At a Glance
- Tasks: Plan data-driven campaigns and strategies across digital channels for top brands.
- Company: Join Sainsbury’s Nectar360 team, a unique blend of retail and media.
- Benefits: Enjoy discounts, flexible working, and a supportive development culture.
- Other info: Collaborative environment with opportunities for growth and learning.
- Why this job: Shape the future of retail media while making a real impact.
- Qualifications: Experience in data analysis and digital media planning is essential.
The predicted salary is between 40000 - 50000 £ per year.
We’d all like amazing work to do, and real work-life balance. That’s waiting for you at Sainsbury’s. Everything our Nectar team does is powered and fuelled by data — and by great relationships with some of the UK’s favourite brands. The Nectar 360 team focuses on developing loyalty programmes, turning amazing data into something that makes a difference, traditional media and digital. It’s like an agency-within-a-retailer, and retail media is crucial. The culture might not be what you expect either, because there’s no set-up quite like this one. The team is a real priority because it’s connected to everything the business does and drives profitability. It’s where you can take risks, learn from them and be recognised.
At Nectar360, we use first-party data, customer insight and media expertise to help brands connect with customers in more relevant and effective ways. As part of the Commercial team, you’ll join a fast-growing area of the business that sits at the heart of how data and media are combined, leveraged and commercialised across Sainsbury’s. This is a brilliant opportunity to be part of a team shaping the future of retail media, supporting both onsite activity across Sainsbury’s and Argos e-commerce and offsite activation through our digital platforms, including DTP and Pollen.
As Digital Data Strategist, you’ll play a key role in planning data-led brand campaigns and strategies across digital channels, with the flexibility to support omnichannel activity across Sainsbury’s media as needed. You’ll work closely with internal stakeholders, agencies and client teams to turn briefs into well-targeted, insight-led plans that align with wider corporate, marketing and category objectives. You’ll also help communicate Nectar360’s vision and the value of its services, building confidence in how data can be used to drive stronger marketing outcomes. In practice, this means using audience planning and delivery tools to shape campaign strategy, acting as a custodian for the use of data in planning and customer-targeted communications, and working collaboratively with colleagues across e-commerce, Analytics, Product & Tech to support the successful development and use of digital platforms. You’ll also partner closely with analytics teams to turn post-campaign measurement into meaningful learning, helping clients and internal teams understand what worked and where future opportunities lie. Alongside this, you’ll contribute to the culture and capability of the wider digital planning team through effective collaboration and sharing best practice.
We’re looking for someone who can combine data literacy with digital channel understanding to create clear, commercially relevant campaign recommendations. You’ll bring experience of using data to identify insights, build compelling narratives and translate those into segmentation, targeting and media channel recommendations. You’ll be comfortable working in a role that balances strategic thinking with delivery, whether that’s responding to a brief, supporting revenue goals or managing projects with multiple stakeholders. You’ll also be confident presenting complex ideas in a way that is clear and persuasive for different audiences, including clients and internal teams across Nectar360, Sainsbury’s and Argos. Strong communication and numerical skills are important, as is the ability to work across functions and build effective working relationships. Experience in digital media, ATL media or retail media will be valuable, as will advanced capability in PowerPoint and Excel.
Essential Criteria
- Demonstrable experience using data to identify insights, build a clear narrative and translate findings into audience segmentation, targeting and media channel recommendations.
- Demonstrable experience planning or supporting digital, ATL or retail media activity in a commercial or client‑focused environment.
- Evidence of delivering work against commercial objectives, such as managing to a budget or supporting client‑facing teams to achieve revenue goals.
- Demonstrable experience leading projects involving multiple stakeholders and coordinating activity across teams.
- Advanced capability in PowerPoint and Excel, with evidence of presenting complex information clearly to clients and cross‑functional business audiences.
Benefits
We are committed to being a truly inclusive retailer, so you’ll be welcomed whoever you are and wherever you work. Around here, there’s always the chance to try something new - whether that’s as part of an evolving team or somewhere else across the business - and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. Starting off with colleague discount, you'll be able to get 10% off at Sainsbury's, Argos, TU and Habitat after 4 weeks. This increases to 15% off at Sainsbury’s every Friday and Saturday and 15% off at Argos every pay day. We've also got you covered for your future with our pensions scheme and life cover. You'll also be able to share in our success as you may be eligible for a performance‑related target bonus of up to 10% of salary (which may vary for Nectar360), depending on how we perform. Your wellbeing is important to us too. You'll receive an annual holiday allowance and you can buy additional holiday. We also offer other benefits that will help your money go further such as season ticket loans, cycle to work scheme, health cash plans, pay advance (where you can access some of your pay before pay day) as well access to a great range of discounts from hundreds of other retailers. And if you ever need it there is also an employee assistance programme. Moments that matter are as important to us as they are to you which is why we give up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave.
Digital Data & Media Planner employer: Sainsbury's
At Sainsbury's, we pride ourselves on fostering a dynamic and inclusive work environment where innovation thrives. As part of the Nectar360 team, you'll enjoy a unique culture that encourages collaboration and creativity, with ample opportunities for professional growth and development. With competitive benefits including generous discounts, flexible working options, and a commitment to employee wellbeing, Sainsbury's is an exceptional employer for those looking to make a meaningful impact in the retail media landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Data & Media Planner
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sainsbury's and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sainsbury's are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sainsbury's on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sainsbury's. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Data & Media Planner
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sainsbury's. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sainsbury's:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sainsbury's’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sainsbury's
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sainsbury's will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sainsbury's, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.