At a Glance
- Tasks: Lead digital marketing campaigns and optimise performance across multiple platforms.
- Company: Join Sainsbury’s, one of the UK’s largest supermarkets with a vibrant marketing team.
- Benefits: Enjoy discounts, flexible working, and a range of employee benefits.
- Other info: Inclusive culture with opportunities for personal and professional development.
- Why this job: Make an impact in a fast-paced environment while growing your digital marketing skills.
- Qualifications: Experience in managing large budgets and delivering performance-driven campaigns.
The predicted salary is between 50000 - 65000 £ per year.
Salary: Competitive Plus Benefits
Location: London Store Support Centre and Home, London, EC1M 6HA
Contract type: Fixed-Term Assignment
Business area: Marketing
Closing date: 04 June 2026
Requisition ID: 400062068
Overview
We’d all like amazing work to do, and real work-life balance. That’s waiting for you at Sainsbury’s. We’re one of the biggest supermarkets in the UK, with one of the largest retail websites. So marketing here happens at scale. We move faster than you might expect too, across Brand Planning, Brand Comms and Creative, Digital Marketing, CRM and Loyalty, Nectar 360 and Insights. With more people shopping with us every week, there are more interactions, more moments to connect. And thanks to data and insight, we understand our customers in a way few others can. We work alongside incredible brand partners and some of the best agencies in the industry. So if you’re passionate about learning, growing and experiencing new teams, come and explore it all with us.
What you'll do
As the Digital Marketing Lead at Sainsbury’s, you will play a key role in leading the activation and optimisation of digital campaigns across multiple platforms. Managing a significant share of annual budgets, you will drive performance, innovation and best‑in‑class execution through strategic test‑and‑learn agendas designed to improve targeting, creative and formats. You will collaborate closely with internal stakeholders to align digital activity with wider campaigns and commercial goals, overseeing campaign setup, optimisation and delivery while ensuring technical accuracy. You’ll also build strong relationships with agency partners, internal teams and platform providers to deliver effective campaigns and stay ahead of industry trends and opportunities.
Who you are
You are a seasoned digital marketing professional with experience in performance‑driven environments, ideally within ecommerce, fashion or retail. You bring strong experience managing large‑scale budgets and delivering against performance KPIs, with a solid understanding of digital campaign execution across key platforms. With a strategic mindset, strong analytical skills and a collaborative approach, you are confident aligning activity to commercial goals, optimising campaigns and using data‑driven insights to continuously improve performance and drive business growth.
Essential criteria
- Experience managing multi‑million pound digital marketing budgets.
- Strong experience delivering and optimising performance‑driven campaigns.
- Proven track record of delivering against performance KPIs.
- Experience with campaign measurement (incrementality, MMM – working knowledge).
Why join us
We are committed to being a truly inclusive retailer, so you’ll be welcomed whoever you are and wherever you work. Around here, there’s always the chance to try something new – whether that’s as part of an evolving team or somewhere else across the business – and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we’ll also offer you an amazing range of benefits. Here are some of them:
- Starting off with colleague discount, you'll be able to get 10% off at Sainsbury’s, Argos, TU and Habitat after 4 weeks. This increases to 15% off at Sainsbury’s every Friday and Saturday and 15% off at Argos every pay day.
- We've also got you covered for your future with our pensions scheme and life cover.
- You'll also be able to share in our success as you may be eligible for a performance‑related bonus of up to 10% of salary, depending on how we perform.
- Your wellbeing is important to us too. You'll receive an annual holiday allowance, and you can buy additional holiday.
- We also offer other benefits that will help your money go further such as season ticket loans, cycle to work scheme, health cash plans, pay advance (where you can access some of your pay before pay day) as well access to a great range of discounts from hundreds of other retailers.
- And if you ever need it there is also an employee assistance programme.
- Moments that matter are as important to us as they are to you which is why we give up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave.
Please see www.sainsburys.jobs for a range of our benefits (note, length of service and eligibility criteria may apply).
Digital Marketing Lead employer: Sainsbury's Supermarkets Ltd
At Sainsbury’s, we pride ourselves on being an inclusive and dynamic employer, offering a vibrant work culture that encourages personal and professional growth. As a Digital Marketing Lead, you'll have the opportunity to manage significant budgets and drive innovative campaigns in one of the UK's largest retail environments, all while enjoying a competitive salary and a comprehensive benefits package that includes generous discounts, flexible working options, and robust support for your wellbeing. Join us in London, where every day brings new challenges and opportunities to connect with our diverse customer base.
Contact Details:
Sainsbury's Supermarkets Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your best digital marketing campaigns. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how your experience aligns with their goals and how you can contribute to their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Digital Marketing Lead
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Marketing Lead role. Highlight your experience with managing large budgets and delivering performance-driven campaigns, as these are key aspects of the job.
Craft a Compelling Cover Letter:Your cover letter should reflect your passion for digital marketing and how your skills align with Sainsbury’s goals. Use specific examples from your past experiences to demonstrate your strategic mindset and analytical skills.
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use metrics to illustrate how you’ve driven performance and optimised campaigns in previous roles. This will help us see the impact you can bring to our team.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you’re considered for the role without any hiccups!
How to prepare for a job interview at Sainsbury's Supermarkets Ltd
✨Know Your Numbers
As a Digital Marketing Lead, you'll be managing significant budgets. Brush up on your experience with multi-million pound digital marketing budgets and be ready to discuss specific campaigns where you delivered against performance KPIs. Use data to back up your achievements!
✨Showcase Your Strategic Mindset
Prepare to talk about how you've used strategic test-and-learn agendas in past roles. Think of examples where your innovative approaches led to improved targeting or creative formats. This will demonstrate your ability to drive performance and align with commercial goals.
✨Foster Collaboration
Highlight your experience working with internal stakeholders and agency partners. Be ready to share examples of how you’ve built strong relationships to deliver effective campaigns. This shows that you understand the importance of teamwork in achieving marketing success.
✨Stay Ahead of Trends
Research current trends in digital marketing, especially within ecommerce and retail. Be prepared to discuss how you stay informed about industry changes and how you’ve adapted your strategies accordingly. This will show your passion for continuous improvement and growth in the field.
