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- Tasks: Analyse market trends and competitive landscapes to inform strategic decisions.
- Company: Sage is a leading software company focused on B2B Accounting and Financial Management solutions.
- Benefits: Enjoy flexible working, comprehensive health coverage, and paid volunteer days.
- Why this job: Join a dynamic team where your insights directly impact product and marketing strategies.
- Qualifications: Degree in Business or related field; experience in market research or business analysis preferred.
- Other info: Opportunity for ongoing training and professional development in a fast-paced environment.
The predicted salary is between 36000 - 60000 £ per year.
Sage Newcastle Upon Tyne, England, United Kingdom
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Sage Newcastle Upon Tyne, England, United Kingdom
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Job Description
We’re on the lookout for a sharp, detail-driven Market & Competitor Intelligence Analyst to join our dynamic team. In this pivotal role, you\’ll become our go-to expert on market trends, competitive landscapes, and industry shifts across B2B Accounting & Financial Management, ERP, HCM, and Payroll software sectors. Your insights will directly influence strategic decisions in product development, sales, marketing, and executive leadership. If you\’re passionate about turning complex data into actionable strategies and thrive in a fast-paced environment, we’d love to hear from you.
What will you be doing?
We’re seeking a proactive Market & Competitor Intelligence Analyst who’s passionate about turning data into strategy. In this role, you’ll lead in-depth market analysis—tracking trends, sizing, growth forecasts, and new opportunities across core and adjacent segments. You’ll stay ahead of industry developments by monitoring publications, analyst reports, regulations, and emerging technologies. You’ll also map market-share dynamics, positioning trends, and go‑to‑market tactics across our competitive landscape. As our competitive intelligence expert, you’ll build and maintain detailed profiles of both established and emerging rivals, tracking their positioning, partnerships, product releases, acquisitions, and strategic moves. Your insights—delivered through impactful dashboards, briefings, and reports—will inform product, sales, marketing, and leadership decisions. Collaborating across functions, you’ll present intelligence at strategic meetings and translate complex data into clear, actionable insights.
What are we looking for?
We’re looking for someone with a degree in Business, Economics, Marketing, Finance, or a related field, and previous experience in market research, competitive intelligence, or business analysis—ideally within B2B software, SaaS, or enterprise tech. Exposure to accounting, HR, or ERP software is a real plus. You’ll bring strong technical skills—advanced Excel and PowerPoint, confidence with market research platforms, and familiarity with data‑visualisation tools like Tableau or PowerBI. You understand SaaS business models and the broader enterprise software ecosystem. You’re analytical, detail-oriented, and able to take complex data and distil it into clear, actionable insights. Excellent written and verbal communication are a given, as is intellectual curiosity and a passion for market dynamics. You thrive working independently and collaboratively, are highly organised, and consistently meet deadlines in fast‑paced environments.
What’s in it for you?
- Comprehensive health, dental and vision coverage
- Work away scheme for up to 10 weeks a year
- On-going training and professional development
- Paid 5 days yearly to volunteer through our Sage Foundation
- Flexible work patterns and hybrid working
Seniority level
-
Seniority level
Not Applicable
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
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Industries
Software Development
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Senior Market & Competitor Intelligence Analyst employer: Sage
Contact Detail:
Sage Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Market & Competitor Intelligence Analyst
✨Tip Number 1
Familiarise yourself with the latest trends in B2B Accounting and Financial Management software. Follow industry publications and thought leaders on social media to stay updated, as this knowledge will be crucial during interviews.
✨Tip Number 2
Network with professionals in the market intelligence field, especially those who work in SaaS or enterprise tech. Attend relevant webinars or local meetups to build connections that could provide insights or referrals for your application.
✨Tip Number 3
Prepare to discuss specific examples of how you've turned complex data into actionable strategies in previous roles. This will demonstrate your analytical skills and ability to contribute to strategic decisions at Sage.
✨Tip Number 4
Brush up on your technical skills, particularly in Excel and data visualisation tools like Tableau or PowerBI. Being able to showcase your proficiency in these areas can set you apart from other candidates.
We think you need these skills to ace Senior Market & Competitor Intelligence Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in market research, competitive intelligence, and business analysis. Use specific examples that demonstrate your analytical skills and familiarity with B2B software or SaaS.
Craft a Compelling Cover Letter: In your cover letter, express your passion for market dynamics and how your insights can influence strategic decisions. Mention your technical skills, such as proficiency in Excel, PowerPoint, and data visualisation tools like Tableau or PowerBI.
Showcase Your Analytical Skills: Provide examples of how you've turned complex data into actionable strategies in previous roles. Highlight any experience you have with tracking market trends and competitive landscapes, especially in the accounting or ERP sectors.
Proofread and Edit: Before submitting your application, carefully proofread your documents to eliminate any errors. Ensure that your writing is clear and concise, reflecting your excellent communication skills, which are essential for this role.
How to prepare for a job interview at Sage
✨Showcase Your Analytical Skills
As a Senior Market & Competitor Intelligence Analyst, your ability to analyse data is crucial. Be prepared to discuss specific examples of how you've turned complex data into actionable insights in previous roles. Highlight any tools or methodologies you used to achieve this.
✨Understand the Industry Landscape
Familiarise yourself with the B2B Accounting & Financial Management, ERP, HCM, and Payroll software sectors. Research current trends, key players, and emerging technologies. This knowledge will not only impress your interviewers but also demonstrate your passion for the industry.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities in real-world scenarios. Think about how you would approach market analysis or competitive intelligence challenges. Practising these scenarios can help you articulate your thought process clearly during the interview.
✨Communicate Clearly and Confidently
Excellent communication skills are essential for this role. Practice explaining complex concepts in simple terms, as you'll need to present your findings to various stakeholders. Being articulate and confident will help convey your expertise effectively.
