At a Glance
- Tasks: Shape and execute impactful digital strategies to enhance customer engagement.
- Company: Join Sainsbury's innovative in-house creative agency, Zest.
- Benefits: Enjoy discounts, flexible working, and a supportive environment for growth.
- Other info: Dynamic team culture with opportunities for continuous learning and development.
- Why this job: Make a real impact on campaigns that resonate with customers.
- Qualifications: Experience in communications planning and multi-channel marketing.
The predicted salary is between 50000 - 60000 £ per year.
6-month FTC London location, 2 days onsite
Why join us
Joining the Zest team at Sainsbury's means being part of an innovative and collaborative environment within the in-house creative agency, where you can play a pivotal role in shaping and executing impactful communications strategies across various channels. As a Digital Planner, you will have the opportunity to work closely with creative, media, and insights teams to drive effective campaigns that resonate with our customers and align with our overarching business objectives. With a focus on innovation, best practices, and continuous learning, you will be empowered to make a real difference by enhancing campaign effectiveness and customer engagement. This role offers the space for creativity, growth, and the chance to be part of a dynamic team that values inclusivity, curiosity, and excellence in delivering exceptional customer experiences.
What you'll do
As a Digital Strategist SEO within Sainsbury's Zest in-house creative agency, you will play a pivotal role in shaping and executing integrated communications and channel strategies to ensure campaigns resonate across the entire customer journey. Collaborating closely with creative, media, social, and CRM specialists, you will leverage data insights to inform strategy decisions, optimise performance, and drive engagement. By staying abreast of industry trends and consumer behaviour, you will identify innovative opportunities to enhance campaign effectiveness and customer experience, while fostering strong stakeholder relationships and championing best practices in communications planning.
Who you are
As a Digital Strategist SEO at Sainsbury's Zest, you are a strategic and innovative professional with a proven track record in communications planning, channel strategy, and integrated marketing campaigns. Your expertise lies in developing and implementing effective communications strategies that align with brand and business objectives, utilising first-hand and second-hand data sources to inform decisions and optimise campaign performance. With a strong understanding of social and digital platforms, coupled with the ability to collaborate with cross-functional teams and stakeholders, you drive campaign effectiveness and customer engagement through insightful planning and execution. Your proactive and adaptable approach, coupled with your focus on continuous improvement and customer-centric mindset, allows you to thrive in a dynamic and creative marketing environment.
Essential criteria
- Proven experience in communications planning and channel strategy within a marketing or agency environment.
- Demonstrable track record of delivering integrated, multi-channel campaigns across digital platforms and seasonal campaigns.
- Experience using data and insights (first- and second-hand) to inform strategy and optimise performance.
- Experience using digital, social, and CRM channels and how they work together across the customer journey.
- Experience developing end-to-end communications strategies aligned to brand and business objectives.
- Experience collaborating with cross-functional teams (creative, media, social, CRM, insights).
Responsibilities
We’d all like amazing work to do, and real work-life balance. That’s waiting for you at Sainsbury’s. We’re one of the biggest supermarkets in the UK, with one of the largest retail websites. So marketing here happens at scale. We move faster than you might expect too, across Brand Planning, Brand Comms and Creative, Digital Marketing, CRM and Loyalty, Nectar 360 and Insights. With more people shopping with us every week, there are more interactions, more moments to connect. And thanks to data and insight, we understand our customers in a way few others can. We work alongside incredible brand partners and some of the best agencies in the industry. So if you’re passionate about learning, growing and experiencing new teams, come and explore it all with us.
Qualifications
We are committed to being a truly inclusive retailer so you’ll be welcomed whoever you are and wherever you work. Around here, there’s always the chance to try something new — whether that’s as part of an evolving team or somewhere else across the business - and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we’ll also offer you an amazing range of benefits. Here are some of them:
- Starting off with colleague discount, you'll be able to save 10% on your shopping online and instore at Sainsbury's, Argos, TU and Habitat, and we regularly increase the discount to 15% at points during the year.
- We've also got you covered for your future with our pensions scheme and life cover.
- You'll also be able to share in our success as you may be eligible for a performance-related bonus of up to 10% of salary, depending on how we perform.
- Your wellbeing is important to us too. You'll receive an annual holiday allowance and you can buy up to an additional week's holiday.
- We also offer other benefits that will help your money go further such as season ticket loans, cycle to work scheme, health cash plans, salary advance (where you can access some of your pay before pay day) as well access to a great range of discounts from hundreds of other retailers.
- And if you ever need it there is also an employee assistance programme.
- Moments that matter are as important to us as they are to you which is why we give up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave.
Please see www.sainsburys.jobs for a range of our benefits (note, length of service and eligibility criteria may apply).
Digital Strategist SEO in London employer: Sainsbury's
Joining Sainsbury's as a Digital Strategist SEO means becoming part of a vibrant and innovative in-house creative agency that values collaboration and creativity. With a strong focus on employee growth, inclusivity, and a supportive work culture, you will have access to a range of benefits including generous discounts, flexible working options, and opportunities for professional development. Located in London, this role offers the chance to make a significant impact on customer engagement while working alongside some of the best talents in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Strategist SEO in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sainsbury's and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sainsbury's are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sainsbury's on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sainsbury's. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Strategist SEO in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sainsbury's. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sainsbury's:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sainsbury's’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sainsbury's
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sainsbury's will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sainsbury's, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
