Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead product marketing initiatives for Sage Intacct, driving growth and market share.
- Company: Join Sage, a forward-thinking tech company focused on innovation and inclusion.
- Benefits: Enjoy flexible work patterns, ongoing training, and paid volunteer days.
- Why this job: Shape the future of business technology and make a real impact in the UK market.
- Qualifications: 10+ years in product marketing, SaaS, and financial software; AI experience is a plus.
- Other info: Hybrid role with opportunities for professional development and team leadership.
The predicted salary is between 48000 - 72000 £ per year.
At Sage, we’re here to knock down barriers so everyone can thrive, our customers, our partners, and our people. You’ll join a collaborative, forward-thinking team where innovation, inclusion, and empowerment drive everything we do.
The Product Marketing Director for Sage Intacct will lead the strategic direction, design and rollout of product marketing initiatives tailored to Sage Intacct in the UK. This role is pivotal in understanding the unique challenges, opportunities, and competitive landscapes of targeted audiences to effectively position Sage's products and solutions in a way that resonates with customer-specific needs and drives market share growth.
As a Product Marketing leader, you will define and deliver effective growth strategies, value proposition definition, market segmentation and customer profiling, Pricing/Packaging/Tiering definition, messaging & positioning framework, and set launch strategies with clear objectives and goals aligned with the market opportunity. You will partner with routes-to-revenue and go-to-market functions for the launch of new value propositions in the selected Regions ensuring we hit product/market fit, drive adoption and deliver against customer needs and commercial opportunity.
You will interlock with our Product Teams to align on the strategic direction and positioning of our products that increase customer adoption, innovation and deliver against our customer promises in these market segments. Although this role does not have any direct report, as a key leader, you will lead and mentor a high-performing team of product marketing professionals around you, fostering a culture of excellence, innovation, and continuous improvement.
This role requires you to be a strategic thinker with a deep understanding of the accounting and financial software industry, strong leadership skills, and the ability to drive innovation and growth in the targeted market segments. This role is hybrid and based 3 days a week in our London or Newcastle office.
Responsibilities
- Category strategy: Partner with Product to set the 3–5 year strategy for the Sage Intacct category, shaping business plans and product roadmaps.
- Growth strategy: Define and deliver a clear growth plan that converts market opportunity and customer needs into revenue and share growth.
- Market & competitive insight: Maintain deep understanding of market segments, trends and competitors to identify and action growth opportunities.
- Customer insight: Lead customer research and insight generation to inform roadmap and proposition development.
- Commercial priorities: Work with R2R to assess local opportunities and risks and define a commercially aligned roadmap.
- Pricing & packaging: Own pricing, packaging and proposition evolution, partnering with regions to deliver winning solutions.
- Value proposition & messaging: Create compelling value propositions and differentiated messaging, continuously testing and optimising with regions.
- Launch excellence: Lead PMM launch strategies end-to-end, partnering with Product and R2R to deliver on time and to plan.
- Content & messaging: Own product messaging and content across channels, including web, sales enablement and customer proof points.
- Category evangelism: Act as the category SME and spokesperson, inspiring internal teams and representing externally.
- Thought leadership: Translate market insight into thought leadership for content and external presentations.
- Analyst & PR engagement: Lead analyst relationships and partner with PR to deliver impactful launch and ongoing PR activity.
- Customer base insight: Leverage customer data (size, revenue, industries) to inform growth and category strategy.
- Team leadership: Lead, coach and develop a high-performing PMM team, driving engagement, capability and performance.
- Culture & inclusion: Champion a high-performance, inclusive culture that encourages challenge, collaboration and diverse thinking.
About You
You’re a marketer who loves the intersection of product, strategy, and storytelling. You understand what makes the UK market unique, and you know how to translate global vision into local relevance. You’re comfortable partnering across functions, managing multiple priorities, and making decisions backed by data and insight. You’ll bring around 10+ years’ experience in product marketing, SaaS, and financial software. You’re confident developing go-to-market strategies, creating impactful content, and collaborating across global teams. Experience with AI tools or AI-driven marketing is a big plus and so is a curious, innovative mindset that’s always looking for what’s next.
Why Join Sage?
At Sage, you’ll find a place where your ideas matter and your work has purpose. We’re proud to be shaping the future of business technology and you’ll have the chance to help define how we bring that innovation to life in the UK. You’ll join a team that values creativity, collaboration, and customer obsession. Together, we’ll tell the stories that inspire businesses to thrive powered by Sage, and by you.
Your benefits
Benefits (Only Applicable for UK Based Roles)
- Work away scheme for up to 10 weeks a year
- On-going training and professional development
- Paid 5 days yearly to volunteer through our Sage Foundation
- Flexible work patterns and hybrid working
Product Marketing Director, Sage Intacct in Newcastle upon Tyne employer: Sage
Contact Detail:
Sage Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Director, Sage Intacct in Newcastle upon Tyne
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand Sage Intacct’s unique selling points and be ready to discuss how your experience aligns with their goals. This shows you’re genuinely interested and can hit the ground running.
✨Tip Number 3
Practice your pitch! You’ll want to clearly articulate your value proposition and how you can contribute to Sage’s mission. Keep it concise and impactful – think of it as your personal marketing strategy!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Sage and ready to make a difference.
We think you need these skills to ace Product Marketing Director, Sage Intacct in Newcastle upon Tyne
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in product marketing, especially in the SaaS and financial software sectors. We want to see how your skills align with the unique challenges and opportunities at Sage Intacct.
Showcase Your Strategic Thinking: In your application, emphasise your ability to develop growth strategies and market insights. We’re looking for someone who can demonstrate a deep understanding of the UK market and how to position products effectively.
Highlight Leadership Experience: Even though this role doesn’t have direct reports, we value leadership qualities. Share examples of how you’ve mentored teams or driven collaboration across functions to achieve common goals.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity at Sage!
How to prepare for a job interview at Sage
✨Know Your Product Inside Out
Before the interview, dive deep into Sage Intacct's features and benefits. Understand how it stands out in the financial software market and be ready to discuss specific examples of how it meets customer needs. This will show your genuine interest and expertise.
✨Showcase Your Strategic Thinking
Prepare to discuss your approach to developing growth strategies and value propositions. Think about past experiences where you successfully identified market opportunities and how you translated them into actionable plans. Be ready to share these insights during the interview.
✨Emphasise Collaboration Skills
This role requires working closely with various teams. Highlight your experience in cross-functional collaboration, especially with product and marketing teams. Share examples of how you've fostered teamwork to achieve common goals, as this will resonate well with their culture.
✨Be Ready for Market Insights
Stay updated on current trends in the accounting and financial software industry. Prepare to discuss how these trends could impact Sage Intacct and its positioning. Showing that you can think critically about the market landscape will demonstrate your strategic mindset.
