At a Glance
- Tasks: Create engaging, social-first content for Sainsbury’s on Instagram and TikTok.
- Company: Join Sainsbury’s, a leading retailer with a commitment to inclusivity.
- Benefits: Enjoy discounts, bonuses, and a supportive work environment.
- Other info: Collaborate with diverse teams and grow your skills in a dynamic setting.
- Why this job: Be part of a creative team shaping food trends and brand visibility.
- Qualifications: Experience in short-form content creation, especially for food brands.
The predicted salary is between 30000 - 40000 £ per year.
Responsibilities
- Develop disruptive, engaging, social‑first content that resonates with Sainsbury’s audiences and enhances brand visibility across key platforms, primarily Instagram and TikTok.
- Work across recipe‑led ideas, lo‑fi food content, emerging trends and reactive social opportunities, turning references and inspiration into content that feels native, relevant and on‑brand.
- Attend briefings, identify creative opportunities, develop ideas, create storyboards, shot lists and simple treatment documents, and present content routes clearly to internal stakeholders and clients.
- Shoot and edit short‑form content on iPhone using tools such as CapCut, ensuring content feels authentic, immediate and platform‑native.
- Collaborate with the Zest social team, Sainsbury’s Digital Marketing team, food economists and the food innovation team to identify trends and turn them into content quickly.
- Work with in‑house studio team, food stylists, photographers, videographers and larger production teams on higher‑production projects, ensuring social‑first thinking is embedded from concept through to delivery.
Qualifications
- Proven experience creating engaging short‑form social content across major platforms, particularly Instagram and TikTok.
- Strong portfolio or examples demonstrating content creation, iPhone shooting, lo‑fi capture and short‑form editing.
- Experience creating content for food brands is preferable, with a strong interest in food, recipes and food trends.
- Ability to develop content ideas, storyboards, shot lists, reference packs and simple treatment documents.
- Confidence using iPhone, CapCut and other relevant social editing tools to create polished, platform‑native content.
- Strong collaboration and communication skills, with the ability to work across social, digital marketing, food innovation, studio and production teams.
- Confidence presenting ideas and content routes clearly to clients and internal stakeholders.
Benefits
- Colleague discount: 10% off at Sainsbury’s, Argos, TU and Habitat after 4 weeks, increasing to 15% off at Sainsbury’s on Fridays and Saturdays and 15% off at Argos on pay days.
- Pension scheme and life cover.
- Performance‑related bonus of up to 10% of salary, depending on performance.
- Annual holiday allowance with the option to purchase additional holiday.
- Season ticket loans, cycle‑to‑work scheme, health cash plans, pay advance.
- Employee assistance programme.
- Maternity or adoption leave: up to 26 weeks’ pay. Paternity leave: up to 4 weeks’ pay.
- Inclusive work environment – “We are committed to being a truly inclusive retailer, so you’ll be welcomed whichever you are and wherever you work.”
Content Creator at Sainsbury’s employer: Sainsbury's
Sainsbury’s is an exceptional employer that fosters a vibrant and inclusive work culture, perfect for creative minds looking to make an impact in the food industry. With a strong focus on employee growth, you will have access to various benefits including generous discounts, performance bonuses, and a supportive environment that encourages collaboration and innovation. Located in the heart of London, this role offers the unique opportunity to engage with diverse teams and contribute to exciting social-first content that resonates with audiences.
StudySmarter Expert Advice🤫
We think this is how you could land Content Creator at Sainsbury’s
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sainsbury's and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sainsbury's are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sainsbury's on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sainsbury's. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content Creator at Sainsbury’s
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sainsbury's. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sainsbury's:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sainsbury's’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sainsbury's
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sainsbury's will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sainsbury's, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
