At a Glance
- Tasks: Manage global sailing club database and coordinate community outreach efforts.
- Company: Join SailGP, the thrilling world of high-speed sailing competitions.
- Benefits: Hybrid working model, dynamic team culture, and opportunities for personal growth.
- Other info: Work in a fast-paced environment with a focus on diversity and inclusion.
- Why this job: Be part of an exciting sport while engaging with communities worldwide.
- Qualifications: Strong organisational skills and a passion for sports marketing.
The predicted salary is between 31500 - 38500 £ per year.
About SailGP: The Rolex SailGP Championship is the most exciting racing on water, where anything can happen in short, adrenaline-fueled battles between national teams at iconic stadium destinations worldwide. Top athletes fly in identical high-tech F50 catamarans faster than the wind, at speeds in excess of 100km/h (60mph). Founded in 2018, SailGP is one of the world’s fastest-growing sports and entertainment properties, now in its sixth season. SailGP is a global organisation with defined values that shape the culture of its team – Deliver Quality and Consistency; Evolve with Focus; Make it Count; Stand Together and Strike a Balance.
Summary: We are seeking a highly organised and motivated Clubs & Community Coordinator to join our dynamic marketing team. In this role, you will manage our global sailing club database, coordinate regular communications, and support outreach efforts to strengthen relationships with both new and existing sailing clubs, community groups & more. Additionally, you will oversee Event Community coordinators and the Hype Crew, ensuring smooth operations and maintaining key trackers to keep tasks and communications on track. When an event lacks local resources, you will take the lead in activating on the ground. This is an exciting opportunity to play a central role in SailGP’s commercial and community engagement efforts while driving the growth of our global sailing community.
Key Responsibilities:
- Sailing Club Database and Communications Management: Take ownership of the global sailing club database and develop it. Ensuring it is up-to-date, accurate, and effectively segmented for communications. The goal is to grow awareness of SailGP as a global sailing league and in turn drive ticket sales through targeted outreach and incentive programs.
- Global Outreach: Work closely with sailing clubs and community groups around the world to facilitate communications, information sharing, and event promotion, encouraging engagement and attendance at SailGP events.
- Content Creation & Distribution: Develop and send regular communications, updates, and newsletters to sailing clubs globally, ensuring messaging is aligned with SailGP’s brand voice, values, and ticketing strategies.
- Fan Engagement: Work with a wider fan engagement team to distribute fan engagement content that has a level of personalisation for communities. Additionally support the awareness of SailGP+.
- Monday.com management: All SailGP community activity will be channeled through a CRM platform.
- Global community calendar management: Ensure that key milestones are communicated with each event market.
- Budgeting: Support and manage the community engagement budget in each market, with a lens on utilising spend based on forecasted ticket sales.
- Schools & Universities: Support the integration of the Next Gen Challenge into the community clusters and engage university groups in each market.
- Hype Crew & Volunteer Coordination: Manage and be the primary point of contact for the Hype Crew (a global network of fans, ambassadors, and promoters), coordinating activities, outreach, and ensuring engagement levels are high.
- Community Engagement: Assist in maintaining strong relationships with hype crew members, provide them with marketing materials, and support them in their efforts to promote SailGP events and activities.
- Club volunteer recruitment: In key events, the role will also take responsibility for club volunteer recruitment and support.
- National Governing Bodies and Relationship Building: Support the Head of Commercial and Community Engagement in establishing and maintaining strong relationships with sailing clubs, regional community groups, and grassroots organisations.
- National Governing Bodies: Work closely with national governing bodies for sailing to align efforts and foster communication collaboration. Utilising the governing body databases for outreach.
- Team engagement: Work with SailGP team/s to engage them with opportunities locally and internationally.
- Foiling Communities and other Maritime Events: In certain events, there are opportunities to engage foiling and extreme sports enthusiasts. You will be responsible for gathering key contacts or groups & communicating with them.
- Maritime events and boat shows: Where applicable, there are opportunities for SailGP to engage with maritime events and boat shows to boost audience engagement and event promotion.
- Tracker Maintenance and Reporting: Maintain and update various tracking systems to ensure timely reporting on club communications, engagement metrics, and ticket sales.
- Data Reporting: Work with the Fan Engagement & Community Coordinator to provide regular updates to the marketing team and senior management on progress, key developments, and performance indicators related to the community and club engagement activities.
Key Expectations:
- Live SailGP's values and contribute to a positive culture.
- Champion an inclusive environment where diversity is valued.
About You:
- Appreciation for accuracy and pays close attention to detail when handling key information.
- Proficient organisational, prioritisation, communication and administrative skills.
- Able to communicate confidently and adapt communication style according to the needs of the stakeholder.
- Able to work independently but values working collaboratively as part of a team.
- Works effectively and enjoys a fast-paced, start-up environment.
- Entrepreneurial spirit with a desire to exceed expectations.
- Comfortable working with multiple stakeholders across multiple departments (global & local).
If you have a passion for sports marketing and community engagement and are looking to join a cutting-edge, high-performance team, we'd love to hear from you! Apply today and become part of the SailGP family.
Location: SailGP Office in London, United Kingdom. Hybrid working model with a minimum of 3 days per week in the London Office. SailGP is proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity, equity and inclusion.
Clubs and Community Coordinator in London employer: SailGP
SailGP is an exceptional employer that fosters a dynamic and inclusive work culture, making it an ideal place for CNC Programmers/Operators to thrive. Located in the vibrant city of Southampton, employees benefit from cutting-edge technology and a commitment to professional growth, ensuring that every team member can develop their skills while contributing to innovative projects in the world of competitive sailing.
StudySmarter Expert Advice🤫
We think this is how you could land Clubs and Community Coordinator in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SailGP and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SailGP are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SailGP on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SailGP. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Clubs and Community Coordinator in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SailGP. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SailGP:Show us that you’ve done your homework! In your application, briefly mention what you admire about SailGP’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SailGP
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SailGP will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SailGP, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
