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- Tasks: Lead a team to enhance digital experiences for customers on websites and apps.
- Company: Join a leading retail brand with a focus on innovation and customer experience.
- Benefits: Flexible working, learning resources, and opportunities for industry engagement.
- Why this job: Make a real impact by personalising customer journeys and optimising digital interactions.
- Qualifications: Experience in digital environments, team leadership, and customer data platforms.
- Other info: Dynamic role with growth potential and access to cutting-edge technology.
The predicted salary is between 36000 - 60000 £ per year.
We are open to both a Coventry and London base location for this role. As Digital Personalisation & Optimisation Manager, you’ll be responsible for leading a team of digital experts to continuously improve and optimise the digital experience for our customers across our general merchandise websites and app to achieve our commercial ambitions. This role is focused on leading the delivery of our web and app personalisation strategy, and later this year the growth of our conversion rate optimisation (CRO) program, to ensure each and every customer receives the most relevant and tailored experience as possible.
What outcomes I need to deliver:
- Manage a team of digital experts that are focused on personalising the customer experience of our websites and app.
- This role will focus on delivering on the three strands of our personalisation strategy:
- Segmentation: Augment the experience for a customer based on the interest and behaviours across our website and app (e.g. based on their category and browse behaviour).
- Personalisation: Tailoring the experience for a customer based on what we specifically know about them. For example, a Nectar customer or financial services customer may get a different experience based on their profile.
- Contextual: Delivering a more tailored experience for a customer based on their location, context or entry point / referring source. For example, tailoring the experience based on the weather in a user’s current location.
What I need to know and show:
- A strong understanding of customer data, customer segmentation and experience of a DXC platform (e.g. Uniform, Optimizely, Adobe Experience Manager) is essential.
- Previous experience working in a commercial digital environment.
- Ideally you will have experience of managing teams that focus on delivering personalised experiences and/or CRO testing through websites, apps and/or marketing channels.
- You will have specific expertise and knowledge of personalisation technologies and audience building through (but not limited to) customer data platforms and digital experience compositions.
- Proven track record of personalising or optimising customer experiences to deliver customer and commercial value.
- Highly analytical mindset that can leverage and interpret complex data from a variety of sources to build an understanding of customer behaviour and performance.
- Highly competent in the use of and application of web-analytics data (experience with Adobe desirable) and how it can be used to understand customer behaviour to drive decision making.
- Experience working with product, technology, and engineering teams to achieve the best possible outcome for our customers.
- Demonstrate an ability to work at pace to deliver a programme of activity that will enhance the customer experience.
- Proven ability to lead, coach and develop a winning team through an authentic and empowering leadership style.
- An excellent communicator that can not only understand complex problems and challenges but communicate them in a clear and articulate way to less technical audiences.
- You will be effective at developing strong working relationships with key colleagues across many business areas including Technology, Commercial, Marketing and Analytics functions.
What decisions I can make including budget:
- Ability to make decision regarding the personalisation of our websites and apps.
- Relationship owner with key 3rd parties.
- Directly or indirectly manages a team of 3:
- Digital Personalisation & Experience Lead x 2
- Digital Personalisation & Experience Support (Offshore) x 1
Support we will provide:
- Technology and access to all necessary tools for you and your team along with flexible working arrangements in order to be most effective.
- Sainsbury’s Learning & Development resources along with line management support.
- Opportunity to participate in relevant industry events in order to remain current and up-to-date with industry dynamics and developments.
- Opportunity for access with both direct and indirect suppliers.
Essential Criteria:
- Team leadership experience.
- Test and learn experience in a digital environment.
- Use of CDP/DXC.
Digital Personalisation & Optimisation Manager in Coventry employer: Sainsbury's
Contact Detail:
Sainsbury's Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Personalisation & Optimisation Manager in Coventry
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous work in digital personalisation and optimisation. This will help you stand out during interviews.
✨Tip Number 3
Prepare for those tricky interview questions! Research common questions for digital roles and practice your answers. We want you to feel confident and ready to impress.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Digital Personalisation & Optimisation Manager in Coventry
Some tips for your application 🫡
Show Your Passion for Personalisation: When writing your application, let your enthusiasm for digital personalisation shine through. Share specific examples of how you've tailored customer experiences in the past and why you believe personalisation is key to enhancing user engagement.
Be Data-Driven: We love numbers! Make sure to highlight your analytical skills and any experience you have with customer data platforms. Mention how you've used data to inform decisions and improve customer experiences, as this will resonate well with us.
Tailor Your Application: Just like we tailor experiences for our customers, tailor your application to reflect the job description. Use keywords from the listing and align your skills and experiences with the responsibilities outlined. This shows us you’ve done your homework!
Keep It Clear and Concise: While we appreciate detail, clarity is key! Make sure your application is easy to read and straight to the point. Avoid jargon unless it’s relevant, and ensure your passion and qualifications come across without overwhelming us with information.
How to prepare for a job interview at Sainsbury's
✨Know Your Data
Make sure you brush up on your understanding of customer data and segmentation. Be ready to discuss how you've used data platforms like Adobe Experience Manager or Optimizely in previous roles. This will show that you can leverage data to enhance customer experiences.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams in a digital environment. Highlight your coaching style and how you've empowered your team to achieve their goals. This is crucial as the role involves managing a team of digital experts.
✨Be Ready for Technical Questions
Expect questions about personalisation technologies and CRO testing. Brush up on your knowledge of web analytics and how it informs decision-making. Being able to articulate complex concepts clearly will set you apart.
✨Demonstrate Cross-Functional Collaboration
Think of instances where you've worked with marketing, product, and analytics teams to deliver successful projects. Be prepared to discuss how you’ve navigated different perspectives to achieve a common goal, as this role requires strong collaboration skills.