At a Glance
- Tasks: Lead the planning and execution of SailGP's global branding strategy for high-impact events.
- Company: Join SailGP, the world's most exciting on-water racing league with a commitment to sustainability.
- Benefits: Enjoy a hybrid working model, competitive salary, and opportunities for personal growth.
- Other info: Work in a diverse environment that values creativity, collaboration, and well-being.
- Why this job: Be part of a dynamic team shaping the future of sports branding and sustainability.
- Qualifications: Experience in branding, project management, and a passion for sustainability required.
The predicted salary is between 50000 - 65000 £ per year.
About SailGP is the world’s most exciting racing on-water. The annual, global championship – established in 2018 and now in its fourth season – features national teams battling in short, intense races at iconic stadium‑style venues across the globe. The high‑tech, high‑speed action features sailing's best athletes racing in identical hydrofoiling F50 catamarans, flying at speeds approaching 100 km/h who compete for the sport's top prize money, with US$4.3 million at stake over the season. SailGP also races for a better future, championing a world powered by nature. In 2020, SailGP set a new standard as the first climate positive sports and entertainment property and began delivering actions and innovations that advance the global adoption of clean energy. Underpinning the organisation’s purpose‑driven agenda is a diversification of the league, with the goal of immediately progressing gender and racial equity and inclusivity. SailGP is a global organisation with defined values that shape the culture of its diverse team: deliver quality, break boundaries, make an impact, stand together and strike a balance.
Summary Reporting directly to the Operations Director, this strategic lead role is responsible for overseeing the end‑to‑end planning, procurement and governance of SailGP’s global branding portfolio. Serving as a key cross‑functional partner to Design, Marketing and Guest Experience, the position drives the overarching visual strategy to ensure high impact on brand experiences across all SailGP events while pursuing cost efficiencies and operational excellence.
- Oversee the end‑to‑end planning, procurement, scheduling and delivery of SailGP’s venue branding, ensuring seamless integration across the Design, Marketing and Guest Experience departments.
- Effectively manage internal team members as well as installation teams driving growth mindset and operational excellence.
- Oversee the logistical deployment of onsite teams across the racing season, ensuring compliant contracting and efficient travel arrangements.
- Identify and execute cross‑departmental synergies, driving measurable efficiencies in both global labour models and physical resource allocation.
- Lead all financial management, purchase order (PO) workflows and budget tracking for branding, actively driving cost savings and commercial sustainability.
- Manage vendor relationships and maximise ROI by actively analysing supplier performance, authoring complex RFPs and overseeing contract agreements.
- Lead the creation and high impact delivery of venue branding strategies, meeting strict milestone timelines (initial concepts at 6 months and finalised plans at 3 months prior to events).
- Drive long‑term planning, preparation and R&D initiatives to enhance, scale or replace branding assets, ensuring future‑proof and sustainable event infrastructure.
- Act as the primary escalation point for branding vendors globally, ensuring quality control, adherence to tight deadlines and the seamless delivery of print‑ready artwork.
Key Expectations
- Promotes SailGP Values and contributes to a positive culture.
- Fosters a work environment where diversity is valued, respected, and celebrated through inclusive leadership.
- Develop creative solutions that allow for quality work to be delivered.
- Drive collaboration and teamwork within their team and amongst wider department recognising their personal impact and utilising this effectively.
- Promote working practices that enable a healthy work life balance within the team and celebrate wellbeing.
- Supports and displays out of the box thinking guiding this to align with SailGP's strategic objectives.
- Support teams with developmental goals and growth plans utilising a coaching mindset to enable and empower.
- Seizes opportunities to impact Better Sport, Better Planet.
- Strives for the commercial sustainability of SailGP considering this at all parts of budget management.
- Effectively presents with impact.
About You
- Highly organised and detail‑oriented, with strong project management skills.
- Experienced in branding production, event operations, or a similar role.
- Confident coordinating across creative, marketing, and operations teams.
- Skilled at managing suppliers – from issuing RFPs to overseeing delivery.
- Commercially minded with experience in budgeting, POs, and cost control.
- Strong eye for design, ensuring all branding aligns with visual identity standards.
- Proactive problem solver who can work under pressure and to tight deadlines.
- Passionate about sustainability and committed to responsible production practices.
- Excellent communicator with a collaborative, can‑do attitude.
- Able to balance creativity with operational efficiency to deliver outstanding event branding.
Location SailGP HQ in London, United Kingdom. Hybrid working model with a minimum of 3 days per week in the London Office. This role will have some event travel. SailGP is proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity, equity and inclusion.
Event Branding Operations Lead employer: SailGP
SailGP is an exceptional employer that champions a culture of diversity, equity, and inclusion while driving innovation in the world of sports. With a commitment to sustainability and a focus on employee growth, SailGP offers a dynamic work environment where creativity meets operational excellence. Located in London, the hybrid working model allows for flexibility, ensuring a healthy work-life balance while being part of a purpose-driven team that strives for impactful change in both sport and the planet.
StudySmarter Expert Advice🤫
We think this is how you could land Event Branding Operations Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with others on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its values. Understand SailGP's mission and how your skills align with their goals. This will help you stand out and show that you're genuinely interested in being part of their team.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or family to get comfortable with common questions. The more you practice, the more confident you'll feel when it’s time to shine in front of the hiring team.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in leaving a positive impression. Plus, it shows your enthusiasm for the role and keeps you on their radar.
We think you need these skills to ace Event Branding Operations Lead
Some tips for your application 🫡
Show Your Passion for Branding:When you're writing your application, let your enthusiasm for branding shine through! We want to see how your experience aligns with our mission at SailGP and how you can contribute to our exciting events.
Be Detail-Oriented:Make sure to highlight your project management skills and attention to detail. We love candidates who can juggle multiple tasks while keeping everything organised and on track, especially in a fast-paced environment like ours!
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific skills and experiences that match the Event Branding Operations Lead role. Show us why you’re the perfect fit for SailGP!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team at SailGP!
How to prepare for a job interview at SailGP
✨Know Your Branding Inside Out
Make sure you’re well-versed in SailGP's branding and values. Familiarise yourself with their visual identity and recent campaigns. This will help you demonstrate how your experience aligns with their mission and how you can contribute to their branding strategy.
✨Showcase Your Project Management Skills
Prepare examples of your project management experience, especially in event operations or branding production. Be ready to discuss how you've successfully managed timelines, budgets, and cross-departmental collaboration in past roles.
✨Emphasise Sustainability
Since SailGP champions sustainability, come prepared to discuss your passion for responsible production practices. Share any relevant experiences where you’ve implemented sustainable solutions in your previous roles.
✨Practice Collaborative Scenarios
Expect questions about teamwork and collaboration. Think of specific instances where you’ve worked effectively with creative, marketing, and operations teams. Highlight your ability to foster a positive work environment and drive collective success.
