Digital Marketing Lead

Digital Marketing Lead – Full time

We’d all like amazing work to do, and real work-life balance. That’s waiting for you at Sainsbury’s. We’re one of the biggest supermarkets in the UK with one of the largest websites. So marketing here really happens at scale. We move a lot faster than you’d think too, across Brand Planning, Brand Comms and Creative, Digital Marketing, CRM and Loyalty, Nectar 360, Insights, and Corporate Responsibility and Sustainability. More people shopping with us each week means more interactions. And thanks to data insight, we understand customers in a way that almost nobody else does. We work alongside incredible brand partners and the best agencies around. So if you have a passion to learn, grow and experience new teams, come and explore it all with us.

In a nutshell

As part of the Sainsbury’s & Tu Digital Marketing division, you would sit within the Display & Social team and be responsible for creating engaging campaigns which are both sales driving and brand building. The Display & Social team is responsible for the growth and continuous improvement of an industry leading program of digital marketing, with this role specifically looking after display, paid social, programmatic and VOD for the Sainsbury’s Brand. These channels are an important and rapidly growing part of our digital marketing mix across brands. We are constantly evolving our approach to deliver best in class digital media. Our ambition is to build the UK’s best display and social media marketing team and you could be part of it. We have a strong culture of learning and development and an innovative and friendly Marketing department, where you’ll feel part of the team from day one.

What I Need To Do

• Project manage delivery of campaigns; briefing our media and creative agencies working with internal stakeholders, overseeing activation and reporting.
• Manage our media agency to deliver best-in-class paid media campaigns that are thoroughly planned, optimised and measured.
• With support of brand and design teams, establish compelling creative and develop plans to scale performance (e.g. dynamic creative) in addition to supporting customer brand metrics.
• Activate and optimise an ‘always on’ program of paid digital media activity across a range of campaigns and platforms to deliver the best possible commercial performance.
• Measurement and reporting on campaign performance ensuring we are delivering against objectives.
• Evolve the activation, optimisation and performance of our paid digital media program by employing an agile, test & learn approach that encourages testing of new formats, betas and platforms to deliver growth.
• Manage the paid digital media marketing budget for your associated campaigns to support our digital propositions and brand campaigns, ensuring spend is in‑line with budget plans.
• Develop beneficial media partner relationships with market leaders to ensure we are not only adhering to best practices, but setting the standard in display and social marketing.

How I will succeed

• Paid digital campaigns need to be delivered on time and to budget.
• Acute attention to detail, delivering campaigns at pace and with accuracy.
• Continued optimisation to improve return on investment across paid digital media activity.
• Entrepreneurial and ‘can do’ attitude to help drive change, with a passion for driving best in class, industry leading activity.
• Ability to manage and prioritise workload in a high pace retail environment, with the support of two direct reports.

What I need to know

Essential

• Experience of managing paid social, display and programmatic media campaigns, and working with digital media agencies.
• A creative eye for developing assets for digital propositions based on best practice from market leading platforms.
• Understanding of ad ops and key platforms such as DV360, Meta & TikTok.
• An analytical mind and critical skills to challenge results and agency plans. Forecasting and continuously improving upon performance is a key part of the role.
• Highly data driven with strong analytical skills and the ability to use data to inform decision making.
• An interest in personal development and education not only for yourself but with your direct reports.
• Ability to deal with multiple stakeholders and manage project delivery across several different teams and agencies.

Desirable

• Knowledge of Sainsbury’s Argos business and/or the retail industry
• Experience managing and developing direct reports
• Experience with dynamic creative optimisation tools such as Smartly

Resources available to me

• Significant Budget
• Full agency support – creative and media
• Supportive wider team and x1 direct reports

Working hours and benefits

• 37.5 hours a week
• Flexible working schedule
• Base location in London, plus the ability to work from home
• Colleague discount
• Generous holiday

Grade

• C4

We are committed to being a truly inclusive retailer so you’ll be welcomed whatever you are and wherever you work. Around here, there’s always the chance to try something new — whether that’s as part of an evolving team or somewhere else across the business – and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we’ll also offer you an amazing range of benefits. Starting off with colleague discount, you\’ll be able to save 10% on your shopping online and instore at Sainsbury\’s, Argos, TU and Habitat, and we regularly increase the discount to 15% at points during the year. We’ve also got you covered for your future with our pensions scheme and life cover. You’ll also be able to share in our success as you may be eligible for a performance‑related bonus of up to 10% of salary, depending on how we perform. Your wellbeing is important to us too. You\’ll receive an annual holiday allowance and you can buy up to an additional week’s holiday. We also offer other benefits that will help your money go further such as season ticket loans, cycle to work scheme, health cash plans, salary advance (where you can access some of your pay before pay day) as well access to a great range of discounts from hundreds of other retailers. And if you ever need it there is also an employee assistance programme. Moments that matter are as important to us as they are to you which is why we give up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave. Please see www.sainsburys.jobs for a range of our benefits (note, length of service and eligibility criteria may apply).