Digital Strategist

We’d all like amazing work to do, and real work-life balance. That’s waiting for you at Sainsbury’s. We’re one of the biggest supermarkets in the UK, with one of the largest retail websites. So marketing here happens at scale. We move faster than you might expect too, across Brand Planning, Brand Comms and Creative, Digital Marketing, CRM and Loyalty, Nectar 360 and Insights. With more people shopping with us every week, there are more interactions, more moments to connect. And thanks to data and insight, we understand our customers in a way few others can. We work alongside incredible brand partners and some of the best agencies in the industry. So if you’re passionate about learning, growing and experiencing new teams, come and explore it all with us.

Joining the Zest team at Sainsbury's means being part of an innovative and collaborative environment within the in‑house creative agency, where you can play a pivotal role in shaping and executing impactful communications strategies across various channels. As a Digital Planner, you will have the opportunity to work closely with creative, media, and insights teams to drive effective campaigns that resonate with our customers and align with our overarching business objectives. With a focus on innovation, best practises, and continuous learning, you will be empowered to make a real difference by enhancing campaign effectiveness and customer engagement. This role offers the space for creativity, growth, and the chance to be part of a dynamic team that values inclusivity, curiosity, and excellence in delivering exceptional customer experiences.

What you’ll do

• As a Digital Planner within Sainsbury's Zest in‑house creative agency, you will play a pivotal role in shaping and executing integrated communications and channel strategies to ensure campaigns resonate across the entire customer journey.
• Collaborating closely with creative, media, social, and CRM specialists, you will leverage data insights to inform strategy decisions, optimise performance, and drive engagement.
• By staying abreast of industry trends and consumer behaviour, you will identify innovative opportunities to enhance campaign effectiveness and customer experience, while fostering strong stakeholder relationships and championing best practises in communications planning.

Who you are

• You are a strategic and innovative professional with a proven track record in communications planning, channel strategy, and integrated marketing campaigns.
• Your expertise lies in developing and implementing effective communications strategies that align with brand and business objectives, utilising first‑hand and second‑hand data sources to inform decisions and optimise campaign performance.
• With a strong understanding of social and digital platforms, coupled with the ability to collaborate with cross‑functional teams and stakeholders, you drive campaign effectiveness and customer engagement through insightful planning and execution.
• Your proactive and adaptable approach, coupled with your focus on continuous improvement and customer‑centric mindset, allows you to thrive in a dynamic and creative marketing environment.
• Proven experience in communications planning and channel strategy within a marketing or agency environment.
• Demonstrable track record of delivering integrated, multi‑channel campaigns across digital platforms and seasonal campaigns.
• Experience using data and insights (first‑ and second‑hand) to inform strategy and optimise performance.
• Experience using digital, social, and CRM channels and how they work together across the customer journey.
• Experience developing end‑to‑end communications strategies aligned to brand and business objectives.
• Experience collaborating with cross‑functional teams (creative, media, social, CRM, insights).

We are committed to being a truly inclusive retailer so you’ll be welcomed whoever you are and wherever you work. Around here, there’s always the chance to try something new — whether that’s as part of an evolving team or somewhere else across the business - and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we’ll also offer you an amazing range of benefits.

Here are some of them: Starting off with colleague discount, you'll be able to save 10% on your shopping online and instore at Sainsbury’s, Argos, TU and Habitat, and we regularly increase the discount to 15% at points during the year. We've also got you covered for your future with our pensions scheme and life cover. You'll also be able to share in our success as you may be eligible for a performance‑related bonus of up to 10% of salary, depending on how we perform. Your wellbeing is important to us too. You'll receive an annual holiday allowance and you can buy up to an additional week's holiday. We also offer other benefits that will help your money go further such as season ticket loans, cycle to work scheme, health cash plans, salary advance (where you can access some of your pay before pay day) as well as access to a great range of discounts from hundreds of other retailers. And if you ever need it there is also an employee assistance programme. Moments that matter are as important to us as they are to you which is why we give up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave.