Brand Propositions Manager
Brand Propositions Manager

Brand Propositions Manager

London Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive brand plans for Argos and Habitat, collaborating with teams to create innovative propositions.
  • Company: Join Sainsbury's, one of the UK's largest supermarkets, known for its dynamic marketing environment.
  • Benefits: Enjoy 10-15% shopping discounts, private healthcare, flexible working, and performance-related bonuses.
  • Why this job: Be part of a creative team shaping brand strategies while enjoying work-life balance and personal growth.
  • Qualifications: Proven experience in brand strategy, strong analytical and creative skills, and excellent relationship-building abilities.
  • Other info: Inclusive culture with opportunities for development and recognition for going the extra mile.

The predicted salary is between 36000 - 60000 £ per year.

We’d all like amazing work to do, and real work-life balance. That’s waiting for you at Sainsbury’s. We’re one of the biggest supermarkets in the UK with one of the largest websites. So marketing here really happens at scale. We move a lot faster than you’d think too, across Brand Planning, Brand Comms and Creative, Digital Marketing, CRM and Loyalty, Nectar 360, Insights, and Corporate Responsibility and Sustainability. More people shopping with us each week means more interactions. And thanks to data insight, we understand customers in a way that almost nobody else does. We work alongside incredible brand partners and the best agencies around. So if you have a passion to learn, grow and experience new teams, come and explore it all with us.

Joining Sainsbury's as a Brand Proposition Manager for Argos and Habitat means being part of a dynamic team dedicated to developing and driving high-performing brand plans that resonate with customers and bring our brand ambitions to life through innovative propositions. With a focus on collaboration, creativity, and customer-centric strategies, you will have the opportunity to influence and shape the direction of our brands while working alongside diverse stakeholders to achieve our corporate objectives. At Sainsbury's, we value work-life balance and offer flexibility to ensure our colleagues can excel in their roles while enjoying personal fulfilment outside of work, making it a rewarding and fulfilling environment to be part of.

As the Brand Proposition Manager for Argos and Habitat at Sainsbury's, you will be responsible for developing and driving brand plans to create distinctive, bold, and differentiating propositions that enhance the performance of our brands. Your role will involve collaborating with key stakeholders across various departments to gain alignment and input on brand ambitions and plans, ensuring they are in line with customer insights and market relevance. You will be focused on developing marketing propositions that address key customer opportunities while also supporting brand objectives and perceptions. Working closely with commercial stakeholders, you will help build trade planning priorities that align with the marketing propositions being developed. Additionally, you will play a vital role in briefing marketing and retail channel teams on the propositions and ensuring they are creatively brought to life. You will utilise insights to anticipate risks, recommend adjustments to plans, and drive collaborative working across marketing and other stakeholders to support brand priorities and corporate strategy.

As a Brand Proposition Manager for Argos and Habitat at Sainsbury's Marketing Planning & Propositions team, you are a seasoned professional with a proven track record in brand strategy and proposition development, driven by an infectious passion for our brands and a deep understanding of customer and commercial dynamics. Your ability to balance analytical thinking with creative innovation enables you to develop distinctive and bold propositions that align with brand objectives and drive successful brand performance. With your strong influencing skills, relationship-building capabilities, and resilience in managing competing priorities and demanding stakeholders, you play a pivotal role in bringing our brand plans to life and shaping the future success of our brands.

We are committed to being a truly inclusive retailer so you’ll be welcomed whoever you are and wherever you work. Around here, there’s always the chance to try something new — whether that’s as part of an evolving team or somewhere else across the business - and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we’ll also offer you an amazing range of benefits. Here are some of them:

  • Starting off with colleague discount, you’ll be able to save 10% on your shopping online and instore at Sainsbury's, Argos, TU and Habitat, and we regularly increase the discount to 15% at points during the year.
  • We’ve also got you covered for your future with our pensions scheme and life cover.
  • You’ll also be able to share in our success as you may be eligible for a performance-related bonus of up to 20% of salary, depending on how we perform.
  • Your wellbeing is important to us too. You’ll receive an annual holiday allowance, and you can buy up to an additional week’s holiday, and we provide private healthcare.
  • We also offer other benefits that will help your money go further such as season ticket loans, interest free car loan of up to £10k, cycle to work scheme, health cash plans, salary advance (where you can access some of your pay before pay day) as well access to a great range of discounts from hundreds of other retailers.
  • And if you ever need it there is also an Employee Assistance Programme.
  • Moments that matter are as important to us as they are to you which is why we give up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave.

Please see www.sainsburys.jobs for a range of our benefits (note, length of service and eligibility criteria may apply).

Brand Propositions Manager employer: Sainsbury's

Sainsbury's is an exceptional employer, offering a vibrant work culture that prioritises work-life balance and personal fulfilment. As a Brand Propositions Manager, you will thrive in a collaborative environment that fosters creativity and innovation, with ample opportunities for professional growth and development. With a comprehensive benefits package, including generous discounts, performance-related bonuses, and a commitment to inclusivity, Sainsbury's stands out as a rewarding place to build your career in the heart of London.
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Contact Detail:

Sainsbury's Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Brand Propositions Manager

✨Tip Number 1

Familiarise yourself with Sainsbury's brand values and recent marketing campaigns. Understanding their current strategies will help you align your ideas and demonstrate how you can contribute to their brand propositions.

✨Tip Number 2

Network with current or former employees of Sainsbury's, especially those in marketing roles. They can provide valuable insights into the company culture and expectations for the Brand Propositions Manager position.

✨Tip Number 3

Prepare to discuss specific examples of successful brand strategies you've developed in the past. Highlight your ability to collaborate with diverse teams and how your analytical skills have driven creative solutions.

✨Tip Number 4

Stay updated on industry trends and consumer behaviour, particularly in retail. Being able to speak knowledgeably about market dynamics will show your passion and readiness to tackle the challenges faced by Sainsbury's.

We think you need these skills to ace Brand Propositions Manager

Brand Strategy Development
Proposition Development
Customer Insights Analysis
Stakeholder Management
Creative Thinking
Market Research
Collaboration Skills
Analytical Skills
Project Management
Communication Skills
Trade Planning
Risk Assessment
Performance Measurement
Adaptability
Influencing Skills

Some tips for your application 🫡

Understand the Role: Before applying, make sure you fully understand the responsibilities of a Brand Propositions Manager at Sainsbury's. Tailor your application to highlight relevant experiences and skills that align with the job description.

Craft a Compelling CV: Your CV should clearly showcase your experience in brand strategy and proposition development. Use specific examples of past successes and quantify your achievements where possible to demonstrate your impact.

Write a Tailored Cover Letter: In your cover letter, express your passion for Sainsbury's brands and how your background makes you a perfect fit for the role. Mention specific projects or experiences that relate directly to the job requirements.

Highlight Collaboration Skills: Since the role involves working with diverse stakeholders, emphasise your collaboration and relationship-building skills in both your CV and cover letter. Provide examples of how you've successfully worked in teams to achieve common goals.

How to prepare for a job interview at Sainsbury's

✨Understand the Brand

Before your interview, take time to research Sainsbury's, Argos, and Habitat. Familiarise yourself with their brand values, recent campaigns, and customer insights. This will help you demonstrate your passion for the brands and show how your vision aligns with their objectives.

✨Showcase Your Analytical Skills

As a Brand Propositions Manager, you'll need to balance creativity with analytical thinking. Be prepared to discuss how you've used data insights in previous roles to inform brand strategies or marketing propositions. Bring examples that highlight your ability to anticipate risks and recommend adjustments.

✨Emphasise Collaboration

Collaboration is key in this role. Be ready to share experiences where you've successfully worked with diverse stakeholders to achieve common goals. Highlight your relationship-building skills and how you've navigated competing priorities in past projects.

✨Prepare Creative Ideas

Think of innovative propositions that could enhance the performance of Sainsbury's brands. During the interview, share your ideas and be open to feedback. This shows your proactive approach and willingness to contribute creatively to the team.

Brand Propositions Manager
Sainsbury's
Location: London
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  • Brand Propositions Manager

    London
    Full-Time
    36000 - 60000 £ / year (est.)
  • S

    Sainsbury's

    10000+
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