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- Tasks: Lead brand strategy, storytelling, and campaigns to connect with customers.
- Company: Sahara, a contemporary clothing brand with a unique bohemian aesthetic.
- Benefits: Competitive salary, generous holiday allowance, flexible hours, and exclusive perks.
- Why this job: Be the guardian of a creative brand and shape its future in fashion.
- Qualifications: 5+ years in brand management with strong storytelling and strategic skills.
- Other info: Join a dynamic team with opportunities for growth and innovation.
The predicted salary is between 36000 - 60000 £ per year.
Driven by the continued growth and evolution of the brand, Sahara is expanding its team with the introduction of a new Brand Manager role. Sahara is seeking someone who will truly live and breathe the brand, with an intuitive understanding of authentic creativity, honesty, tone, pacing, and meaning and the ability to translate vision into clear, consistent execution across every channel from catalogues to social stories. A strategic, commercial thinker, we are looking for someone who can conceptualise creative strategies to broaden Sahara’s customer base. This role sits at the heart of Sahara: as guardian of the brand’s DNA, connector of teams and as chief storyteller. Someone who ensures that everything said, shown and done feels unmistakably Sahara.
Sahara creates contemporary clothing with a unique, bohemia aesthetic inspired by the spirit of adventure, global design and unbounded creativity. Sahara makes clothes for the individual, not the crowd; with each piece created using elevated fabrics and traditional techniques, Sahara provides a true antidote to the culture of fast fashion. Sahara’s pieces are designed to feel luxurious, flattering, and timeless, created to last season upon season.
Key Responsibilities
- Brand Strategy & Guardianship
- Own and protect Sahara’s brand ethos, voice, and visual identity across all platforms
- Translate the brand vision into clear, actionable strategies for marketing, content, retail, and digital
- Ensure absolute consistency across campaigns, lookbooks, social, PR, ecommerce, and retail
- Create a strategy that will support brand expansion and a broader customer base
- Campaigns & Storytelling
- Lead the development of brand campaigns in partnership with the Marketing and Social Media Managers
- Develop compelling brand stories that bring products to life and create a meaningful connection between the customer and the craftsmanship behind it.
- Brief and collaborate with creative, design, content, and external partners
- Translate brand objectives into actionable campaign plans with clear KPIs, timelines, and deliverables.
- Team Collaboration
- Act as the central brand lead between marketing, design, ecommerce, retail, and wholesale
- Guide teams on tone of voice, messaging, and brand-appropriate execution
- Support retail and wholesale with clear brand direction and assets
- Content & Communications
- Oversee brand messaging across digital, social, email, PR, and retail
- Ensure copy and visuals emotionally resonate, and align with brand values
- Work closely with Social Media Manager to maintain a refined and distinctive presence
- Insight & Evolution
- Monitor cultural trends, customer insight, and brand performance
- Use insight to evolve the brand
- Champion innovation while respecting Sahara’s creative integrity
The Ideal Candidate
- An experienced Brand Manager (or Senior Brand Executive) with strong lifestyle/fashion/cultural brand experience
- Deeply creative but commercially aware
- A natural storyteller with exceptional brand intuition
- Confident leading conversations and influencing across teams
- Calm, considered, and highly organised, able to see both the big picture and the details
- Passionate about art, design, culture, and conscious fashion
- Strategic and commercially aware
Experience & Skills
- 5+ years in brand, marketing, or creative strategy roles
- Proven experience managing and evolving a brand identity
- Strong campaign planning and execution experience
- Excellent written and verbal communication skills
- Comfortable working in a founder-led, creative environment
What’s on offer
- a competitive salary
- a generous holiday allowance
- access to free Classes at HOME Wellness
- flexible start and finish times in a friendly office
- discretionary annual bonus
- access to exclusive perks and discounts via Perkbox
- Prosecco Friday, every Friday
To apply, candidates are invited to submit a CV and cover letter, with a portfolio included where relevant. As Sahara continues to grow, this role marks the beginning of an exciting period of expansion, with further senior opportunities emerging as the brand evolves.
Brand Manager employer: Sahara
Contact Detail:
Sahara Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Get to know Sahara inside out! Dive into their brand ethos, values, and recent campaigns. This will help you speak their language during interviews and show that you're genuinely passionate about what they do.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn, attend industry events, or join relevant groups. Building relationships can give you insider info and might even lead to a referral!
✨Tip Number 3
Prepare your storytelling skills! Think of examples from your past experiences that showcase your creativity and strategic thinking. Be ready to share how you've successfully managed brand identities or campaigns.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the Sahara team and ready to contribute to their exciting journey.
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Show Your Passion for the Brand: When writing your application, let your love for Sahara shine through! Share why you resonate with our ethos and how you embody the brand's spirit. We want to see that you truly live and breathe what we stand for.
Be Clear and Concise: We appreciate clarity in communication, so make sure your CV and cover letter are well-structured and to the point. Highlight your relevant experience and skills without fluff – we want to know exactly how you can contribute to our brand!
Tell a Compelling Story: As a Brand Manager, storytelling is key! Use your cover letter to weave a narrative about your career journey, showcasing your creativity and strategic thinking. Make it engaging and memorable – we love a good story!
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific requirements of the Brand Manager role. Show us how your experience aligns with our needs and how you can help elevate Sahara’s brand presence.
How to prepare for a job interview at Sahara
✨Know the Brand Inside Out
Before your interview, dive deep into Sahara's brand ethos, voice, and visual identity. Familiarise yourself with their latest campaigns and understand how they connect with their audience. This will not only show your genuine interest but also help you articulate how you can contribute to maintaining and evolving the brand.
✨Showcase Your Storytelling Skills
As a Brand Manager, storytelling is key. Prepare examples of past campaigns where you’ve successfully created compelling narratives that resonate with customers. Be ready to discuss how you can bring Sahara’s products to life through engaging stories that highlight craftsmanship and brand values.
✨Demonstrate Strategic Thinking
Think about how you can broaden Sahara’s customer base. Come prepared with ideas for potential marketing strategies or campaigns that align with the brand’s aesthetic and ethos. This will demonstrate your strategic mindset and ability to conceptualise creative solutions.
✨Be Ready to Collaborate
Sahara values teamwork across various departments. Prepare to discuss how you’ve successfully collaborated with marketing, design, and retail teams in the past. Highlight your communication skills and how you ensure brand consistency across all platforms, as this will be crucial in your role.