At a Glance
- Tasks: Lead product marketing for innovative Embedded Services, shaping strategies and driving growth.
- Company: Join Sage, a leader in tech innovation, creating disruptive market categories.
- Benefits: Enjoy flexible work patterns, ongoing training, and paid volunteer days.
- Other info: Unique opportunity for career growth in a dynamic, high-energy setting.
- Why this job: Make a real impact in a fast-paced environment with cutting-edge technology.
- Qualifications: Experience in product marketing, preferably in fintech or tech sectors.
The predicted salary is between 60000 - 80000 € per year.
We’re building something new. If you’re excited by creating disruptive propositions, shaping go-to-market strategy, and innovating to win, then this is the career opportunity for you. Sage is creating a new market category with Embedded Services, disrupting to win volume market share through platforms that serve SMBs. We’re rapidly scaling Embedded Services, taking our platform proposition to the world’s most innovative banks, fintechs and vertical SaaS providers.
To help us on this mission, we’re looking for a dynamic and results-driven Senior Product Marketing Manager to lead and execute the product marketing plan for Embedded Services as we expand across categories and regions. As Senior Product Marketing Manager for Embedded Services, you will be instrumental in driving the growth of Embedded Services across diverse markets and audiences. Your expertise will ensure our propositions are finely tuned to meet the evolving needs of platform partners in this nascent market, while also supporting rapid regional expansion.
In this role, you will collaborate with cross-functional teams, including Product, Business Development, Sales and Marketing, to define and execute strategies that accelerate Sage’s position as leader, win platform partners and maximise market share. You will be the bridge between deep market insights and product delivery, championing the needs of the market and influencing product priorities to deliver capabilities that accelerate platform acquisition, customer adoption and market leadership.
You’ll create value propositions for new and emerging Embedded Services that enable Sage to drive clear differentiation and market domination, working across teams, crafts and functions to bring to life in dynamic ways. This is an exciting opportunity for a product marketer with start-up energy, who thrives at the intersection of innovation, high performance and business impact, with a passion for technology and a growth mindset.
Location: Hybrid, 3 days per week out of our London, Winnersh or Newcastle office.
Key Responsibilities:
- Conduct comprehensive market analysis and research to define and understand ICP needs, pain points, emerging trends, and competitor analysis, translating insights into priority segments, unmet needs and messaging that resonates with buyers.
- Develop compelling value propositions and messaging frameworks that clearly differentiate Embedded Services in the market across ICPs and across service categories, building out the narrative in playbooks to support rapid scalability.
- Partner with Product Management on the strategic roadmap for the Embedded Services proposition, considering market insights, platform needs, and regional requirements to achieve product:market fit.
- Define a scalable proposition and packaging framework for Embedded Services to support the commercial model and monetisation strategy across service categories as the proposition expands.
- Drive the launch of new Embedded Services partnerships, partnering with platforms to build joint value propositions, working closely with GTM teams and Marketing to maximise awareness and impact across key audiences and channels.
- Create and shape Embedded Services as a market category, partnering with Brand, Comms and Marketing to drive Embedded Services evangelism with key audiences externally, including analysts and technology decision makers and influencers.
- Position Sage as a leader in the Embedded Services space by creating and sharing insightful content and thought leadership pieces that showcase our expertise, innovation, platform wins and success metrics.
Who You Are:
- Experience: Several years in product marketing, product, or related business area, ideally within fintech, accounting, payroll, or related tech sectors, ideally within a high growth, fast-moving, dynamic or start-up environment.
- Market Knowledge: Deep understanding of the technology landscape, including emerging technology and regulatory landscape, platforms, AI, vertical SaaS, embedded finance or related areas.
- Strategic Thinker: Ability to translate market insights into actionable strategies and targeted propositions that drive business growth.
- Outcome Oriented: Proven track record of working collaboratively and cross-functionally to achieve shared goals, with clear results and measurable outcomes.
- Ability to use AI tools to support productivity and enhance impact of product marketing outputs.
- Customer-Centric: Passionate about delivering solutions that meet the new and emerging needs of platform partners and their customers in a changing and dynamic market.
Key Stakeholders:
- Product Management and Strategy.
- Business Development and Sales.
- Brand, Comms and Marketing.
- GTM and BU Leadership.
This is a unique opportunity to make a significant impact on Sage’s volume acquisition strategy in a disruptive and innovative market category. Career opportunities like this are rare - if you have what it takes to make a difference, apply today.
Your benefits (Only Applicable for UK Based Roles):
- Work away scheme for up to 10 weeks a year.
- On-going training and professional development.
- Paid 5 days yearly to volunteer through our Sage Foundation.
- Flexible work patterns and hybrid working.
Senior Product Marketing Manager – Embedded Services in Newcastle upon Tyne employer: Sage
At Sage, we pride ourselves on being an exceptional employer that fosters innovation and growth in a dynamic work environment. With a strong focus on employee development, we offer ongoing training, flexible working patterns, and unique benefits such as a work away scheme and paid volunteer days, all while collaborating with some of the most innovative partners in the fintech space. Join us in our London, Winnersh, or Newcastle offices to be part of a team that is not only shaping the future of Embedded Services but also committed to making a meaningful impact in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager – Embedded Services in Newcastle upon Tyne
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fintech and tech sectors. Attend industry events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge about product marketing and embedded services. Whether it's a blog post, a LinkedIn article, or even a video, let potential employers see your passion and insights in action.
✨Tip Number 3
Tailor your approach! When reaching out to companies, especially Sage, make sure to highlight how your skills align with their mission of disrupting the market. Use specific examples from your experience that demonstrate your ability to drive growth and innovation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our exciting journey at Sage.
We think you need these skills to ace Senior Product Marketing Manager – Embedded Services in Newcastle upon Tyne
Some tips for your application 🫡
Show Your Passion for Innovation:When writing your application, let your excitement for creating disruptive propositions shine through. We want to see how you can contribute to shaping our go-to-market strategy and driving innovation in the Embedded Services space.
Highlight Relevant Experience:Make sure to showcase your experience in product marketing or related fields, especially within fintech or tech sectors. We’re looking for someone who has a proven track record in high-growth environments, so don’t hold back on those achievements!
Be Customer-Centric:Demonstrate your understanding of customer needs and how you’ve addressed them in past roles. We value a customer-centric approach, so share examples of how you’ve created value propositions that resonate with buyers.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to make a significant impact at Sage!
How to prepare for a job interview at Sage
✨Know Your Market Inside Out
Before the interview, dive deep into the fintech landscape and understand the emerging trends, especially around Embedded Services. Be ready to discuss how these insights can shape Sage's go-to-market strategy and differentiate their offerings.
✨Craft Your Value Proposition
Prepare a compelling value proposition that showcases your understanding of customer needs and how you can address them. Think about how you would communicate this to platform partners and what unique angles you can bring to the table.
✨Showcase Your Collaborative Spirit
Since this role involves working with cross-functional teams, come prepared with examples of how you've successfully collaborated in the past. Highlight specific projects where your teamwork led to measurable outcomes, especially in fast-paced environments.
✨Demonstrate Your Strategic Thinking
Be ready to discuss how you translate market insights into actionable strategies. Prepare to share examples of how you've previously identified unmet needs and developed targeted propositions that drove business growth.
