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- Tasks: Lead and innovate influencer campaigns for Tu Clothing, shaping social media strategies.
- Company: Join Sainsbury's Marketing team, a dynamic and inclusive environment.
- Benefits: Enjoy discounts, flexible working, and a performance-related bonus up to 10%.
- Other info: Great career development opportunities and a supportive team culture.
- Why this job: Make a real impact in digital marketing while collaborating with top agencies and platforms.
- Qualifications: Experience in leading social channels and managing creative agencies in the fashion sector.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Joining the Sainsbury's Marketing team as an Influencer Lead presents an exciting opportunity to shape and drive the influencer programme for Tu Clothing, creating innovative and impactful social media campaigns. With a focus on strategy, content development, and collaboration with agency and platform partners, you will have the autonomy to lead end‑to‑end influencer campaigns and drive forward the brand's social media presence.
This role offers a dynamic environment where you can leverage your creativity, strategic thinking, and leadership skills to make a significant impact in the digital marketing space while being supported by a collaborative team and multiple agency resources.
What You'll Do
As the Influencer Lead at Sainsbury's within the Marketing / Digital Marketing division, you will be responsible for managing the Tu Clothing influencer programme, driving the influencer strategy, and overseeing the creation of innovative and impactful social media content with a platform‑first creative approach. Working closely with the Digital Marketing Manager, you will collaborate with creative, creator, and influencer agencies as well as platform partners like Meta and TikTok to develop and execute influencer campaigns aligned with the brand strategy and customer plan. Your role will involve tracking, measuring, and reporting on influencer activity, ensuring social governance compliance, and guiding brand communications and paid social teams on influencer creative execution. Additionally, you will be managing budgets, running end‑to‑end influencer campaigns, sometimes with paid social to amplify the activity, and leveraging agency and platform relationships to stay at the forefront of industry trends and innovations within the influencer space.
Who You Are
As the Influencer Lead for Sainsbury's Tu Clothing programme within the Marketing department, you are an experienced professional with a strong track record in leading social channel strategies and influencer programmes within a large organisation. With a passion for social media and the digital landscape, you possess excellent project management skills and the ability to collaborate effectively with cross‑functional teams and external agencies to drive impactful and innovative influencer campaigns. Your customer‑centric approach, clear thinking, and strong commercial acumen enable you to make strategic decisions under pressure and drive forward the influencer agenda to enhance the brand's social media presence and engagement.
Essential Criteria
- Experience leading a social channel in a large organisation.
- Experience managing creative agencies.
- Knowledge of social media tools, platforms (e.g. Sprout) and paid social.
- Experience within the fashion/retail sector.
- Experience planning and delivering content across social channels.
Benefits
We are committed to being a truly inclusive retailer so you’ll be welcomed whatever you are and wherever you work. Around here, there’s always the chance to try something new — whether that’s as part of an evolving team or somewhere else across the business — and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we’ll also offer you an amazing range of benefits. Starting off with colleague discount, you’ll be able to save 10% on your shopping online and in‑store at Sainsbury's, Argos, TU and Habitat, and we regularly increase the discount to 15% at points during the year. We’ve also got you covered for your future with our pensions scheme and life cover. You’ll also be able to share in our success as you may be eligible for a performance‑related bonus of up to 10% of salary, depending on how we perform.
Your wellbeing is important to us too. You’ll receive an annual holiday allowance and you can buy up to an additional week’s holiday. We also offer other benefits that will help your money go further such as season ticket loans, cycle to work scheme, health cash plans, salary advance (where you can access some of your pay before pay day) as well as access to a great range of discounts from hundreds of other retailers. And if you ever need it there is also an employee assistance programme.
Moments that matter are as important to us as they are to you which is why we give up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave.
Influencer Lead employer: Sainsbury's
Contact Detail:
Sainsbury's Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with influencers on social media. Building relationships can open doors that you didn’t even know existed.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, share your ideas for influencer campaigns or social media strategies. This will demonstrate your passion and innovative thinking.
✨Tip Number 3
Prepare for interviews by researching the company’s current influencer strategies. Bring insights and suggestions to the table; it shows you’re proactive and genuinely interested in their brand.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are keen to join us directly.
We think you need these skills to ace Influencer Lead
Some tips for your application 🫡
Show Your Passion for Influencer Marketing: When writing your application, let your enthusiasm for influencer marketing shine through! Share specific examples of campaigns you've led or been a part of, and how they made an impact. We love seeing creativity and passion in action!
Tailor Your Application to Us: Make sure to customise your application to reflect the role of Influencer Lead at Sainsbury's. Highlight your experience with social media strategies and agency collaboration, and connect your skills directly to what we’re looking for. It shows us you’ve done your homework!
Be Clear and Concise: Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate well-structured applications that get straight to the heart of your experience and skills.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do – just follow the prompts and you’re good to go!
How to prepare for a job interview at Sainsbury's
✨Know Your Influencer Landscape
Before the interview, dive deep into the current influencer trends, especially in the fashion and retail sectors. Familiarise yourself with successful campaigns by Sainsbury's and competitors. This will not only show your passion for the role but also your strategic thinking and understanding of the market.
✨Showcase Your Project Management Skills
Be ready to discuss specific examples of how you've led social channel strategies or influencer programmes in the past. Highlight your project management skills by detailing how you managed timelines, budgets, and collaborations with agencies. This will demonstrate your ability to handle the responsibilities of the Influencer Lead role.
✨Prepare for Creative Collaboration
Since this role involves working closely with creative and influencer agencies, think of ways you've successfully collaborated in the past. Prepare anecdotes that showcase your teamwork and how you’ve driven innovative content development. This will illustrate your collaborative spirit and leadership skills.
✨Understand the Brand and Its Values
Research Sainsbury's and Tu Clothing thoroughly. Understand their brand values, target audience, and recent marketing initiatives. Being able to articulate how your vision aligns with their goals will set you apart and show that you're genuinely interested in contributing to their success.