At a Glance
- Tasks: Lead impactful brand partnerships and activations across the UKI and ZA regions.
- Company: Join a dynamic team at Sage, a leader in innovative solutions.
- Benefits: Enjoy comprehensive health coverage, flexible work patterns, and professional development opportunities.
- Other info: Hybrid working model with opportunities for career growth and community involvement.
- Why this job: Make a real impact by driving brand visibility and customer engagement through exciting partnerships.
- Qualifications: Experience in partnership management, strong analytical skills, and creative mindset required.
The predicted salary is between 36000 - 60000 £ per year.
The Partnership & Brand Senior Manager plays a critical role in bringing Sage's brand to life through high-impact partnerships and activations across the UKI and ZA regions. This role is responsible for leading the execution of partnership and brand initiatives that strengthen market visibility, deepen customer engagement, and deliver clear commercial value.
Sitting at the intersection of brand, performance marketing, sponsorship, and partnerships, you will guide a specialist team and work closely with internal stakeholders and external partners to deliver insight-led, brand-consistent activations. With a strong focus on execution excellence, measurement, and integration, this role ensures partnerships are fully embedded across the marketing ecosystem and aligned to Sage's wider business priorities.
Location - Hybrid, 3 days per week from our Newcastle, London or Winnersh office with 2 days at home.
What Will I Be Doing?
- You will lead the end-to-end delivery of partnership and brand activations across UKI and ZA, ensuring activity is aligned to brand strategy, sponsorship platforms, and commercial objectives.
- This includes working closely with the sponsorship team to maximise the impact of flagship partnerships, such as the EFL, and ensuring partnerships enhance visibility, engagement, and brand coherence.
- You will collaborate with performance marketing to build data-led partner strategies that maximise ROI and support growth across the funnel.
- A key part of the role involves ensuring partners are equipped with high-quality content, assets, and resources that drive meaningful customer engagement and progression through the journey.
- You will ensure partnerships are fully integrated into broader marketing campaigns and communications, while also maintaining accurate API integrations and performance tracking to provide clear visibility of partner contribution and results.
- From a customer perspective, you will develop activations that create meaningful engagement opportunities across multiple business units, leveraging partner relationships to create authentic case studies and real-world content that resonates with customers.
- As a people leader, you will lead and develop a team of partnership and brand specialists, fostering collaboration across brand, performance marketing, sales, product, events, and sponsorship teams.
- You will champion brand consistency and quality across all partnership touchpoints, working closely with creative and production teams to deliver compelling joint storytelling and experiences.
- Finally, you will own performance measurement and reporting, using insight to optimise partnership strategies, demonstrate impact, and continuously improve how partnerships contribute to brand awareness, engagement, and customer progression.
What We’re Looking For
- We are looking for an experienced partnership and brand leader with a strong background in delivering multi-channel partnership activations that drive both brand and commercial outcomes.
- You will bring proven experience managing complex stakeholder relationships, leading teams, and delivering high-quality activations on time and within budget.
- You will have a strategic mindset, able to align partnerships with wider marketing and business objectives, alongside strong analytical capability to measure performance and optimise activity.
- Creativity and innovation are essential, as is the ability to turn insight into engaging partnership ideas that build brand preference and customer engagement.
- Strong communication and presentation skills are key, along with confidence working across internal teams, partner organisations, rights holders, and senior leadership.
- A solid understanding of the partnership and sponsorship landscape, including trends, audience behaviour, and best-practice activation models, will set you up for success in this role.
Your benefits (Only Applicable for UK Based Roles)
- Comprehensive health, dental and vision coverage
- Work away scheme for up to 10 weeks a year
- On-going training and professional development
- Paid 5 days yearly to volunteer through our Sage Foundation
- Flexible work patterns and hybrid working
Campaign Lead, Brand and Partnerships UKI in Newcastle upon Tyne employer: Sage
Sage is an exceptional employer that prioritises employee growth and well-being, offering a hybrid work model that promotes work-life balance. With comprehensive health benefits, ongoing training opportunities, and a commitment to community engagement through volunteer days, Sage fosters a collaborative and innovative work culture where employees can thrive. The role of Campaign Lead, Brand and Partnerships UKI not only allows for impactful brand activations but also provides a platform for creative leadership and strategic influence within a supportive team environment.
StudySmarter Expert Advice🤫
We think this is how you could land Campaign Lead, Brand and Partnerships UKI in Newcastle upon Tyne
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your past campaigns and partnerships. This is your chance to showcase your creativity and strategic thinking, making it easier for potential employers to see what you bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its partnerships. Understand their brand strategy and think about how you can contribute. Tailor your answers to show how your experience aligns with their goals – this will make you stand out!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, applying directly shows your enthusiasm and commitment to joining our team. Let’s get you that dream job!
We think you need these skills to ace Campaign Lead, Brand and Partnerships UKI in Newcastle upon Tyne
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about the opportunity to lead partnerships and brand activations. Share why this role at Sage resonates with you and how you can contribute to our mission.
Tailor Your Experience:Make sure to customise your application to highlight relevant experiences that align with the job description. We’re looking for someone with a strong background in partnership activations, so showcase your achievements in this area. Use specific examples to demonstrate your skills and successes!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and long-winded explanations. Make it easy for us to see your qualifications and how they fit the role. A well-structured application will definitely catch our eye!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at Sage and our amazing culture.
How to prepare for a job interview at Sage
✨Know Your Partnerships
Before the interview, dive deep into the partnerships and brand activations that the company has executed. Familiarise yourself with their flagship partnerships, like the EFL, and think about how you can contribute to enhancing visibility and engagement through these initiatives.
✨Showcase Your Strategic Mindset
Be prepared to discuss how you would align partnership strategies with broader marketing objectives. Think of examples from your past experiences where you successfully integrated partnerships into marketing campaigns, and be ready to share those insights during the interview.
✨Demonstrate Analytical Skills
Since performance measurement is key in this role, come equipped with examples of how you've used data to optimise partnership strategies. Discuss specific metrics you’ve tracked and how they influenced your decisions, showcasing your analytical capabilities.
✨Engage with Creativity
This role requires creativity in developing engaging activations. Prepare to present innovative ideas or case studies that demonstrate your ability to turn insights into compelling partnership concepts. Show them how you can bring fresh ideas to the table!
