Digital Marketing Lead in London

We’d all like amazing work to do, and real work-life balance. That’s waiting for you at Sainsbury’s. We’re one of the biggest supermarkets in the UK, with one of the largest retail websites. So marketing here happens at scale. We move faster than you might expect too, across Brand Planning, Brand Comms and Creative, Digital Marketing, CRM and Loyalty, Nectar 360 and Insights. With more people shopping with us every week, there are more interactions, more moments to connect. And thanks to data and insight, we understand our customers in a way few others can. We work alongside incredible brand partners and some of the best agencies in the industry. So if you’re passionate about learning, growing and experiencing new teams, come and explore it all with us.

As the Digital Marketing Lead at Sainsbury’s, you will play a key role in leading the activation and optimisation of digital campaigns across multiple platforms. Managing a significant share of annual budgets, you will drive performance, innovation and best‑in‑class execution through strategic test‑and‑learn agendas designed to improve targeting, creative and formats. You will collaborate closely with internal stakeholders to align digital activity with wider campaigns and commercial goals, overseeing campaign setup, optimisation and delivery while ensuring technical accuracy. You’ll also build strong relationships with agency partners, internal teams and platform providers to deliver effective campaigns and stay ahead of industry trends and opportunities.

You are a seasoned digital marketing professional with experience in performance‑driven environments, ideally within ecommerce, fashion or retail. You bring strong experience managing large‑scale budgets and delivering against performance KPIs, with a solid understanding of digital campaign execution across key platforms. With a strategic mindset, strong analytical skills and a collaborative approach, you are confident aligning activity to commercial goals, optimising campaigns and using data‑driven insights to continuously improve performance and drive business growth.

Essential criteria

• Experience managing multi‑million pound digital marketing budgets.
• Strong experience delivering and optimising performance‑driven campaigns.
• Proven track record of delivering against performance KPIs.
• Experience with campaign measurement (incrementality, MMM – working knowledge).

We are committed to being a truly inclusive retailer, so you’ll be welcomed whoever you are and wherever you work. Around here, there’s always the chance to try something new – whether that’s as part of an evolving team or somewhere else across the business – and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we’ll also offer you an amazing range of benefits. Here are some of them:

• Starting off with colleague discount, you'll be able to get 10% off at Sainsbury’s, Argos, TU and Habitat after 4 weeks. This increases to 15% off at Sainsbury’s every Friday and Saturday and 15% off at Argos every pay day.
• We've also got you covered for your future with our pensions scheme and life cover.
• You'll also be able to share in our success as you may be eligible for a performance‑related bonus of up to 10% of salary, depending on how we perform.
• Your wellbeing is important to us too. You'll receive an annual holiday allowance, and you can buy additional holiday.
• We also offer other benefits that will help your money go further such as season ticket loans, cycle to work scheme, health cash plans, pay advance (where you can access some of your pay before pay day) as well access to a great range of discounts from hundreds of other retailers.
• And if you ever need it there is also an employee assistance programme.
• Moments that matter are as important to us as they are to you which is why we give up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave.