At a Glance
- Tasks: Create and manage exciting fan engagement campaigns across multiple digital platforms.
- Company: Join SailGP, a fast-growing sports league focused on innovation and inclusivity.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for personal growth.
- Other info: Collaborative environment with a strong focus on diversity and sustainability.
- Why this job: Be part of thrilling racing events while shaping unforgettable fan experiences.
- Qualifications: Experience in campaign management and knowledge of marketing tech is essential.
The predicted salary is between 35000 - 45000 £ per year.
About: The Rolex SailGP Championship is the most exciting racing on water, where anything can happen in short, adrenaline-fueled battles between national teams at iconic stadium destinations worldwide. Top athletes fly in identical high-tech F50 catamarans faster than the wind, at speeds in excess of 100km/h (60mph). Founded in 2018, SailGP is one of the world’s fastest-growing sports and entertainment properties, now in its sixth season. SailGP also races for a better future, championing a world powered by nature. Underpinning the organisation’s purpose-driven agenda is a diversification of the league, with the goal of immediately progressing gender equity and inclusivity. SailGP is a global organisation with defined values that shape the culture of its team – Deliver Quality and Consistency; Evolve with Focus; Make it Count; Stand Together and Strike a Balance.
Summary: The Campaign Delivery Manager is a hands‑on, high‑output role responsible for delivering highly personalised fan engagement campaigns across email, web, app and digital touchpoints. The role requires a proactive, product‑minded approach that not only ensures campaign execution excellence, but continuously identifies opportunities to improve fan journeys, digital experiences, reporting frameworks and marketing automation capabilities across the SailGP ecosystem. You will play a key role in shaping fan‑first digital experiences, providing strategic recommendations based on audience insights and performance data, and collaborating cross‑functionally with Marketing and Technology teams to drive continuous improvement.
Key Responsibilities:
- Campaign Planning, Build and Deployment
- Design, build, and manage complex multi‑channel campaigns (email, web pages, push, in‑app, social) using Eloqua’s tools and capabilities.
- Develop and maintain automated campaign workflows to optimise campaign performance and ultimately enhance the fan experience.
- Troubleshoot technical issues, identify opportunities for optimisation, and implement best practices for campaign deliverability, engagement, sales and segmentation.
- Champion a test and learn approach, ensuring each campaign has a clear objective and clear hypothesis that is being challenged.
- Work closely with the Campaign Manager and wider Fan Engagement team on the outbound comms calendar to ensure campaigns are resourced, planned and built on time.
- Support the implementation and deployment of dynamic content and personalised creative solutions, including Movable Ink experiences, ensuring timely delivery and alignment with campaign objectives.
- Campaign Reporting and Recommendations
- Own the delivery of weekly, monthly and campaign‑specific reporting that provides clear performance analysis, audience insights, trend identification and actionable recommendations.
- Translate campaign and behavioural data into strategic insights that support fan engagement, retention and revenue growth objectives.
- Champion a test‑and‑learn culture by defining hypotheses, analysing outcomes and sharing learnings with stakeholders.
- Technology Development and Recommendations
- Champion the integration of new customer data into the wider technology stack to further improve the quality of the data available for campaigns.
- Work with internal stakeholders to grow the number of data collection points across the SailGP ecosystem and the depth of data collected at each point.
- Work with the Campaign Lead and Tech teams to identify tech solutions that will capture increased data from SailGP fans – eg, through gamification, polls and quizzes.
- Digital Product Management
- Responsible for development of SailGP Digital Marketing Products including App, Web, Micro‑Sites, to increase digital traffic, data collection and brand awareness in key territories.
- Be a key stakeholder re product development, inputting from a fan experience perspective for content management, strategy, UX/UI and fan engagement.
- Support Digital Product development cycles and launches, using project management tools (Jira) to track responsibilities and action content and CMS updates in a timely manner.
- Provide clear UX, content and fan journey feedback on digital product updates, webpage developments and campaign landing experiences.
- Cross‑Functional Collaboration & Knowledge Sharing
- Build strong collaborative relationships across Marketing, Product, Technology and regional teams to improve campaign effectiveness and fan engagement outcomes.
- Share campaign learnings, technical innovations and workflow improvements with stakeholders and wider teams.
Key Expectations:
- Champion an inclusive environment where diversity is valued.
- Advocate and promote SailGP Values and contribute to a positive culture.
- Operate with a financially responsible mindset and strive for the commercial sustainability of SailGP.
- Consider how each team action contributes to Better Sport, Better Planet.
About You:
- Extensive experience in campaign deployment role – client or agency side – managing lifecycles and high volume campaigns.
- Experience driving growth (data records and revenue) from a complex database with highly personalised communications.
- Specialist knowledge of marketing technology/automation platforms – eg, Eloqua.
- Specialist knowledge of headless content management systems – eg, Contentful.
- Ability to understand data to drive changes in fan behaviour.
- Able to prioritise workload in a high output environment.
- Able to filter high volumes of information to focus on key insights.
- Specialist knowledge of communication channels – email, push, in‑app, web, social.
- Personable with ability to persuade and influence stakeholders.
- Collaborative and influential communicator in‑person and virtually.
- Display self‑motivation and a self‑starter mentality.
- Fan centric mindset.
- Inquisitive personality and able to draw inspiration and recommendations from external sources.
- A confident and collaborative team player, with energy and enthusiasm to active results.
- Strong communication skills both internally and with external stakeholders.
- Awareness and passion for the sports industry.
- Technically proficient – able to learn new tools and platforms quickly.
Location: SailGP Office in London, United Kingdom. Hybrid working model with a minimum of 3 days per week in the London Office. SailGP is proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity, equity and inclusion.
CRM Campaign Coordinator employer: SailGP
SailGP is an exceptional employer that champions a culture of inclusivity and diversity, making it a vibrant place to work. With a focus on personal and professional growth, employees benefit from a dynamic hybrid working model in the heart of London, alongside opportunities to engage with cutting-edge marketing technology and contribute to meaningful fan experiences in one of the world's fastest-growing sports. Join a passionate team dedicated to delivering quality and innovation while striving for a better future powered by nature.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Campaign Coordinator
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SailGP and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SailGP are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SailGP on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SailGP. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Campaign Coordinator
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SailGP. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SailGP:Show us that you’ve done your homework! In your application, briefly mention what you admire about SailGP’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SailGP
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SailGP will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SailGP, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
