Digital Marketing Lead - Affiliates in London

Digital Marketing Lead - Affiliates in London

London Full-Time 44817 - 54777 £ / year (est.) Hybrid
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At a Glance

  • Tasks: Lead our affiliate marketing strategy and drive sales growth across multiple brands.
  • Company: Join Sainsbury's, one of the UK's largest supermarkets with a dynamic digital marketing team.
  • Benefits: Enjoy discounts, flexible working, performance bonuses, and a supportive work environment.
  • Other info: Opportunities for career growth and a commitment to inclusivity await you.
  • Why this job: Make a real impact in a fast-paced role while developing your skills in a collaborative setting.
  • Qualifications: Experience in affiliate marketing, data analytics, and project management is essential.

The predicted salary is between 44817 - 54777 £ per year.

Join our Digital Marketing team and play a key role in shaping and growing affiliate marketing across our multi-brand business. As our Digital Marketing Lead – Affiliates, you’ll have the opportunity to develop an industry-leading affiliate strategy, working across incentive, loyalty and content partners to drive incremental sales and customer growth. With investment in technology, data and our in-house capabilities, you’ll be joining at an exciting point in our affiliate journey, with plenty of opportunity to innovate, influence and make a real commercial impact.

As our Digital Marketing Lead – Affiliates, you’ll own and develop our affiliate marketing strategy and plan across our brands, ensuring activity is brilliantly planned, optimised and measured. You’ll build strong relationships with affiliate and agency partners, lead projects that improve our technology and capabilities, and use data, analytics and research to continually improve performance. Working closely with teams across Marketing and Trading, you’ll make sure our affiliate activity supports our wider customer and commercial goals, while owning significant budgets and helping evolve how we measure incrementality, make investment decisions and drive innovation across the channel.

You’re an experienced affiliate marketing professional with deep knowledge of the channel and a strong understanding of what drives brilliant commercial performance. You’re confident working with data, analytics and budgets, and know how to turn insight into smarter decisions and stronger campaigns. Strategic and commercially minded, you’re also highly organised and comfortable juggling multiple projects and priorities at once. You’ll bring strong relationship-building skills, confidence working with agencies and affiliate partners, and the ability to influence stakeholders across the business to deliver great results.

Essential criteria

  • Hands-on experience within affiliate marketing, with strong knowledge of the affiliate channel and wider industry.
  • Experience using data and campaign analytics to understand performance and inform marketing and investment decisions.
  • Proven experience managing significant marketing budgets, with confidence managing and challenging campaign financials.
  • Project management experience, with the ability to manage multiple campaigns, projects and priorities simultaneously.
  • Experience building and managing relationships with affiliate partners, agencies and internal stakeholders.
  • Experience manipulating data, including intermediate Excel skills such as pivot tables and lookups.

We are committed to being a truly inclusive retailer so you’ll be welcomed whoever you are and wherever you work. Around here, there’s always the chance to try something new — whether that’s as part of an evolving team or somewhere else across the business - and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we’ll also offer you an amazing range of benefits.

Starting off with colleague discount, you'll be able to save 10% on your shopping online and instore at Sainsbury's, Argos, TU and Habitat, and we regularly increase the discount to 15% at points during the year. We've also got you covered for your future with our pensions scheme and life cover. You'll also be able to share in our success as you may be eligible for a performance-related bonus of up to 10% of salary, depending on how we perform.

Your wellbeing is important to us too. You'll receive an annual holiday allowance and you can buy up to an additional week's holiday. We also offer other benefits that will help your money go further such as season ticket loans, cycle to work scheme, health cash plans, salary advance (where you can access some of your pay before pay day) as well access to a great range of discounts from hundreds of other retailers. And if you ever need it there is also an employee assistance programme.

Moments that matter are as important to us as they are to you which is why we give up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave.

Digital Marketing Lead - Affiliates in London employer: Sainsbury's

Sainsbury's in Torquay offers a vibrant work environment where teamwork and customer service are at the heart of everything we do. As a Night Shift Trading Assistant, you'll benefit from comprehensive training, opportunities for personal growth, and the chance to make a real difference in our community by ensuring our store is well-stocked and welcoming. Join us for a rewarding experience in a supportive atmosphere that values your contributions and encourages career advancement.

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Contact Details:

Sainsbury's Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Digital Marketing Lead - Affiliates in London

✨Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sainsbury's and show them what you can bring to the table.

✨Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sainsbury's are looking for.

✨Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sainsbury's on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

✨Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sainsbury's. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Digital Marketing Lead - Affiliates in London

Affiliate Marketing Strategy
Data Analysis
Campaign Analytics
Budget Management
Project Management
Relationship Building
Stakeholder Influence

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sainsbury's. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Sainsbury's:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sainsbury's’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Sainsbury's

✨Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sainsbury's will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

✨Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

✨Be Ready for Scenario-Based Questions

At Sainsbury's, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

✨Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.