At a Glance
- Tasks: Create engaging social content that tells the unique stories of our womenswear brand.
- Company: Sahara, an independent and family-run womenswear brand in Primrose Hill.
- Benefits: Competitive salary, generous holiday, staff discount, and wellness classes.
- Other info: Collaborative environment with direct access to the creative process.
- Why this job: Join a creative team and shape the future of fashion storytelling.
- Qualifications: Strong social media skills, creativity, and a passion for fashion and culture.
The predicted salary is between 36000 - 44000 £ per year.
Creative Social Media Manager
Full-time | Studio-based | Primrose Hill, London NW1 Salary: Competitive, depending on experience, plus benefits
Can you see a film in a fitting, a story in a swatch and a conversation in a beautifully made piece of clothing?
The stories are already here. We are looking for the person who knows how to find them and turn them into social content people want to watch, share and return to.
Sahara is an independent, family-run womenswear brand for the individual, not the crowd.
Our world is one of expressive colour, beautiful fabrics, distinctive silhouettes, global craft, art, culture and women with their own point of view.
We are looking for a bright, imaginative and highly engaged
Creative Social Media Manager to translate that world into intelligent, original content and help shape the next chapter of Sahara in socials.
Based in our beautiful, light filled Design Studio and HQ in Primrose Hill, you will be close to everything: first sketches, new fabrics, fittings, campaign shoots, conversations with designers, arrivals from independent makers, our boutiques and the everyday life of the brand.
That access is what makes this role special. You will not be creating from a distance. You will be there when the stories begin.
What you will own
You will lead Sahara’s organic social presence from the first idea to the final insight, with Instagram and Facebook at its heart - and a thoughtful eye on where Sahara should go next.
You will
- Shape and deliver a distinctive social strategy and editorial calendar around new collections, campaigns, cultural moments and always-on storytelling.
- Create compelling social-first content hands-on: developing ideas, styling, filming, photographing, editing, writing and publishing.
- Bring our world to life through stories about colour, cloth, fit, design, craft, makers, customers, boutiques and behind-the-scenes studio life.
- Plan and capture content at fittings, shoots, events and stores, spotting opportunities that cannot always be scheduled in advance.
- Write copy that sounds unmistakably Sahara: warm, intelligent, expressive and human.
- Build genuine relationships with our community, responding with care and creating reasons for people to join the conversation.
- Identify relevant creators, artists, stylists and collaborators, helping to develop partnerships that feel authentic to the brand.
- Work closely with our design, creative, e Commerce, retail and marketing teams so that social thinking begins at the start of a project - not at the end.
- Use performance data to understand what is connecting, turn insight into stronger creative and communicate results clearly.
- Protect Sahara’s visual identity and tone of voice while giving both the freedom to evolve.
About you
You are a maker as well as a thinker. You understand the difference between content that is simply polished and content that has a real idea behind it.
You may already be a Social Media Manager, or you might be an exceptional Senior Social or Content Executive ready to take full ownership of a brand.
You will bring
- A portfolio that demonstrates strong taste, original ideas and content that achieved something.
- Excellent short-form video skills, including the confidence to shoot and edit engaging content yourself.
- A sharp eye for composition, colour, movement, pacing and detail.
- Strong copywriting skills and an instinctive understanding of tone.
- A deep working knowledge of social platforms, formats and audience behaviour.
- The judgement to know when a trend can become unmistakably Sahara - and when it should be left alone.
- Confidence using analytics to improve ideas, rather than simply filling a monthly report.
- Excellent organisation skills and the ability to move comfortably between long-term planning and an unexpected creative opportunity.
- A collaborative, communicative and generous approach with the confidence to champion your ideas.
- A real curiosity about fashion, art, craft, design, culture and the women we dress.
Experience within fashion, lifestyle, culture or another design-led consumer brand would be valuable, but great work, sound judgement and genuine creative instinct matter more to us than a perfectly conventional CV.
What you will find at Sahara
A committed and collaborative team.
Direct access to the creative process.
An independent brand with a distinctive point of view and a loyal community.
Most importantly, you will have genuine scope to influence how Sahara looks, sounds and connects with people.
This is a full-time role based in-house at our design studio and HQ in Primrose Hill, London NW1.
Benefits
- Generous holiday allowance
- Pension
- Staff discount
- Annual bonus
- Complimentary classes at HOME - a local yoga and pilates studio.
We welcome applications from candidates of all backgrounds and are an equal opportunities employer.
Please let us know if you require any reasonable adjustments during the recruitment process.
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Social Media Manager employer: Sahara
Sahara is an exceptional employer that fosters a creative and collaborative work environment, allowing you to be at the heart of the design process in our beautiful Primrose Hill studio. With generous benefits including a competitive salary, staff discounts, and wellness classes, we prioritise employee growth and well-being, ensuring you have the opportunity to shape our brand's narrative while working alongside a passionate team. Join us to make a meaningful impact in a family-run business that values individuality and creativity.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sahara and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sahara are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sahara on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sahara. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sahara. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sahara:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sahara’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sahara
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sahara will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sahara, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
