You're an experienced digital marketing leader with strong hands-on Paid Search/PPC expertise, alongside experience or knowledge of Affiliate Marketing. You know how to get the best from performance marketing and love finding ways to make it work harder. Commercially minded and comfortable with data, you can look beyond headline performance to understand incrementality, profitability and customer value. You're confident managing significant budgets and making informed investment decisions, while being equally comfortable getting into the detail of campaign performance, technology and measurement. You're also a natural collaborator. You know how to build strong relationships with agencies, media and affiliate partners and teams across the business, bringing people with you while keeping things moving at pace. And as a people leader, you'll enjoy coaching and developing others while building a team with brilliant digital expertise.
- Hands-on digital marketing experience, with strong Paid Search/PPC expertise essential. Affiliate Marketing experience is desirable.
- Experience working with media or affiliate agencies to deliver targeted marketing activity.
- Experience making investment decisions that improve efficiency and performance across channels.
- Proven experience managing significant media budgets.
- Demonstrable experience leading and developing effective in-house media teams.
Its a role with plenty of variety and visibility. You'll work with teams across Marketing, Analytics and Technology, alongside agencies, Google and affiliate partners, giving you the opportunity to influence how we evolve our digital marketing capabilities and deliver genuine commercial impact.
What you'll do
You'll set the strategic direction for Paid Search and Affiliate Marketing, making sure our investment delivers against our customer and commercial goals. You'll own and manage significant budgets, using data and measurement to understand what's working, where we can improve and where the next opportunity lies. Across Paid Search, you'll help us make smarter use of first-party data, automation and machine learning, while evolving areas such as incrementality testing and marketing measurement. For Affiliates, you'll develop the strategy and marketing plan, build strong relationships with our key partners and agencies, and make sure our activity continues to drive incremental customers and sales. You'll also look at how our technology, platforms, creative approach and measurement can evolve to deliver even better results. People leadership is a big part of this role too. You'll lead and develop our in-house Paid Search and Affiliate experts, creating an environment where the team can grow their expertise, challenge thinking and continuously improve how we work.
We are committed to being a truly inclusive retailer so you'll be welcomed whatever you are and wherever you work. Around here, there's always the chance to try something new – whether that's as part of an evolving team or somewhere else across the business – and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, you'll also offer you an amazing range of benefits.
Benefits
- Starting off with colleague discount, you'll be able to save 10% on your shopping online and instore at Sainsbury's, Argos, TU and Habitat, and we regularly increase the discount to 15% at points during the year.
- We've also got you covered for your future with our pensions scheme and life cover.
- You'll also be able to share in our success as you may be eligible for a performance-related bonus of up to 20% of salary, depending on how we perform.
- Your wellbeing is important to us too. You'll receive an annual holiday allowance, and you can buy up to an additional week's holiday, and we provide private healthcare.
- We also offer other benefits that will help your money go further such as season ticket loans, interest-free car loan of up to £10k, cycle-to-work scheme, health cash plans, salary advance (where you can access some of your pay before pay day) as well access to a great range of discounts from hundreds of other retailers.
- And if you ever need it there is also an Employee Assistance Programme.
- Moments that matter are as important to us as they are to you which is why we give up to 26 weeks' pay for maternity or adoption leave and up to 4 weeks' pay for paternity leave.
Digital Marketing Manager in City of Westminster employer: Sainsbury’s Group
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