At a Glance
- Tasks: Lead innovative marketing campaigns that drive growth and customer acquisition across the UKI region.
- Company: Join a forward-thinking company focused on AI-driven marketing strategies.
- Benefits: Enjoy generous bonuses, flexible leave, and comprehensive health coverage.
- Other info: Hybrid work model with opportunities for professional development and career growth.
- Why this job: Make a real impact in a dynamic role while developing your leadership skills.
- Qualifications: Experience in marketing strategy and team management is essential.
The predicted salary is between 49500 - 60500 £ per year.
The Senior Campaign Manager for Sage Intacct is responsible for the strategic planning, development, execution, and optimisation of integrated, scalable demand generation campaigns that drive pipeline growth, revenue, and net-new customer acquisition across the UKI region.
This role leads industry-focused marketing programmes across key vertical markets, working in close partnership with Sales, Product Marketing, Revenue Operations, Digital Marketing, Content, PR, Customer Marketing, and external agencies.
The role is responsible for delivering measurable business outcomes through a data-driven, customer-centric, and AI-enabled marketing approach.
The successful candidate will leverage modern marketing technologies, AI-powered insights, intent data, predictive analytics, and automation platforms to improve campaign performance, accelerate buyer journeys, and increase marketing contribution to revenue.
As a people leader, this role will coach and develop a high-performing team while fostering a culture of accountability, innovation, experimentation, and continuous improvement.
Location - Hybrid, 3 days per week in the Newcastle or Winnersh office.
Key Responsibilities
- Develop and own the integrated campaign strategy for the Sage Intacct medium segment portfolio across multiple industries and regions.
- Translate business growth objectives into measurable marketing plans that drive awareness, demand, pipeline and revenue.
- Build audience-centric, account-based, and industry-specific campaigns aligned to key buyer personas and buying groups.
- Partner closely with Sales leadership to align campaign priorities to territory, account and pipeline objectives.
- Leverage AI-powered marketing tools and technologies to improve campaign planning, audience targeting, content effectiveness and operational efficiency.
- Use predictive analytics, intent data and behavioural insights to identify in-market demand and optimise campaign performance.
- Champion adoption of Generative AI and Copilot technologies across the team to enhance productivity, content development, campaign execution and reporting.
- Ensure responsible and compliant use of AI technology in line with company governance, privacy and brand guidelines.
- Drive experimentation using AI-assisted optimisation, testing and personalisation techniques.
- Demand Generation & Campaign Execution
- Design and oversee multi-channel campaigns leveraging digital, social, paid media, email, webinars, events, syndication, sponsorships, partner marketing and account-based marketing approaches.
- Deliver targeted, multi-touch customer journeys that engage prospects throughout the full marketing and sales funnel.
- Collaborate with Content, SEO, Paid Media, Social, PR and Creative teams to deliver compelling customer experiences.
- Continuously optimise campaigns based on performance insights, buyer behaviour and market dynamics.
- Revenue & Performance Management
- Own campaign performance against key demand generation metrics including:
- Opportunity Generation
- Revenue Influence
- Customer Acquisition
- Return on Marketing Investment (ROMI)
- Monitor and analyse campaign effectiveness using dashboards, attribution models and advanced reporting tools.
- Use data-driven insights to make investment decisions and continuously improve marketing outcomes.
- Present performance recommendations and business impact to senior stakeholders.
- Lead, coach and develop a team of marketing professionals, creating a culture of performance, innovation and accountability.
- Support career development, succession planning and capability building within the team.
- Establish clear OKRs and performance expectations aligned to business priorities.
- Encourage adoption of modern marketing practices, technology and AI-enabled ways of working.
- Stakeholder Management
- Build strong relationships across Sales, Revenue Operations, Product Marketing, Digital Marketing, Finance, Customer Success and Executive Leadership teams.
- Influence senior stakeholders through insight-driven recommendations and strategic planning.
- Act as a trusted advisor and subject matter expert in demand generation and campaign marketing.
- Ensure alignment and effective collaboration across regional and global teams.
- Budget & Agency Management
- Manage significant campaign investments and quarterly budget allocations effectively.
- Optimise spend across channels to maximise business impact and return on investment.
- Lead agency relationships, ensuring delivery of work that meets quality, timing and commercial expectations.
- Negotiate with media partners and vendors to secure optimal packages and performance outcomes.
- Marketing Operations & Technology
- Partner with Revenue Operations and Marketing Operations teams to ensure campaign measurement, attribution and tracking frameworks are robust.
- Drive adoption and optimisation of marketing technology including CRM, marketing automation, intent platforms and analytics tools.
- Identify opportunities for workflow automation and process improvement to increase efficiency and scalability.
- Maintain high standards of campaign governance, compliance and data quality.
Benefits? We have plenty…
- Generous bonuses and pension scheme: Up to 8% matched pension contribution plus 2% top‑up by Sage
- 25 days of paid annual leave with the option to buy up to another 5 days
- 8 bank holiday days
- Paid 5 days yearly to volunteer through our Sage Foundation
- 50% income protection
- Holiday buy + sell
- Comprehensive health, dental, and vision coverage
- Work away scheme for up to 10 weeks a year
- Ongoing training and professional development
- Healthy Mind app membership
- Access to various helpful memberships for finances, health and wellbeing
- #J-18808-Ljbffr
Senior Manager, Performance Marketing (Fixed Term Contract Until October 2027) employer: Sage
At Sage, we pride ourselves on being an exceptional employer that fosters innovation and growth. Our high-performing culture encourages creativity and collaboration, providing graduates with structured training, mentorship from industry experts, and opportunities to make a meaningful impact through initiatives like the Sage Foundation. With a commitment to employee well-being and a hybrid work model, you'll thrive in an environment that values your contributions and supports your career journey from day one.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Performance Marketing (Fixed Term Contract Until October 2027)
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Senior Manager, Performance Marketing (Fixed Term Contract Until October 2027)
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Sage from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Sage specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Sage
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Sage, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Sage you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Sage that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Sage, so think on your feet and don't hesitate to showcase your creativity!
