At a Glance
- Tasks: Shape and execute impactful digital marketing strategies across various channels.
- Company: Join Sainsbury's, one of the UK's largest supermarkets with a vibrant marketing team.
- Benefits: Enjoy discounts, bonuses, health plans, and flexible working options.
- Other info: Be part of a dynamic team that values inclusivity and continuous growth.
- Why this job: Make a real impact in a creative environment while learning from industry experts.
- Qualifications: Experience in communications planning and digital marketing is essential.
The predicted salary is between 40000 - 50000 £ per year.
Salary: Competitive Plus Benefits
Location: London Store Support Centre, London, EC1M 6HA
Contract type: Fixed-Term Assignment
Business area: Marketing
Closing date: 10 June 2026
We’d all like amazing work to do, and real work‑life balance. That’s waiting for you at Sainsbury’s. We’re one of the biggest supermarkets in the UK, with one of the largest retail websites. So marketing here happens at scale. We move faster than you might expect too, across Brand Planning, Brand Comms and Creative, Digital Marketing, CRM and Loyalty, Nectar 360 and Insights. With more people shopping with us every week, there are more interactions, more moments to connect. And thanks to data and insight, we understand our customers in a way few others can. We work alongside incredible brand partners and some of the best agencies in the industry. So if you’re passionate about learning, growing and experiencing new teams, come and explore it all with us.
6-month FTC London location, 2 days onsite
Joining the Zest team at Sainsbury's means being part of an innovative and collaborative environment within the in‑house creative agency, where you can play a pivotal role in shaping and executing impactful communications strategies across various channels. As a Digital Planner, you will have the opportunity to work closely with creative, media, and insights teams to drive effective campaigns that resonate with our customers and align with our overarching business objectives. With a focus on innovation, best practices, and continuous learning, you will be empowered to make a real difference by enhancing campaign effectiveness and customer engagement. This role offers the space for creativity, growth, and the chance to be part of a dynamic team that values inclusivity, curiosity, and excellence in delivering exceptional customer experiences.
What you’ll do
- As a Digital Planner within Sainsbury's Zest in‑house creative agency, you will play a pivotal role in shaping and executing integrated communications and channel strategies to ensure campaigns resonate across the entire customer journey.
- Collaborating closely with creative, media, social, and CRM specialists, you will leverage data insights to inform strategy decisions, optimise performance, and drive engagement.
- By staying abreast of industry trends and consumer behaviour, you will identify innovative opportunities to enhance campaign effectiveness and customer experience, while fostering strong stakeholder relationships and championing best practices in communications planning.
Who you are
- You are a strategic and innovative professional with a proven track record in communications planning, channel strategy, and integrated marketing campaigns.
- Your expertise lies in developing and implementing effective communications strategies that align with brand and business objectives, utilising first‑hand and second‑hand data sources to inform decisions and optimise campaign performance.
- With a strong understanding of social and digital platforms, coupled with the ability to collaborate with cross‑functional teams and stakeholders, you drive campaign effectiveness and customer engagement through insightful planning and execution.
- Your proactive and adaptable approach, coupled with your focus on continuous improvement and customer‑centric mindset, allows you to thrive in a dynamic and creative marketing environment.
Requirements
- Proven experience in communications planning and channel strategy within a marketing or agency environment.
- Demonstrable track record of delivering integrated, multi‑channel campaigns across digital platforms and seasonal campaigns.
- Experience using data and insights (first‑and second‑hand) to inform strategy and optimise performance.
- Experience using digital, social, and CRM channels and how they work together across the customer journey.
- Experience developing end‑to‑end communications strategies aligned to brand and business objectives.
- Experience collaborating with cross‑functional teams (creative, media, social, CRM, insights).
Benefits
- Colleague discount: save 10% on shopping online and in‑store at Sainsbury's, Argos, TU, and Habitat, with the discount potentially increasing to 15% at points during the year.
- Pension scheme and life cover.
- Performance‑related bonus up to 10% of salary, depending on performance.
- Annual holiday allowance with an option to purchase an additional week.
- Season ticket loans, cycle‑to‑work scheme, health cash plans, salary advance, and access to a range of discounts from hundreds of other retailers.
- Employee assistance programme.
- Maternity or adoption leave up to 26 weeks’ pay, and paternity leave up to 4 weeks’ pay.
For more information about our benefits, please visit www.sainsburys.jobs.
Digital Planner employer: Sainsbury's Supermarkets Ltd
At Sainsbury's, we pride ourselves on being an exceptional employer that fosters a culture of innovation and collaboration within our in-house creative agency. As a Digital Planner, you'll enjoy a competitive salary, generous benefits including colleague discounts and performance-related bonuses, and the opportunity to grow your career in a dynamic environment that values inclusivity and continuous learning. Join us in London, where you can make a meaningful impact on customer engagement while working alongside some of the best talents in the industry.
Contact Details:
Sainsbury's Supermarkets Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Planner
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current Sainsbury's employees on LinkedIn. You never know who might give you the inside scoop or refer you for that Digital Planner role.
✨Tip Number 2
Prepare for interviews by researching Sainsbury's recent campaigns and their marketing strategies. Show us you’re not just passionate about the role but also about how you can contribute to our innovative environment.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the Digital Planner position. Highlight your skills in communications planning and data-driven decision-making to impress us.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Sainsbury's team and being part of our exciting journey.
We think you need these skills to ace Digital Planner
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Digital Planner role. Highlight your experience in communications planning and how it aligns with Sainsbury's objectives. We want to see how you can bring your unique skills to our team!
Showcase Your Data Skills:Since data insights are key to this role, don’t forget to mention any experience you have with using data to inform strategies. We love seeing how you’ve used first-hand and second-hand data to optimise campaign performance in your previous roles.
Be Creative and Innovative:As a Digital Planner, creativity is crucial! Share examples of innovative campaigns you've worked on and how you approached them. We’re looking for someone who can think outside the box and drive engagement through fresh ideas.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us quickly and efficiently. Plus, you’ll find all the details you need about the role and our amazing benefits there!
How to prepare for a job interview at Sainsbury's Supermarkets Ltd
✨Know Your Digital Landscape
Before the interview, brush up on the latest trends in digital marketing and communications planning. Familiarise yourself with Sainsbury's recent campaigns and how they leverage data insights. This will show your passion for the role and your understanding of the industry.
✨Showcase Your Collaborative Spirit
As a Digital Planner, you'll be working closely with various teams. Prepare examples of past experiences where you successfully collaborated with creative, media, or CRM teams. Highlight how your teamwork led to effective campaign outcomes, as this will resonate well with the interviewers.
✨Data-Driven Decision Making
Be ready to discuss how you've used data and insights to inform your strategies in previous roles. Bring specific examples of how your analytical skills have optimised campaign performance. This will demonstrate your ability to drive engagement through informed decision-making.
✨Embrace Creativity and Innovation
Sainsbury's values creativity and innovation, so come prepared with ideas on how you would enhance their digital campaigns. Think about unique strategies or channels that could be explored. This will showcase your proactive approach and enthusiasm for making a real difference.
