Go To Market Manager

Go To Market Manager

Full-Time 50000 - 60000 € / year (est.) Home office (partial)
Sainsbury's

At a Glance

  • Tasks: Plan and deliver go-to-market activities for innovative data insights products.
  • Company: Join Sainsbury’s Nectar360 team, a unique blend of retail and agency culture.
  • Benefits: Enjoy discounts, flexible working, and a supportive environment for personal growth.
  • Other info: Dynamic role with opportunities to learn about AI and improve product delivery.
  • Why this job: Make a real impact by turning data into actionable insights and enhancing user experiences.
  • Qualifications: Experience in go-to-market strategies and strong communication skills are essential.

The predicted salary is between 50000 - 60000 € per year.

We all want amazing work and real work-life balance. That’s waiting for you at Sainsbury’s. Everything our Nectar team does is powered by data and by strong relationships with some of the UK’s favourite brands. The Nectar360 team develops loyalty programmes, turning insight into something that makes a real difference, across both traditional and digital media. It’s like an agency within a retailer, and retail media is a crucial part of our future. The culture might not be what you expect either, because there’s no setup quite like this one. The team is a real priority, connected to almost everything the business does and playing a key role in driving profitability. It’s a place where you can take risks, learn from them, and be recognised.

About The Team: Nectar360 sits at the heart of Sainsbury’s Group, helping colleagues and clients turn customer and commercial data into clear decisions. Within Data & Insights, our Go To Market (GTM) team makes sure new capabilities land well – with clear launches, great enablement and the confidence for users to adopt and use our proprietary tooling day-to-day. We work closely with Product and Technology partners across Sainsbury’s and Argos, connecting roadmaps to real user needs and helping our platforms deliver value at pace.

More About The Role: As Go To Market Manager – Data & Insights, you’ll plan, coordinate and deliver GTM activity for our Data & Insights propositions, with a primary focus on the Sainsbury’s Insights Platform (SIP), SIP Argos and (potentially) SupplyHub. Working under the direction of the GTM Lead, you’ll own the delivery of launches and change activity – translating product releases into practical plans, clear communications and enablement that drive confident adoption. You’ll be the day-to-day link between the Nectar360 Data & Insights team and the Sainsbury’s technology teams building SIP, bringing clarity across stakeholders and ensuring launches are aligned to technical, operational and commercial readiness. A key part of the role includes gathering and synthesising user and client feedback – with a business analysis element – so we continuously improve what we ship and how we support users. You’ll also contribute to guidance, FAQs and support inputs to reduce repeat issues and improve speed to resolution. As we look to enable AI into our capabilities, you’ll help shape how we capture user requirements and communicate enablement for this emerging capability, ensuring colleagues and clients understand what’s changing and how to get the best from it.

More About You: You’re a delivery-focused GTM or enablement professional who enjoys turning complex change into simple, user-friendly outcomes. You’re comfortable working in a matrix environment, partnering across Product, Technology and Commercial teams, and you bring a practical, organised approach to managing multiple workstreams at once. You communicate with clarity and confidence – whether you’re drafting launch messages, running a tutorial, or aligning stakeholders on risks and dependencies. You’re curious about data and insights products and motivated by improving user experience and adoption. You don’t need to be an engineer, but you do have an interest in how AI works in practice and can learn quickly enough to help others adopt new AI-enabled ways of working.

Essential Criteria:

  • Experience planning and delivering go-to-market activity for product launches or change (communications, enablement and adoption support).
  • Ability to translate complex product or technical updates into clear, practical messaging and guidance for varied audiences.
  • Evidence of effective stakeholder management across a matrix organisation, partnering with Product and Technology teams.
  • Approach to gathering and synthesising user requirements/feedback and using insight to improve delivery or product outcomes.
  • Competence using Microsoft tools (Teams, Outlook, SharePoint, Excel and PowerPoint) to coordinate delivery, communications and reporting.

Benefits: We are committed to being a truly inclusive retailer so you’ll be welcomed whatever you are and wherever you work. Around here, there’s always the chance to try something new — whether that’s as part of an evolving team or somewhere else across the business — and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we’ll also offer you an amazing range of benefits. Starting off with colleague discount, you’ll be able to save 10% on your shopping online and in-store at Sainsbury’s, Argos, TU and Habitat, and we regularly increase the discount to 15% at points during the year. We’ve also got you covered for your future with our pension scheme and life cover. You may be eligible for a performance-related bonus of up to 10% of salary (which may vary for Nectar360), depending on how we perform. Your wellbeing is important to us too. You’ll receive an annual holiday allowance and you can buy up to an additional week’s holiday. We also offer other benefits that will help your money go further, such as season ticket loans, a cycle to work scheme, health cash plans, salary advance and access to a great range of discounts from hundreds of other retailers. If you ever need it, there is also an employee assistance programme. Moments that matter are as important to us as they are to you which is why we give up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave.

Go To Market Manager employer: Sainsbury's

At Sainsbury’s, we prioritise a vibrant work culture that champions work-life balance and fosters professional growth. As part of the Nectar360 team, you will engage in meaningful projects that leverage data to drive impactful decisions, all while enjoying a range of benefits including generous discounts, flexible working options, and comprehensive support for your wellbeing. Join us in a dynamic environment where innovation is encouraged, and your contributions are recognised and celebrated.

Sainsbury's

Contact Detail:

Sainsbury's Recruiting Team

StudySmarter Expert Advice🤫

We think this is how you could land Go To Market Manager

Tip Number 1

Network like a pro! Reach out to people in the industry, especially those connected to Sainsbury’s or the Nectar team. A friendly chat can open doors and give you insights that a job description just can't.

Tip Number 2

Prepare for interviews by practising your storytelling skills. You want to showcase how your experience aligns with the Go To Market Manager role. Think about specific examples where you've turned complex ideas into simple solutions.

Tip Number 3

Don’t forget to research Sainsbury’s culture! Understanding their values and how they operate will help you tailor your responses during interviews. Show them you’re not just a fit for the role, but for the team too.

Tip Number 4

Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Sainsbury’s family. Let’s get you that dream job!

We think you need these skills to ace Go To Market Manager

Go-to-Market Strategy
Stakeholder Management
User Experience Improvement
Data Analysis
Product Launch Planning
Communication Skills
Change Management

Some tips for your application 🫡

Tailor Your Application:Make sure to customise your CV and cover letter for the Go To Market Manager role. Highlight your experience in go-to-market activities and how it aligns with what we’re looking for at Sainsbury’s.

Showcase Your Communication Skills:Since clear communication is key in this role, give examples of how you've effectively communicated complex ideas in the past. We want to see that you can translate technical jargon into user-friendly language.

Demonstrate Stakeholder Management:Share specific instances where you've successfully managed stakeholders across different teams. This will show us that you can navigate a matrix environment and build strong relationships, which is crucial for our team.

Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for the role. Plus, it’s super easy!

How to prepare for a job interview at Sainsbury's

Know Your Product Inside Out

Before the interview, make sure you understand Sainsbury’s Insights Platform and how it fits into the broader Data & Insights strategy. Familiarise yourself with recent product launches and be ready to discuss how you would communicate these changes effectively to different stakeholders.

Showcase Your Stakeholder Management Skills

Prepare examples of how you've successfully managed relationships across various teams in a matrix environment. Highlight your ability to translate complex information into clear, actionable insights that resonate with diverse audiences.

Demonstrate Your Curiosity About Data

Express your enthusiasm for data and insights products during the interview. Share any relevant experiences where you've used data to drive decisions or improve user experiences, and be ready to discuss how you would approach gathering user feedback.

Be Ready to Discuss AI Integration

Since the role involves enabling AI capabilities, brush up on your understanding of AI in practice. Be prepared to talk about how you would help colleagues and clients adapt to new AI-enabled tools and processes, ensuring they feel confident in using them.