Content Lead - Argos Marketplace

As the Content Lead for our Marketplace team at Argos you will be accountable for the delivery of Product Content and Imagery across all of our product categories for our third‑party sellers. Annually you will oversee the successful launch of several thousand products across our website. You will build and execute a content strategy to remove customer pain‑points, creating a better user experience for customers to discover, find and decide on the right product. You will use robust stakeholder management and influencing skills to deliver the category content strategy, working effectively and collaboratively with the wider business and group functions.

What you need to do

• Support category priorities and initiatives, customer trends and promotional activity.
• Facilitate operational efficiencies whilst looking for opportunities for continuous improvement and ensuring the accurate and timely delivery of product content to schedule.
• Evaluate and approve/reject products created by our marketplace sellers in the back office on our platform, ensuring compliance with style, technical & ethical and quality guidelines.
• Build collaborative relationships with key stakeholders across Digital, Offshore Digital Operations Centre, SEO, Product, Commercial, Marketing and Analytics, influencing across functions.
• Develop and coach the Content Teams on and offshore, ensuring that customer focus, commercial awareness and category expertise are achieved by all members of the team.
• Effectively plan, organise and prioritise the requirements of the business against associated deadlines.
• Lead and own delivery of a continuous improvement programme across all focus categories, ensuring our PDPs, filtering and navigation is optimal for the category.
• Understand, own and deliver targeted optimisation plans to reduce customer struggles by focusing on reduction in PDP ‘Failure State’ (i.e., when and why customers leave a PDP without adding to basket).
• Act as Project Lead where needed on key production and content uplift projects, working closely with the DOC to deliver high quality content improvement work to required deadlines.
• Measure success of content strategy implementation on both the business and the customer to build into future category content plans.
• Access, interpret and utilise analytics to suggest and trial new initiatives or content experiences, using data insights to drive key business success metrics such as sales, conversion, items per basket, customer satisfaction, digital participation and reducing customer returns and Q&A.
• Effectively implement Change Management to support the growth and expansion of our digital capabilities, as we evolve to meet the demands of a changing market.
• Provide support to internal teams in the resolution of incidents content of products.
• Own marketplace seller and agency relationships where required.

What you need to know and show

• Passionate and enthusiastic about eCommerce and driving customer experience; you are likely to have highly relevant experience within an online retail environment.
• A strong understanding of Product content, PIM, SEO and experience in building & delivering content plans.
• Experienced in delivery of projects requiring cross functional buy‑in of stakeholders.
• Strong planning and organisational skills.
• Experience of managing a network of stakeholders & marketplace sellers.
• Strong presentational skills both in terms of public speaking and promotion and presentation of self.
• Strong communication skills, able to adapt style to influence stakeholders.
• Able to challenge effectively at all levels to drive positive change.
• Analytical mind‑set and the ability to look past the “now”.
• Able to multi‑task, remaining organised and collected when faced with multiple priorities.
• An astute and critical eye for syntax.
• Full competency with current Microsoft Operating systems and Office applications.
• A thirst for learning and acts upon a desire to achieve potential.

Essential Criteria

• A strong understanding of Content & Digital Metrics.
• Good analytical skills with experience of tools such as Adobe Analytics.
• Experience working with offshore teams and managing a range of stakeholders.
• Experience with Process management and Optimisation.

What decisions I can make including budget

Job holder has no direct responsibilities for budgets. However, budget may need to be sought by other teams to facilitate some projects. Job holder needs to be aware of financial impacts of decisions and to ensure risks and opportunities are mitigated / flagged to budget holder.

Benefits

• Starting off with colleague discount, you'll be able to save 10% on your shopping online and in‑store at Sainsbury's, Argos, TU and Habitat, and we regularly increase the discount to 15% at points during the year.
• We’ve also got you covered for your future with our pensions scheme and life cover.
• You’ll also be able to share in our success as you may be eligible for a performance‑related bonus of up to 10% of salary, depending on how we perform.
• Your wellbeing is important to us too. You’ll receive an annual holiday allowance and you can buy up to an additional week’s holiday.
• We also offer other benefits that will help your money go further such as season ticket loans, cycle to work scheme, health cash plans, salary advance (where you can access some of your pay before pay day) as well access to a great range of discounts from hundreds of other retailers.
• And if you ever need it there is also an employee assistance programme.
• Moments that matter are as important to us as they are to you which is why we give up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave.