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For Companies At a Glance
- Tasks: Analyse user behaviour and conversion performance to enhance digital experiences.
- Company: Join a forward-thinking tech company focused on data-driven optimisation.
- Benefits: Enjoy flexible working, ongoing training, and paid volunteer days.
- Why this job: Make a real impact by turning data into actionable insights for better customer journeys.
- Qualifications: Strong analytical skills and experience with digital analytics tools required.
- Other info: Collaborative environment with opportunities for professional growth and development.
The predicted salary is between 36000 - 60000 £ per year.
The CRO Analyst plays a critical role in driving continuous improvement across Sage’s digital experiences by turning data into actionable insight. You will be responsible for analysing user behaviour, conversion performance, and experimentation results to uncover opportunities that improve website effectiveness and conversion rates. Working at the intersection of data, UX, experimentation, and marketing, you’ll support data-driven optimisation strategies that enhance customer journeys and commercial outcomes.
This role sits within the wider digital team and partners closely with experimentation, digital performance, UX, marketing, and user research teams to ensure optimisation decisions are rooted in robust insight and measurable impact.
Location
Hybrid 3 days per week from our Newcastle office and 2 days from home.
What Will I Be Doing?
- You’ll be responsible for analysing, interpreting, and communicating web performance insights, including:
- Analysing user behaviour and conversion performance using tools such as Contentsquare, Google Analytics, and Power BI to identify trends, opportunities, and conversion bottlenecks.
- Tracking and interpreting key KPIs including conversion rates, interaction rates, funnel drop-off points, and journey performance.
- Supporting CRO and experimentation teams with data-led insights to inform hypotheses for A/B testing, multivariate testing, and personalisation initiatives.
- Conducting deep-dive analysis of customer journeys and conversion funnels to identify friction points and optimisation opportunities.
- Analysing test results to understand what drove performance improvements and why.
- Partnering with user research teams to combine quantitative data with qualitative insight for a richer understanding of customer behaviour.
- Producing clear, actionable reports and recommendations for stakeholders across digital, marketing, product, and senior leadership.
- Supporting the development and maintenance of Power BI dashboards for CRO and web performance reporting.
- Owning the Contentsquare platform and driving its adoption and effective use across the wider organisation.
What We’re Looking For
- We’re looking for a highly analytical and collaborative individual with a passion for data-driven optimisation, including:
- Strong experience analysing web performance and user behaviour using digital analytics and insight tools.
- A solid understanding of conversion rate optimisation principles, experimentation, and customer journey analysis.
- Experience working with CRO, experimentation, UX, marketing, or digital performance teams.
- Ability to translate complex data into clear insights and practical recommendations.
- Confidence presenting findings to a range of stakeholders, including non-technical audiences.
- Strong analytical and problem-solving skills, with a curiosity-led mindset.
- Experience supporting or analysing A/B tests and optimisation initiatives.
- Familiarity with Power BI or similar reporting and dashboarding tools.
- A collaborative approach, with the ability to work effectively across cross-functional teams.
- A proactive mindset, eager to improve ways of working and drive continuous optimisation.
Your benefits (Only Applicable for UK Based Roles)
- Work away scheme for up to 10 weeks a year
- On-going training and professional development
- Paid 5 days yearly to volunteer through our Sage Foundation
- Flexible work patterns and hybrid working
CRO Analyst in Newcastle upon Tyne employer: Sage
Contact Detail:
Sage Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRO Analyst in Newcastle upon Tyne
✨Tip Number 1
Get your networking game on! Connect with professionals in the CRO and digital marketing space on LinkedIn. Join relevant groups, participate in discussions, and don’t hesitate to reach out for informational chats. You never know who might have a lead on your dream job!
✨Tip Number 2
Show off your analytical skills! Prepare a portfolio showcasing your past projects, especially those involving A/B testing or user behaviour analysis. This will give potential employers a taste of what you can bring to the table and how you can drive optimisation.
✨Tip Number 3
Practice your presentation skills! Since you'll need to communicate insights to various stakeholders, being able to present your findings clearly is key. Try explaining your analysis to friends or family to get comfortable with simplifying complex data.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to highlight your experience with tools like Google Analytics and Power BI, and show us how you can contribute to our data-driven culture.
We think you need these skills to ace CRO Analyst in Newcastle upon Tyne
Some tips for your application 🫡
Show Your Analytical Skills: Make sure to highlight your experience with data analysis tools like Google Analytics and Power BI. We want to see how you've turned data into actionable insights in your previous roles.
Be Clear and Concise: When writing your application, keep it straightforward. Use clear language to explain your experiences and how they relate to the role. We appreciate a well-structured application that gets straight to the point!
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. Show us why you’re the perfect fit for the CRO Analyst role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Sage
✨Know Your Tools
Familiarise yourself with the tools mentioned in the job description, like Contentsquare, Google Analytics, and Power BI. Be ready to discuss how you've used these tools in past roles to analyse user behaviour and conversion performance.
✨Showcase Your Analytical Skills
Prepare examples of how you've turned data into actionable insights. Think about specific instances where your analysis led to improved conversion rates or enhanced customer journeys, and be ready to share these stories during the interview.
✨Understand CRO Principles
Brush up on conversion rate optimisation principles and be prepared to discuss them. You might be asked about A/B testing or multivariate testing, so having a solid grasp of these concepts will help you stand out.
✨Communicate Clearly
Practice explaining complex data in simple terms. Since you'll be presenting findings to various stakeholders, being able to convey your insights clearly and effectively is crucial. Consider doing mock interviews to refine this skill.
