Lead Analyst - CRM

Lead Analyst - CRM - Digital & Customer Analytics (C4)

Location: London Farringdon - JJ Mack SSC

Overview

The Data & Analytics Team at Argos is building a cutting‑edge, business‑impactful capability to power a next‑level strategy and AI‑powered customer experience. As a Lead Analyst, you will analyse customer data, deliver actionable insights, and support CRM, marketing, and data science teams to optimise customer communications and campaign performance.

Responsibilities

• Support the CRM team to deliver excellent campaign performance across email, web, push and other channels through forecasting, targeting recommendations and post‑campaign analysis.
• Identify trends in acquisition, retention and churn; apply customer models to enhance targeting and personalisation.
• Build and maintain dashboards and reports using SQL, MicroStrategy, PowerBI or similar.
• Collaborate with eCommerce, Digital Product Analytics and Marketplace Analytics teams, providing end‑to‑end analysis of the customer journey and channel performance.
• Triage and assess Data & Analytics use cases, providing subject‑matter expertise and guiding data‑driven solutions.
• Manage stakeholder relationships across teams and senior leadership.
• Identify process improvements through automation, optimisation and emerging technologies.
• Work with data engineering to ensure data pipeline reliability, validation and quality assurance.

Essential Qualifications

• Experience in Customer or CRM analytics, including segmentation, lifetime value, behavioural and journey analytics.
• Strong data storytelling skills, able to translate complex analysis into clear business actions.
• Hands‑on expertise with SQL, PowerBI/MicroStrategy, and familiarity with Snowflake, AWS or equivalent cloud data technologies.
• Understanding of A/B testing and statistical analysis.
• Expertise in digital data technologies across the data lifecycle.
• Proven ability to influence senior stakeholders in a complex retail, omnichannel or digital environment.
• Experience as a subject‑matter expert within Data & Analytics, providing consultancy on digital and customer analytics.
• Background in translating business questions into measurement frameworks, KPIs and clear success metrics.
• Experience creating programme‑level reporting, executive dashboards and senior‑level progress updates.

Desirable Qualifications

• Hands‑on experience with Python or R for customer segmentation.
• Knowledge of digital analytics tools (Adobe Analytics, GA4, Adobe Target, Heap, CRM platforms, CDP solutions).
• Understanding of AI/ML, data monetisation, marketing effectiveness optimisation and advanced customer analytics.
• Experience with LLMs, ML models or generative AI to enhance workflow and insight quality.
• Background in digital, omnichannel or click‑and‑collect retail environments.
• Experience with digital experimentation (A/B/n, MVT, personalisation).
• Experience designing analytics operating models, governance frameworks or measurement methodologies.
• Experience managing, mentoring and upskilling colleagues in Data & Analytics practices.

Benefits

• Employee discount on Sainsbury's, Argos, TU and Habitat.
• State‑of‑the‑art pension scheme and life cover.
• Performance‑related bonus up to 10% of salary.
• Annual holiday allowance with additional purchase option.
• Season ticket loan, cycle‑to‑work scheme, health cash plan, and salary advance.
• 24/7 employee assistance programme.
• Up to 26weeks' pay for maternity or adoption leave; up to 4weeks' pay for paternity leave.