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- Tasks: Lead product marketing strategies and localise messaging for the UK market.
- Company: Join Sage, a forward-thinking tech company empowering businesses globally.
- Benefits: Comprehensive health coverage, flexible work patterns, and paid volunteer days.
- Why this job: Make a real impact by driving product launches and collaborating with innovative teams.
- Qualifications: Experience in product marketing, strong storytelling skills, and proficiency in AI tools.
- Other info: Dynamic hybrid work environment with opportunities for professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Location - Hybrid, 3 days per week out of Newcastle office. At Sage, we are here to knock down barriers so everyone can thrive, our customers, our partners, and our people. You will join a collaborative, forward-thinking team where innovation, inclusion, and empowerment drive everything we do.
Key Responsibilities
- Localising global product positioning, messaging, and value propositions to reflect UK customer needs, regulations, and business practices.
- Leading UK product launches and collaborating on go-to-market campaigns that deliver measurable impact.
- Creating customer-facing content such as case studies, presentations, and web assets, as well as sales and partner enablement materials.
- Equipping sales teams with competitive intelligence, objection-handling guidance, and product insights.
- Building strong partnerships with local sales, marketing, customer success, and partner teams to drive pipeline and revenue growth.
- Gathering and analysing customer, market, and competitor insights from the UK market to inform strategy and influence the global roadmap.
- Acting as the voice of the UK customer, ensuring product-market fit and local relevance.
- Tracking and reporting on product marketing performance, focusing on adoption, pipeline contribution, and revenue impact.
What We’re Looking For
- Experience in product marketing, solutions marketing, or a related role, ideally in SaaS or financial software.
- A deep understanding of the UK market, with a proven ability to tailor global strategies to local context.
- Strong storytelling, communication, and writing skills.
- Proficiency in generative AI tools and an understanding of AI/ML concepts.
- Demonstrated success developing go-to-market strategies and launching products that deliver results.
- A collaborative mindset, capable of working effectively across global and regional functions.
- Strong analytical skills with the ability to turn data and insights into actionable.
- A Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).
Your benefits
- Comprehensive health, dental and vision coverage.
- Work away scheme for up to 10 weeks a year.
- On-going training and professional development.
- Paid 5 days yearly to volunteer through our Sage Foundation.
- Flexible work patterns and hybrid working.
Working at Sage means you are supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions. Our colleagues are the best of the best. It’s why we were awarded 2024 Best Places to Work by Glassdoor. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.
We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working.
Product Marketing Director in Newcastle upon Tyne employer: Sage
Contact Detail:
Sage Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Director in Newcastle upon Tyne
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market position and be ready to discuss how your experience aligns with their goals. We want you to show them that you’re not just another candidate, but the perfect fit for their team!
✨Tip Number 3
Practice your storytelling skills! When discussing your past experiences, frame them in a way that highlights your achievements and how they relate to the role. We all love a good story, and it’s a great way to make a memorable impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our awesome team at Sage. Let’s get you that Product Marketing Director role!
We think you need these skills to ace Product Marketing Director in Newcastle upon Tyne
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We want to see how your background aligns with our needs, especially in product marketing and the UK market.
Showcase Your Storytelling Skills: Since strong storytelling is key for this role, use your application to demonstrate your communication prowess. Share examples of how you've effectively conveyed product value or launched successful campaigns in the past.
Highlight Your Analytical Abilities: We love data-driven insights! Be sure to include any relevant experience where you've turned customer or market data into actionable strategies. This will show us you can make informed decisions that drive results.
Apply Through Our Website: Don’t forget to submit your application through our official website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Sage
✨Know Your Market
Before the interview, dive deep into the UK market landscape. Understand the local customer needs, regulations, and business practices that are relevant to the role. This will not only show your expertise but also demonstrate your commitment to tailoring global strategies to local contexts.
✨Showcase Your Storytelling Skills
As a Product Marketing Director, strong storytelling is key. Prepare examples of how you've effectively communicated product value in the past. Bring along case studies or presentations you've created to illustrate your ability to craft compelling narratives that resonate with customers.
✨Be Ready to Discuss AI/ML
With proficiency in generative AI tools being a requirement, brush up on your knowledge of AI and machine learning concepts. Be prepared to discuss how these technologies can enhance product marketing strategies and improve customer engagement.
✨Demonstrate Collaboration
This role requires working closely with various teams. Think of specific instances where you've successfully collaborated across functions to drive results. Highlight your ability to build strong partnerships and how this has contributed to pipeline and revenue growth in your previous roles.
