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- Tasks: Lead PR communications, manage media relations, and execute impactful campaigns.
- Company: Sage supports businesses globally with innovative technology and a commitment to diversity.
- Benefits: Enjoy a hybrid work model, competitive perks, and a vibrant company culture.
- Why this job: Join a dynamic team where creativity meets strategy, making a real impact in the market.
- Qualifications: 5-7+ years in PR, excellent communication skills, and a knack for storytelling.
- Other info: This role offers a chance to challenge norms and bring fresh ideas to life.
The predicted salary is between 36000 - 60000 £ per year.
PR Manager UKI
Job Description:
We are looking for an experienced, creative PR professional to lead external communications for Sage’s home market (UK & Ireland), ensuring the Sage brand is powerfully positioned in a competitive market and noisy media landscape.
You will shape and deliver compelling stories that elevate Sage’s profile, differentiate us from competitors, and protect our reputation. From proactive media engagement to crisis communications, you will drive impactful campaigns, manage high-stakes narratives, and ensure our messaging resonates with target audiences.
This is a role for a confident communicator with proven media relations expertise, exceptional copywriting skills, and the ability to engage stakeholders at the highest level.
This role is hybrid and can be based in either our Newcastle or London office (with monthly travel to Newcastle required).
Key Responsibilities:
An overview of what you\’ll do:
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Media relations: Develop and maintain strong journalist and influencer relationships across national, trade, and regional media.
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Storytelling & content: Write compelling, accurate, and on-brand copy, including press releases, media statements, op-eds, speeches and by-lined articles.
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Agency Management: Manage the effective running of our key trade agency and engage with our corporate agency effectively to deliver on activity objectives.
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Campaign leadership: Plan and execute integrated PR campaigns, aligning with social, content, and digital teams for maximum impact.
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Case study development: Source, develop, and place customer stories that demonstrate Sage’s market leadership and value to businesses.
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Crisis communications: Lead or support in-region response to issues, providing counsel to senior leadership and delivering timely, accurate external statements.
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Measurement & insight: Monitor media coverage, track campaign effectiveness, and provide actionable insights to refine activity.
What technical skills should you have?
You will bring 5–7+ years’ experience in PR or external communications, ideally gained within-market and in fast-paced, matrix organisations or with high-profile brands.
With excellent spoken and written English, you are skilled at crafting compelling content, developing integrated PR campaigns, and managing media relationships to secure high-quality coverage. You understand how to balance proactive brand-building with responsive issues management, and you are confident using brand, digital and social channels as part of an integrated communications approach.
A strong stakeholder manager and collaborator, you thrive on building trusted relationships while delivering results at pace. Importantly, you’re not afraid to challenge the status quo and try new approaches, bringing fresh ideas and creative solutions to the team.
What will you bring to the team?
You will bring proven experience in leading and delivering high-impact PR within a competitive or complex market environment. You’ll have worked closely with brand teams on campaigns and led the development of integrated communications strategies, with a strong understanding of how social and digital channels enhance PR.
You’ll also have a track record of building strong media relationships, securing top-tier coverage, and spotting story angles that cut through the noise.
It’s essential that you can confidently advise and influence senior leaders on reputation management and media engagement. You’ll thrive in a diverse and hands-on role within the Corporate Affairs team, bringing a can-do attitude, excellent project management skills, and the ability to deliver high-quality outputs at pace. No two days are the same here.
If this sounds like you, we’d love to hear from you. Apply today – we look forward to meeting you!
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Function:
Corporate Affairs
Country:
United Kingdom
Office Location:
Newcastle;London
Work Place type:
Hybrid
Advert
Working at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.
Our colleagues are the best of the best. It’s why we were awarded 2024 Best Places to Work by Glassdoor. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.
Learn more about working at Sage:sage.com/en-gb/company/careers/working-at-sage/
Watch a video about our culture:youtube.com/watch?v=qIoiCpZH-QE
We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out
Learn more about DEI at Sage:sage.com/en-gb/company/careers/diversity-equity-and-inclusion/
Equal Employment Opportunity (EEO)
Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.
In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.
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PR Manager UKI employer: Sage
Contact Detail:
Sage Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR Manager UKI
✨Tip Number 1
Network with PR professionals in the UK and Ireland to gain insights into the industry. Attend relevant events or webinars where you can meet potential colleagues or mentors who can provide guidance on the role and the company culture.
✨Tip Number 2
Familiarise yourself with Sage's recent PR campaigns and media coverage. Understanding their messaging and how they position themselves in the market will help you tailor your approach and demonstrate your knowledge during interviews.
✨Tip Number 3
Showcase your media relations skills by reaching out to journalists and influencers in the tech and business sectors. Building relationships before applying can give you an edge, as you'll already have a network to leverage for Sage's PR efforts.
✨Tip Number 4
Prepare examples of past PR campaigns you've led, particularly those that involved crisis communications or integrated strategies. Being able to discuss your hands-on experience will highlight your suitability for the role and your ability to deliver results.
We think you need these skills to ace PR Manager UKI
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PR and external communications. Focus on your media relations expertise, copywriting skills, and any successful campaigns you've led that align with the job description.
Craft a Compelling Cover Letter: Your cover letter should tell a story about your passion for PR and how your background makes you a perfect fit for Sage. Mention specific examples of how you've successfully managed media relationships or led impactful campaigns.
Showcase Your Creativity: In your application, include examples of creative solutions you've implemented in past roles. This could be innovative campaigns or unique storytelling methods that have resonated with audiences.
Highlight Stakeholder Management Skills: Emphasise your ability to engage and influence senior leaders. Provide examples of how you've successfully collaborated with various teams to achieve PR objectives, showcasing your project management skills.
How to prepare for a job interview at Sage
✨Showcase Your Media Relations Skills
Prepare examples of how you've built and maintained strong relationships with journalists and influencers. Be ready to discuss specific campaigns where your media engagement led to significant coverage.
✨Demonstrate Your Storytelling Ability
Bring samples of your writing, such as press releases or op-eds, to showcase your copywriting skills. Highlight how your storytelling has effectively communicated brand messages in previous roles.
✨Discuss Crisis Management Experience
Be prepared to talk about a time you managed a crisis communication situation. Explain your approach, the challenges faced, and the outcomes, demonstrating your ability to handle high-stakes narratives.
✨Highlight Collaborative Campaigns
Share experiences where you led integrated PR campaigns that involved collaboration with social, content, and digital teams. Emphasise how these collaborations maximised impact and achieved campaign objectives.
