Digital Proposition & Performance Lead in Coventry

Location: Ansty Store Support Centre & Home

In a nutshell, you’ll be working in a small, but vital team which will ensure we have a full understanding of our GM Digital business performance and propositions. You’ll be drawing upon multiple team inputs to synthesise our performance narrative, deep dive into performance questions and ensure the business is clear on the narrative. Alongside this, you’ll also support defining a number of key digital proposition developments (e.g. future delivery proposition). You’ll be highly analytical whilst also strategic and be at your best when exploring complex business opportunities.

What outcomes I need to deliver:

• You’ll be on the pulse with our performance; past, present and future to ensure we know what factors are influencing our metrics.
• You’ll identify key areas for further analysis and insights and produce the necessary answers to key performance questions.
• Ensure we fully understand traffic performance to our digital channels – tying together the effectiveness of our SEO, Paid and broader brand positioning in that narrative.
• Work with these teams to ensure our traffic position is optimised to deliver our sales targets.
• Ensure other performance insight data points from other teams (e.g. Market Share) are incorporated within our overall performance narrative to ensure a fully end-to-end story is told.
• Lead the articulation of the GM Digital business performance through the coordination of necessary weekly and periodic materials.
• Through your team, ensure teams are clear on what performance inputs they need to provide, developing clear and helpful templates designed to support excellent performance discussions.
• Research and understand our competitors, looking into their strategies, propositions and performance.
• Employ this knowledge to help inform our own trade strategy and identify business opportunities.
• Work with the customer insight team to understand who our digital customer is and what’s driving their behaviour, utilising internal and external segmentations and data.
• Channel this insight to step on our plans and actions and deliver across the wider Digital team.
• Develop our understanding and knowledge of customer “value” to inform and influence business actions (e.g. customer acquisition and retention activities) – supporting a healthy P&L for the division.
• Analyse multiple data sources and turn them into clear reporting/messages and actions for the Digital Leadership Team.
• Support the creation of clear post implementation reviews across teams to understand how specific activities and campaigns have performed and feeding that back into the necessary teams to ensure we are optimising for the future.
• Work with our Applied Analytics and Reporting teams to ensure reporting and performance dashboards provide relevant information, which is understandable, trusted and timely – taking the lead role in interpreting the outputs.
• Work closely with our analytics teams to drive continuous improvement of our reporting and dashboarding capabilities so that we democratise the data we have and drive a step change in its sophistication of our insights and their actionability.
• Work closely with the marketing insight teams to ensure our priorities are aligned and collectively we are delivering the insight and reporting that the business needs.
• Represent GM digital in propositional enhancements and optimisations projects (e.g. delivery proposition changes) to ensure our needs are taken into account and there is a digital voice influencing and informing the direction.
• A key part of this is ensuring our measurement of these projects is robust and informs future direction.

What I need to know and show:

• Excellent analytical skills and statistical understanding.
• Experience of using Excel and PowerPoint to an accomplished level.
• Proficiency with web-analytics (Adobe) is highly desirable.
• Knowledge of Retail in the UK.
• An understanding of the online/digital market is highly desirable.
• You’re able to strike the right balance between analytical rigour and experience-driven judgement.
• You can consider broader business/divisional considerations in your thinking.
• Demonstrate a mindset of continuous improvement that seeks to improve our business understanding and use it to drive action.
• A strong communicator that can not only understand complex problems and challenges but communicate them in a clear and articulate way to less technical audiences.
• You will be effective at developing strong working relationships with key colleagues across many business areas including Commercial, Marketing and Analytics functions.

Essential Criteria:

• Demonstrable experience analysing and interpreting commercial, digital or e-commerce performance data to identify trends, drivers and business opportunities.
• Experience producing senior stakeholder reporting and performance narratives, translating multiple data sources into clear, actionable insights and recommendations.
• Proficiency in Microsoft Excel and PowerPoint, including the creation of dashboards, reports and executive-level presentations.
• Experience working with digital performance metrics, web analytics and customer insight data to influence trading, marketing or proposition decisions.
• Proven ability to build effective relationships and collaborate across multiple functions (e.g. Commercial, Marketing, Analytics and Digital teams) to deliver business outcomes.

At Argos, we’re a digital-led UK retailer that keeps pushing boundaries to meet every generation with what they want, how and when they want it. As a market leader in general merchandise, serving millions of customers through our website, app, same-day delivery and Click & Collect services, we offer real opportunities to learn, grow and shape your career. With roles spanning Commercial, Buying, Merchandising, Design and Supply Chain, through to Digital, Operations, Customer Experience, Marketing, and People and Transformation, you will work with brilliant colleagues and directly shape how we serve our customers every day.

We are committed to being a truly inclusive retailer so you’ll be welcomed whoever you are and wherever you work. Around here, there’s always the chance to try something new — whether that’s as part of an evolving team or somewhere else across the business - and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we’ll also offer you an amazing range of benefits. Here are some of them:

• Starting off with colleague discount, you'll be able to save 10% on your shopping online and in-store at Sainsbury's, Argos, TU and Habitat, and we regularly increase the discount to 15% at points during the year.
• We've also got you covered for your future with our pensions scheme and life cover.
• You'll also be able to share in our success as you may be eligible for a performance-related bonus of up to 10% of salary, depending on how we perform.
• Your wellbeing is important to us too. You'll receive an annual holiday allowance and you can buy up to an additional week's holiday.
• We also offer other benefits that will help your money go further such as season ticket loans, cycle to work scheme, health cash plans, salary advance (where you can access some of your pay before payday) as well as access to a great range of discounts from hundreds of other retailers.
• And if you ever need it, there is also an employee assistance programme.
• Moments that matter are as important to us as they are to you which is why we give up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave.

Please see www.sainsburys.jobs for a range of our benefits (note, length of service and eligibility criteria may apply).