Performance Marketing Manager (Sage Intacct for Accountants) in Winnersh

At Sage, we knock down barriers so everyone can thrive, including accountants, partners, and our people. We’re looking for a Performance Marketing Manager for Sage Intacct (Accountants) to own and drive demand generation, pipeline growth, and revenue impact across the UKI market. This role sits at the heart of Sage’s native cloud growth strategy, focused on Sage Intacct, one of our fastest-growing cloud financial management solutions. You’ll be responsible for shaping and executing high-impact, data-led marketing strategies that support the accountant segment, working closely with sales, marketing operations, and cross-functional stakeholders to deliver measurable commercial results. As an individual contributor, you’ll take full ownership of marketing performance for the segment, from strategy and execution through to optimisation, reporting, and ROI.

Location: Hybrid, 3 days per week out of our Newcastle, London or Winnersh office.

Responsibilities:

• Develop and own the performance marketing and demand generation strategy for Sage Intacct for Accountants, aligning closely with revenue and strategic priorities.
• Drive scalable, multi-touch campaigns that support lead acquisition, pipeline growth, and sales enablement within the accountant segment.
• Own end-to-end marketing performance for Sage Intacct in the UKI market, presenting results, insights, and recommendations to senior stakeholders.
• Measure, analyse, and report on marketing funnel KPIs, including lead quality, conversion rates, pipeline contribution, and ROI.
• Manage and optimise allocated budgets to maximise performance and commercial impact.
• Partner closely with sales, marketing operations, and other marketing teams to ensure alignment between campaigns, tracking, and pipeline outcomes.
• Work with marketing operations to ensure robust tracking, attribution, and reporting are in place to monitor performance and enable continuous optimisation.
• Manage and influence key stakeholders across multiple functions, including agencies and senior leaders, ensuring timely delivery of master assets and GTM activity.
• Continuously test, learn, and optimise campaigns to improve effectiveness and efficiency across the funnel.

What we’re looking for:

• Experience in B2B or account-based performance marketing, ideally within SaaS or industries with complex buying journeys and longer sales cycles.
• Proven experience developing and executing go-to-market marketing strategies that drive measurable demand and pipeline impact.
• Strong understanding of marketing funnel metrics, performance optimisation, and the commercial drivers behind marketing ROI.
• Ability to confidently navigate matrixed organisations, influence stakeholders, and “get things done” across multiple teams.
• Experience working with and maximising marketing technologies and systems (e.g. CRM, reporting platforms, analytics tools).
• Strong analytical mindset with the ability to translate data into clear insights and actionable recommendations.
• Experience marketing to or within the accountancy sector is highly desirable.
• Comfortable owning performance, presenting to senior stakeholders, and being accountable for results.
• Results-driven, proactive, and motivated by impact and continuous improvement.

Your benefits:

• Work away scheme for up to 10 weeks a year
• On-going training and professional development
• Paid 5 days yearly to volunteer through our Sage Foundation
• Flexible work patterns and hybrid working