At a Glance
- Tasks: Lead go-to-market strategies for innovative advertising solutions and drive product adoption across Europe.
- Company: Dynamic media platform focused on growth and innovation.
- Benefits: Competitive salary, career development, and a fast-paced work environment.
- Other info: Opportunities for rapid skill development and exposure to executive leadership.
- Why this job: Make a real impact in the advertising world while collaborating with global teams.
- Qualifications: Experience in media product marketing and strong understanding of agency ecosystems.
The predicted salary is between 60000 - 80000 £ per year.
We are looking for an experienced Product Marketing professional with a strong background in media to lead go-to-market strategy and drive product adoption for the platform’s advertising solutions in Europe.
This role sits within the Scaled Growth Team and focuses on accelerating the penetration, product-market fit, and revenue growth of the platform’s ads products through the agency ecosystem.
In this role, you will work closely with agency sales teams, agency partners, and global product stakeholders in a fast-paced, high-growth environment.
You will be responsible for understanding the agency landscape, identifying opportunities to scale product adoption through agencies, and shaping go-to-market strategies that unlock incremental ads revenue.
The ideal candidate is highly self-motivated, strategic, data-driven, and able to influence cross-functional partners effectively.
To succeed in this role, you should have experience working with media products in a product marketing, strategy, or account management capacity, and bring a strong understanding of agency ecosystems and how agencies drive advertiser growth at scale.
This is a full-time position based in London.
- Some of the things you\'ll do
- Define and lead the go-to-market strategy for the platform’s evolving advertising products, with a focus on driving adoption, penetration, and revenue growth through agency partners.
- Develop a deep understanding of the agency landscape across Europe, including key partner segments, operating models, and ecosystem dynamics, and translate these insights into scalable growth strategies.
- Benchmark the platform’s agency ecosystem and product adoption against major advertising platforms, identify strategic gaps, and shape initiatives that improve competitiveness and agency-led growth.
- Partner closely with sales, product, marketing, and operations teams to adapt regional product initiatives into scalable, agency-facing solutions that drive adoption and commercial impact.
- Set product strategy priorities for the scaled growth team, and work with cross-functional stakeholders to develop enablement materials, narratives, and activation plans that support execution.
- Leverage data to diagnose growth opportunities, product friction, measurement gaps, workflow inefficiencies, and performance bottlenecks across agency-managed business.
- Translate market feedback and business pain points into clear product, positioning, and go-to-market recommendations that influence product development and improve product-market fit.
- Lead and execute high-impact growth initiatives in partnership with cross-functional teams to unlock incremental advertising revenue and improve long-term product performance.
- Represent the voice of the market internally by synthesizing agency feedback, surfacing ecosystem trends, and acting as a strategic bridge between in-market teams and global product teams.
- Build strong knowledge of the platform’s advertising, commerce, creative, and measurement solutions, and identify how these products can be scaled effectively through agencies to meet customer and business goals.
- Our ideal background
- Extensive years experience working within media in a Product Marketing, Strategy, Agency or Account Management capacity.
- Extensive knowledge and experience driving product adoption and development across a range of marketing objectives: e-Comm / Performance, Lead Generation, Brand, as well as Creative and Measurement.
- Strong understanding of the agency ecosystem, including how agencies operate, scale client growth, and influence product adoption and media investment decisions.
- Strong knowledge of media sales and marketing processes, and a keen interest in staying on top of industry updates and changes.
- A fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change.
- Excellent communication, presentation and analytical skills.
- Customer service orientation and experience working in a client facing capacity
- A commercial mindset with a history of delivering against stretching performance goals.
- Previous experience in agency marketing preferred but not essential.
- BA/BS degree or above or equivalent practical experience.
- How You Will Progress
Your development is as important to us, as it is to you.
You’ll be rewarded for hard work here, with support to get better at what you do.
We work in a fast-paced project environment where change is constant.
If you’re up for the challenge, you’ll have opportunities to try new things and broaden your skills quickly through exposure to the executive team and new experiences.
We are looking for creative, bold people who embrace ownership and are driven to make a positive impact on the world.
If you\'re excited to collaborate with diverse global teams and lead fast-paced initiatives that make a difference from day one, work with us and challenge yourself to move the world!
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EUI Product Marketing Manager, Agency employer: Sailglobal
Sailglobal is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the TikTok Shop ecosystem. With a strong emphasis on employee growth and development, we offer tailored training programs and collaborative opportunities that empower our team members to excel in their roles. Located in a vibrant area, our company provides unique advantages such as flexible working arrangements and a supportive environment that values creativity and initiative.
StudySmarter Expert Advice🤫
We think this is how you could land EUI Product Marketing Manager, Agency
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sailglobal and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sailglobal are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sailglobal on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sailglobal. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace EUI Product Marketing Manager, Agency
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sailglobal. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sailglobal:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sailglobal’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sailglobal
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sailglobal will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sailglobal, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
