Overview
In this role you will lead email and push marketing initiatives to drive online purchasing and customer engagement within a multi-brand retailer. You’ll guide a team, partner with stakeholders, and shape campaigns across channels to support commercial and brand objectives. The position combines strategic planning, data-driven optimization, and operational excellence to improve personalization and measurement. This is a fast-paced, collaborative environment where you influence customer experiences at scale and partner with agencies and tech teams to maximise impact.
Pay / Benefits
- colleague discount
- pensions scheme and life cover
- potential for performance-related bonus
- annual holiday allowance with options to buy extra
- cycle to work scheme
- employee assistance programme
Responsibilities
- Plan, manage, and implement a comprehensive email and push marketing strategy to maximise online purchases and participation in loyalty programs
- Collaborate with cross-functional teams and external partners to develop marketing plans and deploy campaigns with accuracy and timeliness
- Forecast and report on email performance and lead strategic projects to enhance audience understanding, optimise digital experiences, and improve measurement
- Drive personalization, automation, and efficiency in campaigns to maximise commercial outcomes
- Manage and develop a team of Email Marketing Assistants and coordinate with agencies and tech partners
Key requirements
- Proven experience delivering successful email and/or push marketing strategies
- Experience in CRM, email marketing, customer lifecycle marketing, and personalisation techniques
- Experience using marketing data and analytics to optimise campaign performance and drive commercial outcomes
- Experience forecasting, reporting, and presenting marketing performance metrics and insights
- Experience managing and developing a team
- Strategic thinking
- Cross-functional collaboration
- Strong organizational skills
- CRM
- email marketing
- personalisation techniques
Email Marketing Lead - Sainsbury's in London employer: Sainsbury's Bank
As a Programme Manager at our company, you'll be part of a dynamic and inclusive team dedicated to driving large-scale transformation initiatives within the logistics sector. We pride ourselves on fostering a supportive work culture that prioritises employee development, offers flexible working arrangements, and provides an extensive range of benefits including generous discounts, performance-related bonuses, and comprehensive healthcare options. Join us to not only advance your career but also contribute to meaningful projects that impact millions of customers every day.
