scale, you possess exceptional project and stakeholder management skills, enabling you to drive the development and execution of community management strategies that enhance brand visibility, engagement, and discoverability across various social platforms. Your customer-centric approach, commercial acumen, and proactive mindset empower you to collaborate effectively with cross-functional teams, experiment with new technologies, and drive continuous improvement in social media initiatives to achieve business objectives.

Essential criteria

• Experience leading social channels or community management at scale within an organisation.
• Strong project and stakeholder management skills across multiple functions or brands.
• Experience with social media tools (e.g., Sprout, listening tools, moderation platforms).
• Hands-on experience with major social platforms including TikTok, Meta, YouTube and Reddit, with an understanding of how community behaviour, content formats and platform algorithms differ across each.
• Experience and an understanding of Social Media’s role in discoverability, including how these platforms influence GEO (Google Ecosystem Optimisation) and LLM visibility, and how community driven content can improve brand presence in search, recommendations and AI generated responses.

We are committed to being a truly inclusive retailer, so you’ll be welcomed whatever you are and wherever you work. Around here, there’s always the chance to try something new - whether that’s as part of an evolving team or somewhere else across the business - and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we’ll also offer you an amazing range of benefits. Here are some of them:

• Starting off with colleague discount, you’ll be able to get 10% off at Sainsbury's, Argos, TU and Habitat after 4 weeks. This increases to 15% off at Sainsbury’s every Friday and Saturday and 15% off at Argos every pay day.
• We’ve also got you covered for your future with our pensions scheme and life cover. You’ll also be able to share in our success as you may be eligible for a performance-related bonus of up to 10% of salary, depending on how we perform.
• Your wellbeing is important to us too. You’ll receive an annual holiday allowance, and you can buy additional holiday. We also offer other benefits that will help your money go further such as season ticket loans, cycle to work scheme, health cash plans, pay advance (where you can access some of your pay before pay day) as well access to a great range of discounts from hundreds of other retailers.
• And if you ever need it there is also an employee assistance programme.
• Moments that matter are as important to us as they are to you which is why we give up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave.

We’d all like amazing work to do, and real work-life balance. That’s waiting for you at Sainsbury’s. We’re one of the biggest supermarkets in the UK with one of the largest websites. So marketing here really happens at scale. We move a lot faster than you’d think too, across Brand Planning, Brand Comms and Creative, Digital Marketing, CRM and Loyalty, Nectar 360, Insights, and Corporate Responsibility and Sustainability. More people shopping with us each week means more interactions. And thanks to data insight, we understand customers in a way that almost nobody else does. We work alongside incredible brand partners and the best agencies around. So if you have a passion to learn, grow and experience new teams, come and explore it all with us.