Content Creator at Sainsbury’s in London

Responsibilities

• Develop disruptive, engaging, social‑first content that resonates with Sainsbury’s audiences and enhances brand visibility across key platforms, primarily Instagram and TikTok.
• Work across recipe‑led ideas, lo‑fi food content, emerging trends and reactive social opportunities, turning references and inspiration into content that feels native, relevant and on‑brand.
• Attend briefings, identify creative opportunities, develop ideas, create storyboards, shot lists and simple treatment documents, and present content routes clearly to internal stakeholders and clients.
• Shoot and edit short‑form content on iPhone using tools such as CapCut, ensuring content feels authentic, immediate and platform‑native.
• Collaborate with the Zest social team, Sainsbury’s Digital Marketing team, food economists and the food innovation team to identify trends and turn them into content quickly.
• Work with in‑house studio team, food stylists, photographers, videographers and larger production teams on higher‑production projects, ensuring social‑first thinking is embedded from concept through to delivery.

Qualifications

• Proven experience creating engaging short‑form social content across major platforms, particularly Instagram and TikTok.
• Strong portfolio or examples demonstrating content creation, iPhone shooting, lo‑fi capture and short‑form editing.
• Experience creating content for food brands is preferable, with a strong interest in food, recipes and food trends.
• Ability to develop content ideas, storyboards, shot lists, reference packs and simple treatment documents.
• Confidence using iPhone, CapCut and other relevant social editing tools to create polished, platform‑native content.
• Strong collaboration and communication skills, with the ability to work across social, digital marketing, food innovation, studio and production teams.
• Confidence presenting ideas and content routes clearly to clients and internal stakeholders.

Benefits

• Colleague discount: 10% off at Sainsbury’s, Argos, TU and Habitat after 4 weeks, increasing to 15% off at Sainsbury’s on Fridays and Saturdays and 15% off at Argos on pay days.
• Pension scheme and life cover.
• Performance‑related bonus of up to 10% of salary, depending on performance.
• Annual holiday allowance with the option to purchase additional holiday.
• Season ticket loans, cycle‑to‑work scheme, health cash plans, pay advance.
• Employee assistance programme.
• Maternity or adoption leave: up to 26 weeks’ pay. Paternity leave: up to 4 weeks’ pay.
• Inclusive work environment – “We are committed to being a truly inclusive retailer, so you’ll be welcomed whichever you are and wherever you work.”