At a Glance
- Tasks: Lead engaging digital marketing campaigns for Argos & Habitat, driving sales and brand visibility.
- Company: Join Sainsbury's, one of the UK's largest supermarkets with a dynamic digital presence.
- Benefits: Enjoy discounts, flexible working, performance bonuses, and a supportive work environment.
- Other info: Embrace a culture of learning and development with excellent career growth opportunities.
- Why this job: Be part of an innovative team that values creativity and continuous improvement in digital marketing.
- Qualifications: Experience in managing paid social and display campaigns, with strong analytical skills.
The predicted salary is between 36000 - 60000 £ per year.
Joining Sainsbury's as a Digital Marketing Lead means being part of a dynamic and innovative team at the forefront of digital marketing excellence. With the opportunity to lead activation and optimisation across key digital channels and manage substantial budgets, you will play a pivotal role in shaping performance, innovation and best-in-class execution. Supported by a collaborative environment and a team of talented professionals, you will have the chance to drive strategic initiatives, work with cutting-edge technologies and make a tangible impact on the success of the business. With a focus on continuous learning, growth and collaboration, this role offers a platform for ambitious individuals to thrive in an ever-evolving digital landscape.
What you'll doAs the Digital Marketing Lead at Sainsbury’s, you will play a key role in leading the activation and optimisation of digital campaigns across multiple platforms. Managing a significant share of annual budgets, you will drive performance, innovation and best-in-class execution through strategic test-and-learn agendas designed to improve targeting, creative and formats.
You will collaborate closely with internal stakeholders to align digital activity with wider campaigns and commercial goals, overseeing campaign setup, optimisation and delivery while ensuring technical accuracy. You’ll also build strong relationships with agency partners, internal teams and platform providers to deliver effective campaigns and stay ahead of industry trends and opportunities.
Who you areYou are a seasoned digital marketing professional with experience in performance-driven environments, ideally within ecommerce, fashion or retail. You bring strong experience managing large-scale budgets and delivering against performance KPIs, with a solid understanding of digital campaign execution across key platforms.
With a strategic mindset, strong analytical skills and a collaborative approach, you are confident aligning activity to commercial goals, optimising campaigns and using data-driven insights to continuously improve performance and drive business growth.
Essential criteria- Experience managing multi-million pound digital marketing budgets.
- Strong experience delivering and optimising performance-driven campaigns.
- Proven track record of delivering against performance KPIs.
- Experience with campaign measurement (incrementality, MMM – working knowledge).
#LI-SM1
Responsibilities
We’d all like amazing work to do, and real work-life balance. That’s waiting for you at Sainsbury’s. We’re one of the biggest supermarkets in the UK, with one of the largest retail websites. So marketing here happens at scale. We move faster than you might expect too, across Brand Planning, Brand Comms and Creative, Digital Marketing, CRM and Loyalty, Nectar 360 and Insights. With more people shopping with us every week, there are more interactions, more moments to connect. And thanks to data and insight, we understand our customers in a way few others can. We work alongside incredible brand partners and some of the best agencies in the industry. So if you’re passionate about learning, growing and experiencing new teams, come and explore it all with us.
Qualifications
We are committed to being a truly inclusive retailer, so you’ll be welcomed whoever you are and wherever you work. Around here, there’s always the chance to try something new - whether that’s as part of an evolving team or somewhere else across the business - and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we’ll also offer you an amazing range of benefits. Here are some of them:
Starting off with colleague discount, you'll be able to get 10% off at Sainsbury's, Argos, TU and Habitat after 4 weeks. This increases to 15% off at Sainsbury’s every Friday and Saturday and 15% off at Argos every pay day. We've also got you covered for your future with our pensions scheme and life cover. You'll also be able to share in our success as you may be eligible for a performance-related bonus of up to 10% of salary, depending on how we perform.
Your wellbeing is important to us too. You'll receive an annual holiday allowance, and you can buy additional holiday. We also offer other benefits that will help your money go further such as season ticket loans, cycle to work scheme, health cash plans, pay advance (where you can access some of your pay before pay day) as well access to a great range of discounts from hundreds of other retailers. And if you ever need it there is also an employee assistance programme.
Moments that matter are as important to us as they are to you which is why we give up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave.
Please see www.sainsburys.jobs for a range of our benefits (note, length of service and eligibility criteria may apply).
Digital Marketing Lead in London employer: Sainsbury's
Sainsbury's is an exceptional employer that prioritises work-life balance and employee development within a dynamic and innovative environment. As a Digital Marketing Lead, you will have the opportunity to lead impactful campaigns while collaborating with talented teams and industry-leading partners, all while enjoying a comprehensive benefits package that includes generous discounts, performance-related bonuses, and a commitment to your wellbeing and career growth.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work in digital marketing. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Sainsbury's and their marketing strategies. Tailor your answers to show how your experience aligns with their goals and values. Be ready to discuss specific campaigns you've worked on!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in joining the team at Sainsbury's.
We think you need these skills to ace Digital Marketing Lead in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Digital Marketing Lead role. Highlight your experience with paid social, display, and programmatic media campaigns, as well as any creative development skills you have. We want to see how your background aligns with what we're looking for!
Show Off Your Analytical Skills:Since this role requires a strong analytical mindset, don’t shy away from showcasing your ability to challenge results and improve campaign performance. Use specific examples from your past experiences to demonstrate how you've used data-driven insights to drive success.
Be Creative and Engaging:As a Digital Marketing Lead, creativity is key! When writing your application, let your personality shine through. Share any innovative ideas or campaigns you've worked on that could resonate with our brand values at Sainsbury's.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you're keen on joining our team at Sainsbury's!
How to prepare for a job interview at Sainsbury's
✨Know Your Digital Marketing Stuff
Make sure you brush up on your knowledge of digital marketing strategies, especially around paid social, display, and programmatic media campaigns. Familiarise yourself with platforms like Meta, TikTok, and Google, as you'll want to showcase your expertise in these areas during the interview.
✨Showcase Your Creative Flair
Prepare to discuss examples of your previous work where you've developed engaging digital assets. Bring along a portfolio or case studies that highlight your creative development skills and how they contributed to successful campaigns.
✨Be Data-Driven
Since Sainsbury's values data insights, be ready to talk about how you've used analytics to optimise campaign performance. Think of specific instances where your analytical mindset led to improved results, and be prepared to challenge agency plans with your insights.
✨Demonstrate Collaboration Skills
As a Digital Marketing Lead, you'll need to work closely with various stakeholders. Prepare examples of how you've successfully collaborated with media and creative agencies in the past, and emphasise your ability to manage projects effectively in a fast-paced environment.
